E traction presentation_20141212_eng

2 eTraction: Company Overview Evgeniy Schepelin ([email protected]) DEC 2014

eTraction’s Full-Service-Ecommerce solution allows brands to successfully launch online.

Enable clients to effortlessly benefit from the growing online market and to easily and cost effectively start selling online.

Profitable and successful internet sales channel

Our service offering combines several service modules. The selection of modules allows our clients to run an online store at minimal investment and with the optimal setup for each client’s needs. Clients can choose which modules they need.


•  Photos Production •  Product

Descriptions Localization

•  Content Production •  SEO •  Contextual Adv. •  Email Marketing

•  Design •  Development •  Shop Integration •  Hosting •  Maintenance

Service Modules Overview

Service Modules

Ecommerce Modules

•  Inbounding & QA •  Storage •  Order Processing •  Pick + Pack •  Delivery •  Returns •  Shop Integration •  Order Management •  Accounting

Core Module: Fulfillment

Optional Module: Shop

Optional Module Marketing

•  Inbound Calls •  Outbound Calls •  Chat •  SMS •  Email •  Social Channels

Optional Module: Call Center


Service Module: Fulfillment 50.000 m2 of high efficiency fashion handling

We send 17 million parcels to

all regions in Russia per year.


Shop Integration eTraction IT interfaces ready to integrate local, proprietary, or standard systems.

All shop CMS systems can be integrated via Webservices, XML, sftp, or any other form

of data exchange.

Fast integration module for 1C Bitrix solutions (6-8 weeks)

Russian SaaS solution InSales integration (6-8 weeks)

Customized integration for international systems (3-6 months) e.g.

1 2 3

AMOS: Warehouse management of eSolutions


Web Shop

Content Production

ERP

Logistics

Delivery Partner

Payment Systems

Customer Care

Center

Marketing

Accounting

Reporting

Service Module: Web Shop Development eTraction IT backend provides all processes relevant for Ecom in Russia

•  Product Management •  Stock Management •  Order Management •  Customer/Buyer Management

•  Product Description •  Product Photos/Videos •  SEO Optimization

•  Order Generation and Reporting •  Buyer Registration

•  Stock Management •  Order Processing •  Delivery Integration •  Returns Processing

•  Order Tracking •  COD Payment Processing •  Insurance Processing

•  Transaction data processing •  Document processing •  Data transfer

•  Shop Management •  Marketing Database •  Marketing Campaigns

•  Order Management •  Call Center Management

•  Acquirer Management •  Partner Integration •  Transaction Monitoring

•  Performance Tracking •  Stock Reporting •  Order Reporting


Service Module: Operations Management eTraction works with leading licensed electronic payment providers and distribution partners

Integrated payment partners Integrated distribution partners

•  Covers all of Russia. •  eTraction has federal client

status and offers improved services and prices to clients.

Russian Post

Alternative Delivery / Courier Services / Pick-up-Points


Service Module: Operations Management

We support local accounting rules and possess the highest level license in private data management

Our shop system runs standard with a data exchange interface for all common accounting systems (1C, SAP): Warehouse-Accounting & Data-Transfer eTraction provides all necessary documentation for Russian tax accounting to our clients on a monthly basis. Including all agent reports for inbounding, stock keeping, outbounding, distribution and returns, COD reports, and agent reports for Russian Post, Call Center, etc.

Personal Data Protection is a highly regulated area in Russian Ecommerce. Only very few institutions possess the highest level license to manage personal data in Russia. eTraction, as part of the Otto Group, can offer such a level 4 license to process personal data in order management. Without such a license it is not possible to manage for example customer returns, as this requires management of customer passport data.

Personal Data Protection

Accounting







Service Modules

Ecommerce Modules

•  Inbounding & QA •  Storage •  Order Processing •  Pick + Pack •  Delivery •  Returns •  Accounting







Service Module: Operations Management Professional call center management to support customer satisfaction

Professional Features include: 1.  Availability: 7 days per week from 9 am to 9 pm (12 hours) 2.  Unique shop phone number 3.  Mail response within 24 hours Service Scope: ü  General information about store. ü  Support for order placement and customer account. ü  Order tracking. Besides our standard service, we can offer a dedicated team, 24/7 service, product consultancy, order collection by phone etc. For an individual offer you should provide us with a description of the required features.

State of the art infrastructure

In-house training

Friendly staff







Service Modules

Ecommerce Modules








Shop Design Customized shop design for your brand

Customer brand

Individual photo concepts

Individual design

Individual web shop design based on client’s preferences!

Customized layout







Service Modules

Ecommerce Modules








Service Module: Content Production Product photo development and management

Photo production may include:

ü  Preparation of photo rulebook ü  Photo shooting of multiple photos per

item ü  360 degree photos for rotation ü  Video presentation ü  Photo/Video editing (in Photoshop) ü  Photo uploading to product database

eServices manages 2 fully equipped photo studios, but also works with external service providers. We offer object and model shootings. Model shootings are of course a bit more cost extensive.

Photo Rulebook

Photo Session

Photo Retouching In addition, we offer photo editing services for existing pictures. This service makes it possible to use pictures with imperfect sizes, backgrounds, etc. in the online store without having to shoot them again.

The price for Photo Production will be provided in a separate document after discussing client’s specific production requirements.


Our standard service includes: ü Article Short Description ü  Long Description ü Material information

ü  Feature description on hardline products.

During the project phase we will create together with the client a standardized content definition per product category. Big tables of technical features (required for example for consumer electronics products might raise the price).

Service Module: Content Production Product descriptions should support SEO Marketing efforts: eTraction produces them locally

The price for Text Production will be provided in a separate document after discussing client’s specific production requirements.


Content drives SEO strength. eTraction works with professional writers to generate content fast, to the point, and at optimal quality and cost.

Service Module: Content Production Content becomes king. eTraction produces specific, fresh, and relevant content for each online format


Content Production SEO: We work with ~ 300 independent Russian fashion blogs to boost SEO and drive relevant traffic

Blogs publish only quality controlled content (uniqueness, freshness, on topic, etc.) and provide links with strong SEO value.







Service Modules

Ecommerce Modules








Client & service examples

Female fashion from Russia: Love Republic & ZARINA

IT Integration Fulfillment Call Center

IT Integration Fulfillment Call Center Content Production Contextual Advertising SEO


Client & service examples:

Young fashion from Russia: befree and Tom Farr





International lingerie: ARDI and Lascana


Content Development Content Marketing SEO



Cosmetics and children’s functional clothing: Beauty Room and Reima

IT Integration Fulfillment Call Center Online Marketing

IT Integration Fulfillment Call Center Online Marketing


Client & services examples

European styles: Canoe + ZARA

IT Integration Fulfillment SEO Marketing



More European fashion: Massimo Dutti and Bershka



Fashion: Lascana + Quelle

Product Descriptions Content Marketing SEO

Content Development Content Marketing SEO


Client & services examples:

Fashion Shoes: Econika



Client & services examples:

Fashion: OTTO & WITT

Product Descriptions Content Production SEO

Content Production SEO

Date post:	17-Jul-2015
Category:	Business
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E traction presentation_20141212_eng

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