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E trade presentation taylor robson adv 420

Date post: 20-Oct-2014
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New Media Driver's License course at Michigan State University mock advertising campaign for E Trade Financial. Final Project
10
Est. 1994 By: New. Media. Drivers. License.
Transcript
Page 1: E trade presentation taylor robson adv 420

Est. 1994

By:

New. Media. Drivers. License.

Page 2: E trade presentation taylor robson adv 420

Mobile Apps Global Trade in 6 Markets 24 Hr. Support

$45 Brokerage Fee

$40 Maintenance fee if Balance is under $10,000

Tiered Fee Schedule

•150+ Trades•Per ¼ makes•E Trade a Perfect Fit

Page 3: E trade presentation taylor robson adv 420

Blogs

EducateVia

PromoteMobile

Apps

Drive Action toward

www. .com

Free Stock Tips

Feat

ure

Tech

nolo

gy

Day Traders

Page 4: E trade presentation taylor robson adv 420

VS.

Wrong Medium

Right Medium

Unpopular Popular

Page 5: E trade presentation taylor robson adv 420

LetGrow with you.

Trade Free

60 Days For

Earn $500

www.Etrade.com

#Etradebaby

24 Hr. Support

Change overall Image

NOT the icon

&

(The baby)

Page 6: E trade presentation taylor robson adv 420

Goes Mobile

Page 7: E trade presentation taylor robson adv 420

"how to trade stocks"“stocks for beginners"

“buying stocks”"share trading tips"

"day trading"

New to trading? No worries!Trade Free for 60 DaysReceive $500 to trade. Start NowEtrade.com/Freeaccount

“Top Penny Stocks”

“Best mobile

trading apps”

How do I Trade stock globally?

Page 8: E trade presentation taylor robson adv 420

Provide Free Stock Tips

Educate Rookie Traders

Live market feed for Active Day Traders Rss

feed Pod cast

ActiveDay Traders&

Company news updates

Featureup-and–coming Penny Stocks

Tip of the day

Page 9: E trade presentation taylor robson adv 420

Monitor/Update

Keys to campaign success

•Facebook•Twitter•Blogs

Feature Products More

•Mobile Apps•24 Hr. Support•Global Trade in 6 markets

Emphasize ease of use•Smart Phone apps

•Clean User Interface

Clear use of Google Adwords Campaign

•Drive action to free information, then to Etrade.com

Page 10: E trade presentation taylor robson adv 420

Push Adwords Campaign during the end of each Market Quarter

BudgetAllocate $$$ for keywords @ end of Quarters, but main campaign is SEO and T.V. Advertisements


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