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Introduction to Web 2.0: Wikis, Blogs, and Social Networking Leslie O’Flahavan, E-WRITE Partner Author of Clear, Correct, Concise E-Mail: A Writing Workbook for Customer Service Agents
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Introduction to Web 2.0:Wikis, Blogs, and Social Networking
Leslie O’Flahavan, E-WRITE PartnerAuthor of Clear, Correct, Concise E-Mail: A Writing Workbook for Customer Service Agents
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Presentation overview
• Learn how wikis, blogs, and social networking sites might help you do your job at NAR
• Review examples of blogs, wikis, and social networking
• Consider how web 2.0 could improve your communication with colleagues or members
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What is a wiki?
“A wiki’s just like a web site, only you can edit it.”
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What is a wiki?
From Wikipedia, the free encyclopedia“A wiki is a website that allows visitors to add, remove, edit and change content, typically without the need for registration. It also allows for linking among any number of pages. This ease of interaction and operation makes a wiki an effective tool for mass collaborative authoring. The term wiki can also refer to the collaborative software itself (wiki engine) that facilitates the operation of such a site, or to certain specific wiki sites, including the computer science site (the original wiki) WikiWikiWeb and online encyclopedias such as Wikipedia.”
Wikipedia: the most familiar wiki example
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Wikipedia Main Page
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Wikipedia: C&O Canal page
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C&O Canal Discussion page
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C&O Canal Discussion page
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C&O Canal Editing page
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C&O Canal Revision History page
How do a wiki and web site differ?
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National Park Service’s C&O Canal site
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C&O Canal Association’s site
Some wiki samples …
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Shrink and Grow: “This wiki acts as a
design doc for the game…”
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wikiHow: “The How-to Manual Anyone Can Write Or Edit”
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National Alliance for Medical Image Computing wiki
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US Court of Appeals – Seventh Circuit
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Argonne National Lab’s SEED Project Wiki
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The AAA Wiki …
• “Welcome to the AAA Wiki - created to coordinate the Assembly, Alignment and Annotation of the now 12 sequenced Drosophila genomes.”
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MassGIS Geospatial Web Services project wiki
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Real Estate Wiki
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“…caGrid provides the core enabling infrastructure necessary to compose the Grid of caBIG™”
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The “hall of mirrors” wiki: a presentation by Janel Brennan-Tillmann, UMD Coord. of Foreign Lang. Instructional Technology
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Why are wikis so popular?
• Anyone can write or edit
• Outside the normal permissions and approval process for web content
• Encourage interaction
• Easy to learn
• User-defined life span
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Wikis vs. Web sites
Wikis Shared Traits Web Sites• Authored collaboratively• Little to no graphic
design• Foster dialogue or
conversation• Socially mediated• Content author in charge
of content over time
• Relevant • Useful• Correct• Alive• Updated regularly• Read
• Require permission to publish
• Mediated by experts• Transactional• Governed by workflow or
publishing cycle• Graphic design conveys
content organization to user
• Staffed by professionals with a range of skills: designers, developers, content types
• Judged by outcomes
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Edit-before-publish vs. Edit-after-publish
“Something that’s 80% accurate, on time, and shareable is better than something that is too much, perfectly formatted, too late, and over-classified.”
Chris Rasmussen, Knowledge Management Officer, Intellipedia, National Geospatial-Intelligence Agency,
Department of Defense
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Why do you need wiki writing guidelines?• Organic growth of content can cause
many communication problems
• Producing valuable content of any type requires reviewing and editing
• Wiki users search vs. navigate, thus putting extra pressure on words
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What should the wiki writing guidelines cover?
• How to organize content
• How to make content easy to read
• How to write as a wiki citizen
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Guidelines on writing to organize
• How to name pages– Use concrete descriptive words; use the most commonly
searched terms: not ID but Social Security Number or Passport – Strive for names you can use in a sentence: not hips –
replacement surgery but hip replacement surgery– Provide guidance on caps, numbers, special characters– Give a name that will last over time: not Proposal – Final Version– Avoid beginning with articles: not The Interagency Agreements
Team– Develop naming guidelines for different types of pages/articles
• How (or whether) to group pages
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Clear naming at Library Success: A Best Practices Wiki
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HRE Wiki: Naming ProblemHREwiki • Home • Ready-to-use resources • Resources in development • Images • New topics • Projects • Useful websites
http://hrewiki.pbwiki.com/Featured resources• the Univeral Declaration of Human Right
s
• Nepal • death Penalty - teaching materials • Discrimination • Voices of people affected by human right
s abuses
• Ideas for HRE
Using this wiki
• Request a password
• Writing for this wiki
• Developing this wiki
• 'How to'
• Reporting problems
• Reproducing content
• Terms of Use
• Disclaimer
• About
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Guidelines on writing readable wiki content• Headings• Vertical lists• Links (no click here)• Conciseness • Tone• Mechanical correctness
– Spelling– Punctuation– Grammar– Abbreviations– Dates
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Wiki wall of words …
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Bulleted wiki article: Easy to scan or read?
Developing a wiki that contains few content types requires explicit writing guidance.
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PolicyOptions Wiki: Lots of guidance about writing issue briefs
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Guidelines on writing as a wiki citizen
• Use your real name
• Write objectively (?)
• Comment considerately
• Contribute original content
• Avoid slang
• Explain edits in “Comments” section
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Wiki software options
• MediaWiki – www.mediawiki.org• Tikiwiki - www.tikiwiki.org • PBwiki - http://pbwiki.com/• Wikipedia’s article “Comparison of wiki software” at
http://en.wikipedia.org/wiki/Comparison_of_wiki_software
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Wiki writing guidelines
• ColabWiki: Wiki Style Guide• IBM’s
Redwiki Writing Guidelines and Etiquette• wikiHow’s Writer’s Guide• BattleMaster wiki Style Guide• LinuxQuestions.org’s
LQWiki:Manual of Style • MuppetWiki
Building a successful wiki community
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Wiki resources
• NIH Wiki Fair – February 28, 2007• Wiki Home Page at COLAB, the collaborative
work environment: “Hosted by GSA Intergovernmental Solutions”
• “Which Wiki is Right for You?” in School Library Journal, May 1, 2007
Blogs
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Blogs at NAR
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What is a blog?
“A weblog, which is usually shortened to blog, is a website where regular entries are made (such as in a journal or diary) and presented in reverse chronological order. Blogs often offer commentary or news on a particular subject, such as technology, politics, or local news… A…blog combines text, images, and links to other blogs, web pages, and other media related to its topic.”
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How is a blog different from a website?
• Easy – to set up– to update– to organize and archive
• Interactive
• Personal, representing and individual’s point of view, not necessarily the association’s
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How do blogs work?
• How do you publish a blog?
• How do you read a blog?
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How do you publish a blog?
• Use off-the-shelf, user-friendly software (blogware) to– Create new blog posts– Organize, archive and retrieve information
from old posts– Create links from your posts– Enable other bloggers to link back to a
specific post on your blog (Permalinks)– Let bloggers see who has viewed their posts
and commented (TrackBack)
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How do you read a blog?
Subscribe to a blog with
• RSS (Really Simple Syndication) feed
• Portal or browser based aggregators (GoogleReader)
• Web based aggregators (Bloglines, FeedReader)
• E-mail updates
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Use a blog aggregator
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Get blogs by e-mail
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Who blogs?
“In April 2007, blog search and measurement firm Technorati was tracking over 70 million blogs and reported seeing about 120,000 new blogs created each day. That's 1.4 blogs every second.”
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Who blogs in the real estate community?
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Why do associations blog?
• Communicate with the public
• Communicate internally
• Put a human face and personal voice on issues
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• Humanize your association
• Create a dialogue
• Get feedback
• Keep public updated
• Improve visibility—search engine placement
A new way to communicate with the public
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• Share information
• Create community locally, nationwide, or worldwide
A new way to communicate within the agency
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Before starting a blog consider
• What’s your purpose?
• Who will write the blog?
• Will you allow comments?
• What’s your approval process?
• What legal issues should you address?
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Support an event
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“Value Added”: Eye Level
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Customer Interaction: Evolution of Security
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A six-week special project blog: EPA
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Personal Experience: Volunteer Journals
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Who will write the blog?
“They’ve got to be authentic. You must be the author of your post—not your staff, not your secretary or administrative staff, and certainly not your campaign manager or consultant.”
--Christopher Barger, IBM blogging consultant
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A team: employees or invited experts
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Will you allow comments?
• Most associations allow comments
• Will you moderate or edit the comments?– Edit for grammar– Edit for content– Limit comments to specific issues
• What will you do with the comments—feedback?
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Will you allow comments?
• Without comments, a blog is “just a glorified press release.”
--Mike Cornfield, professor, George Washington University
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Enabling comments
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The Corps-e-spondence comments policy
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Usage and Comments Policy: Center for Realtor Technology Web Log
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Evolution of Security comments policy
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How will you use comments?
• Change policies or programs
• Get customer feedback
• Incorporate comments into your posts
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Incorporate comments: Corps-e-spondence
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The blog approval process?
• Outside formal clearance process
• Posts will need to be reviewed before they’re published
• Blogger + blog’s purpose + blog publication schedule
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Legal issues
• Confidentiality– Does your organization have confidentially
guidelines for other types of communication?
• Children’s Online Privacy Protection Act (COPPA)
• Copyright
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Establish and publish blog policies
Incorporate your decisions on into a written blog policy
• Purpose
• Writers/contributors
• Comments policy
• Approvals process
• Legal Issues
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Publish your blog policies: IBM
Social Networking:Sharing, Rating, Connecting
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Sharing: YouTube
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Sharing: Slideshare
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Rating or social bookmarking
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Rating: Digg
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Rating: StumbleUpon
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Connecting: LinkedIn
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Connecting: Facebook
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Connecting: Ning
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Ning Realtors!
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Connecting: Twitter
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Debbie Weil elsewhere online
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Questions or comments?
Contact Information:
Leslie O’Flahavan
E-WRITE [email protected]
301-989-9583
