The Coachzing Show E P I S O D E 1 : T H E B A C K S TO R Y
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Author, Speaker, Coach, Therapist, or Health Professional? Want to write a book without writing?Let’s work together: http://www.coachzing.com
Your Host: DOUG FORESTA
http://www.coachzing.com
EPISODE 4:
The Cockroach Conversion Secret
Featured Guest: DR. GLENN LIVINGSTON
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The Coachzing Show E P I S O D E 4 : T R A N S C R I P T
!
Our Featured Guest: Dr. Glenn Livingston, founder of Psy Tech Inc shares his tips for engaging and converting clients.
Dr. Livingston is a psychologist and coach who has worked with over 1,000 clients in his 25+ years
as a coach.
!In this episode he shares his most effective content strategies, and how he personally uses content
to help empower coaches worldwide.
In This Episode, You'll Discover: ✓ How to use keywords to create effective content and where to find those keywords
✓ The biggest content mistake that coaches make that costs them time, money and focus
✓ Dr. Glenn’s Cockroach Conversion Secret and how it can help you grow your coaching or therapy business
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Author, Speaker, Coach, Therapist, or Health Professional? Want to write a book without writing?Let’s work together: http://www.coachzing.com
EPISODE 4:The Cockroach Conversion Secret !Listen Here: http://www.coachzing.com/podcast/e004-dr-glenn-livingston/
The Coachzing Show E P I S O D E 4 : T R A N S C R I P T
✓ How to use Amazon.com as a powerful research tool to learn about your client’s biggest hopes and fears
✓ Why it’s important to know what your client “smells like” and how to do that
Tips From The Episode: ✓ Make sure to listen to what your clients are telling you and use that language in your
marketing
✓ Look at the table of contents for best selling books in your niche to create a proven content outline
✓ Read book reviews on Amazon.com to see what people like and don’t like in your field
✓ Narrow down your market to a single keyword and be clear about what that keyword is
Links & Resources: ✓ Amazon.com
✓ TheCoachingTest.com
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The Coachzing Show E P I S O D E 4 : T R A N S C R I P T
Introduction Welcome to the Coachzing show, dedicated to helping you work less, work more and help more
people for creative content marketing. This show is brought to you by Coachzing.com, a
marketing and publishing company for people who help people. And now here's your host, Doug
Foresta.
!Doug: Hello, welcome back to the Coachzing Show, and this is your host Doug
Foresta. This show is brought to you by Coachzing.com, marketing and publishing solutions for people who help people.
! And the bottom line of this show is if you're a coach or therapist and you're
interested in creative content marketing, one of the things I say is if you're a coach
or therapist you need to be interested in creative content marketing, if you want to
be getting guests, having a bigger impact.
! This is a show that helps you to work less, earn more and help more people, through
creative content marketing.
Every day Monday through Friday, we bring you the best of the best guests. Today
is no exception.
! My guest today is Dr. Glenn Livingston. I'll just say a little bit about him, and
we'll bring him right now.
! Dr. Glenn Livingston is the co-founder of Coach Certification Academy, and his
companies have sold more than $20 million in consulting, team building workshops
and research. He's distributed training programs to an international coaching
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The Coachzing Show E P I S O D E 4 : T R A N S C R I P T
He co-founded, help build and eventually sold a well-respected marketing agency.
He's also worked personally with over 1,000 clients in his 25-plus years as a coach.
! He's personally supervised many, many coaches to develop a lucrative, fun and
fulfilling career.
! And one of my favorites, he's the son of 2 therapists and a family of now almost 20
psychologists social workers, and I love how he says that although you may not want
to go to his family reunion, there's no denying that the helping profession is in his
blood. My son has two parents as therapists, too, so poor guy.
! Dr. Glenn Livingston, thank you for joining us.
!Glenn: Oh, it's a delight to be here.
!
Content Marketing Strategy (01:26)
Doug: First question I want to ask you, we're talking about content obviously and you have
a lot of experience helping coaches. What's your own favorite content marketing strategy?
!Glenn: It's funny, because I'm guilty of not distributing my content far and wide in the way
that it should be.
!
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The Coachzing Show E P I S O D E 4 : T R A N S C R I P T
I learned early on to try to pick one way of getting traffic and one way of converting it, and so I think of content as a conversion medium.
It's like the next best thing to sitting down in the living room with a loving uncle,
who says, "Oh, so you've got this problem? Well, this is what I think you should do
about it." And you get to know them and really get the feel about them.
! And so I use content primarily as a way to recycle paid traffic, by which I mean I
capture peoples' emails and then I deliver valuable, informative, problem-solving
content until they buy or die. That's what I do.
!Doug: So what is that content that you share, in general?
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The Coachzing Show E P I S O D E 4 : T R A N S C R I P T
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