E145 OAP PresentationMarch 6, 2008

Group: E145 Stunnas

Discovery: An Emerging Trend

Music Websites

Video Dining and Nightlife

LiveLarge

A Clear Need• “Forrester Research estimates urban 25- to 40-year-olds spend about $600

billion on lifestyle expenses, including events, ticketing and dining.” – Demo.com

• 100% of 50 randomly surveyed Stanford students reported they use the internet to locate event information

• The amount of information available online is growing at a staggering pace

Graph from http://www.labnol.org/internet/blogging/the-total-number-of-websites-on-earth/2257/

Solution: A smart and user-friendly events discovery

engine

Facts

Current Solutions

Competitors

Event Social Networks

Leverage group knowledge

Personalized Recommenders

Relevant recommendations

based on profile and browsing history

Ticket VendorsVertical integration

of discovery and purchase

Ad-Hoc Event Boards

Wide range of event coverage

• Vertical integration of discovery and purchase

• Relevant recommendations based on profile and browsing history

• Leverage group knowledge

• Wide range of event coverage

No integration across different

sites

Sparse event coverage

Recommendations not available at

point of maximal interest

Business Plan: Revenue

• Advertising Model

• Affiliate Model

• Brokerage Model

Source: http://digitalenterprise.org/models/models.html

Ex: Ticketmaster, Stubhub2007 Average: $0.50 per sales reference

CPM and CPC hybridPricing: $20 CPM, $0.50 CPC

CPM and CPC hybridPricing: $20 CPM, $0.50 CPC

3 Million Views per month25% click through rate10% clicked are partnered0.5% purchase rate

CPM revenue = 180,000/monthCPC revenue = 37,500/monthTicket Partner revenue = 3,750/month

$221,250 total per month $2,655,000 total per year

Partnerships

Rollout and Partnership Strategy

Year 1 Year 2 Year 3

Major Risks

Risk Type Examples of Risk Mitigation Strategies

Financial • Customers unhappy about monetization model

• Create clear boundaries between sponsored content and content

People • Unable to attract appropriate managerial talent

• Create start-up atmosphere conducive to attracting talent

Technology• In-house online scouring tools may not be sophisticated enough to get appropriate content

• Partner with other online events aggregator

Market • Slow adoption of browser extension technology

• Create centralized website to augment extension

Risks Details Severity ProbabilityAvoidance/ Mitigation Strategy

Not enough content from

discovery engine

• Developed events database may not be robust enough for users

High Medium

• Feature other site’s content links

• Pursue partners from offline sources, who may not have traction online

Slow adoption of extensions

• Relatively few users using Firefox*

• Most popular browsers difficult to develop for

High High• Partner with other

extension developers to create a more compelling suite of apps

Risk Mitigation

*http://www.e-janco.com/browser.htm

Long Term Vision

• Mobile Applications

• Deep Platform Integration

• Global Expansion

Acknowledgements(in no particular order):Trae Vassallo

Soujanya BhumkarChris Law

Ethan StockTom Byers

Randy KomisarTom Kosnik

The E145 class and staff