E3 Spark Plugs

brandrEviEw

5-4-3-2-1 iGniTiOn

1995: Pyrotek engineers begin testing edge-to-edge spark discharge theories.

E3 Spark Plugs: History

#481997: Using proprietary test protocol, 48 different electrode configurations were tested until dis-covering the electrode geometry that would become the foundation of E3 Spark Plugs technology.

E3 Spark Plugs: History

EPa1998: The EPa finds that Pyrotek technology “offers clear advantages in HC and CO emissions con-trol while at the same time improving power and fuel economy.”

E3 Spark Plugs: History

6,495,948december 17, 2002: U.S. patent issued for an invention that relates to improved spark plugs for igniting a fuel charge in an internal combustion engine, and is particularly concerned with an improved spark plug construction which improves combustion pressure and fuel milage and diminishes exhaust pollution.

E3 Spark Plugs: History

brandiT

October 2001: Pyrotek begins working with Mark wronski to name and create the brand identity for a new spark plug that will enter the north american market in the first quarter of 2002.

E3 Spark Plugs: History

a COMPlETEly nEw kind Of SPark PlUGThe first new spark plug patent in over 100 years

E3 Spark Plugs: brand development

PrECiSEPaSSiOnaTEOPTiMiSTiCHiGH inTElli-GEnCEinTEnSE

E3 Spark Plugs: Core brand attributes

MOrE POwErlESS POiSOnPyrotek labs: commited to the continued development of poweful, efficient, clean combustion technology.

E3 Spark Plugs: brand Promise

E3=The name

EnErGyEffiCEnCyECOlOGy

The Mark

The E3 name is short-hand for “Energy, Efficiency, Ecology.” The bold italic capital “E” is used to convey strength, power and movement. The circle-3 represents the motion of wheels, engines and planet earth.

The Product

ExPlOSiOnS600 TiMES a SECOnd

E3 Spark Plugs: voice/language/Tone

HiGHly COMPrESSEdGaSOlinE and OxyGEn iGniTEd by a SPark

E3 Spark Plugs: brand voice

E3 Spark Plugs: Visual Style – Automotive

bOld, inTEnSE, dynaMiC, draMaTiC,HiGH-EnErGy, briGHT, ClEan, HEaT, Hard-EdGE,SaTUraTEd COlOr, a SEnSE Of SPEEd and POwEr

ClEan, bOld, inTEnSE COlOr, dynaMiC,HiGH EnErGy,briGHT,draMaTiC

E3 Spark Plugs: Visual Style – Marine

PUrE SPEEd, raw POwEr, HiGH-EnErGy, ClEan, bOld, inSEnSE, SaTUraTEd COlOr, dynaMiC, draMaTiC, COMPETiTivE

E3 Spark Plugs: Visual Style – Powersports

E3 Spark Plugs: Challenge

bUild CrEdibiliTy and aUTHEnTiCiTy

COMMUniCaTE COMPEllinG MESSaGES TO COrE aUdiEnCES

ExPand THE brand inTO inTErnaTiOnal MarkETS