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E4-E5(CM) 3G NETWORK AND SERVICES - uCozbsnltj.ucoz.com/staff/CM/CH2-3G_NW_Services_power.pdf ·...

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E4-E5(CM) 3G NETWORK AND SERVICES
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Page 1: E4-E5(CM) 3G NETWORK AND SERVICES - uCozbsnltj.ucoz.com/staff/CM/CH2-3G_NW_Services_power.pdf · GSM RAN WCDMA RAN HLR/AUC/FNR WCDMA ... mobility management and connection management

E4-E5(CM)

3G NETWORK

AND

SERVICES

Page 2: E4-E5(CM) 3G NETWORK AND SERVICES - uCozbsnltj.ucoz.com/staff/CM/CH2-3G_NW_Services_power.pdf · GSM RAN WCDMA RAN HLR/AUC/FNR WCDMA ... mobility management and connection management

Layered Architecture

Connectivity Layer

Control Layer

Application Layer

Page 3: E4-E5(CM) 3G NETWORK AND SERVICES - uCozbsnltj.ucoz.com/staff/CM/CH2-3G_NW_Services_power.pdf · GSM RAN WCDMA RAN HLR/AUC/FNR WCDMA ... mobility management and connection management

Application Layer

The “Application Layer” is responsible for providing services to users via

applications regardless of the device and method in which the useraccesses the network. The Application Layer itself is not a real network as

such important operator parts of the application Layer may, however, be

realized in what are called Service Networks.

Control Layer

The “Control Layer” contains nodes that control and direct traffic (bothCircuit and Packet Switched). The Control Layer is realized in a Core

Network. The WCDMA Core Network will contain, for example, MSCs,

HLR/HSS, GMSC/TSC, SGW and possibly IMSI(IP Multimedia Sub system)

Page 4: E4-E5(CM) 3G NETWORK AND SERVICES - uCozbsnltj.ucoz.com/staff/CM/CH2-3G_NW_Services_power.pdf · GSM RAN WCDMA RAN HLR/AUC/FNR WCDMA ... mobility management and connection management

Connectivity Layer

The “connectivity Layer” consists of the transport nodes (M-MGW,

SGSN and GGSN) and connects to the various access networks.

The Access Network consists of the base stations and controllers in the

mobile networks(GSM, UMTS, CDMA) or fixed access, transport and

connectivity network that are able to handle different types of traffic (e.g.

Circuit Switched and Packet Switched data). For WCDMA, the Access

Network is realized as the WCDMA Radio Access Network.

Page 5: E4-E5(CM) 3G NETWORK AND SERVICES - uCozbsnltj.ucoz.com/staff/CM/CH2-3G_NW_Services_power.pdf · GSM RAN WCDMA RAN HLR/AUC/FNR WCDMA ... mobility management and connection management

WCDMA is standardized by the Third Generation Partnership Project (3GPP).

Based on the 3GPP reference network model, the WCDMA network can be

considered to consist of four major components:

• User Equipment (UE)

• Access Network (AN)

• Core Network (CN)

• Network External to WCDMA

WCDMA NETWORK ARCHITECTURE

Page 6: E4-E5(CM) 3G NETWORK AND SERVICES - uCozbsnltj.ucoz.com/staff/CM/CH2-3G_NW_Services_power.pdf · GSM RAN WCDMA RAN HLR/AUC/FNR WCDMA ... mobility management and connection management

3GPP Network Reference Model

GMSCGMSC

GGSNGGSN

HLRHLR

EIREIR

AUCAUC

SCFSCF

SMS-IWMSC

SMS-IWMSCRNCBSUu

CN ExternalNetworks

Iur

D

USIMUSIM MEME

RNCBSUuUSIMUSIM MEME

Iub

Iub

Iu

Gd,Gp,Gn+

SGSNSGSN

MSCMSC

E,G

Cu

Cu

SMS-GMSC

SMS-GMSC

SGSNSGSN

MSCMSC

Gb

SMS-SC

ISDNPSTNPSPDNCSPDNPDN:-Intranet-Extranet-Internet

Iu

ANUE

BSCBTSUmSIMSIM MTMT Abis A

BSS

RNS

RNS

UTRAN

Note:Not all interfaces are shown and named

F

Gf

Gr

Gn+

H

GMSCGMSC

GGSNGGSN

HLRHLR

EIREIR

AUCAUC

SCFSCF

SMS-IWMSC

SMS-IWMSCRNCBSUu

CN ExternalNetworks

Iur

D

USIMUSIM MEME

RNCBSUuUSIMUSIM MEME

Iub

Iub

Iu

Gd,Gp,Gn+

SGSNSGSN

MSCMSC

E,G

Cu

Cu

SMS-GMSC

SMS-GMSC

SGSNSGSN

MSCMSC-S

Gb

SMS-SC

ISDNPSTNPSPDNCSPDNPDN:-Intranet-Extranet-Internet

Iu

ANUE

BSCBTSUmSIMSIM MTMT Abis A

BSS

Iu

ANUE

BSCBTSUmSIMSIM MTMT Abis A

BSS

RNS

RNS

UTRAN

Note:Not all interfaces are shown and named

F

Gf

Gr

Gn+

H

Page 7: E4-E5(CM) 3G NETWORK AND SERVICES - uCozbsnltj.ucoz.com/staff/CM/CH2-3G_NW_Services_power.pdf · GSM RAN WCDMA RAN HLR/AUC/FNR WCDMA ... mobility management and connection management
Page 8: E4-E5(CM) 3G NETWORK AND SERVICES - uCozbsnltj.ucoz.com/staff/CM/CH2-3G_NW_Services_power.pdf · GSM RAN WCDMA RAN HLR/AUC/FNR WCDMA ... mobility management and connection management

Monolithic vs Layered Architecture

Monolithic

MSC MSC-S

MGW

Control

Switching

Control

Switching

Mobile Soft Switch (MSS)

Page 9: E4-E5(CM) 3G NETWORK AND SERVICES - uCozbsnltj.ucoz.com/staff/CM/CH2-3G_NW_Services_power.pdf · GSM RAN WCDMA RAN HLR/AUC/FNR WCDMA ... mobility management and connection management

Mobile soft switch enable a layered

architecture design for the mobile circuit

core , where the network functions

responsible for service management &

control and for transport of service data are

physically & logically separated

Mobile Soft switch Solution

Page 10: E4-E5(CM) 3G NETWORK AND SERVICES - uCozbsnltj.ucoz.com/staff/CM/CH2-3G_NW_Services_power.pdf · GSM RAN WCDMA RAN HLR/AUC/FNR WCDMA ... mobility management and connection management

Advantages of Mobile Soft switch Solution

1. Packet backbone technology (IP or ATM) enables more efficient transmission of voice traffic over the backbone by retaining the same voice coding in the backbone as is used in the air interface

2. Access independent (GSM/WCDMA) core network

3. Reduction of backbone traffic

4. Simplification of network planning through common core for WCDMA & GSM

Page 11: E4-E5(CM) 3G NETWORK AND SERVICES - uCozbsnltj.ucoz.com/staff/CM/CH2-3G_NW_Services_power.pdf · GSM RAN WCDMA RAN HLR/AUC/FNR WCDMA ... mobility management and connection management

RANOS

GSMOSS

SGSN

GGSN

BSC

MGw MGw

MSC

Server GMSC

Server

Internet/

Intranets

Internet/

Intranets

PSTN/

ISDN/

PLMN

PSTN/

ISDN/

PLMN

IP or ATM

Backbone

IP

R

IP

R

IP

R

IP v4/v6, QoS, VPNRNC

GSM RAN

WCDMA RAN

RANOS

GSMOSS

SGSN

GGSN

BSC

MGw MGw

MSC

Server GMSC

Server

Internet/

Intranets

Internet/

Intranets

PSTN/

ISDN/

PLMN

PSTN/

ISDN/

PLMN

IP

R

IP

R

IP

R

RNC

SGSN

GGSN

BSC

MGw MGw

MSC

Server GMSC

Server

Internet/

Intranets

Internet/

Intranets

PSTN/

ISDN/

PLMN

PSTN/

ISDN/

PLMN

IP

R

IP

R

IP

R

RNC

HLR/AUC/FNR

GSM RAN

WCDMA RAN

WCDMA Core Network Overview

Page 12: E4-E5(CM) 3G NETWORK AND SERVICES - uCozbsnltj.ucoz.com/staff/CM/CH2-3G_NW_Services_power.pdf · GSM RAN WCDMA RAN HLR/AUC/FNR WCDMA ... mobility management and connection management

Network 1 Network 2MGW

Handles payload,

processing traffic and

signaling interworking

between networks

• Payload Format 1

• Transport Type 1

• Signaling 1

• Payload Format 2

• Transport Type 2

• Signaling 2

What does an MSW do ?

Page 13: E4-E5(CM) 3G NETWORK AND SERVICES - uCozbsnltj.ucoz.com/staff/CM/CH2-3G_NW_Services_power.pdf · GSM RAN WCDMA RAN HLR/AUC/FNR WCDMA ... mobility management and connection management

• Inter-working between different transport technologies (TDM, ATM

and IP bearer).

• Media Stream handling (Speech Coder, Echo Canceller, Multi-Party

call, Tone Sender, DTMF sender/receiver, Interactive Messaging,

Code Answer and Tone Sender (CAT), Continuity Check)

• Adapting the circuit-switched data services in WCDMA and GSM.

• Signaling bearer conversion at the network edges in order to allow

unified signaling bearers to be used within the core network.

• Supporting Radio Access Network interfaces.

• Routing and switching.

• Element Management.

Media Gateway Controller

Page 14: E4-E5(CM) 3G NETWORK AND SERVICES - uCozbsnltj.ucoz.com/staff/CM/CH2-3G_NW_Services_power.pdf · GSM RAN WCDMA RAN HLR/AUC/FNR WCDMA ... mobility management and connection management

• Session and mobility management (paging, attach, detach, Packet

Data Protocol (PDP) context handling, intra- and inter-SGSN routing

area update).

• Payload Handling

• Security includes features such as user and network authentication

and data confidentiality through ciphering.

• CDR based charging includes functions for collecting charging

information from various sources within the SGSN

• CAMEL based charging provides a real-time charging mechanism

• Configuration management functions that support definition and

handling of logical relations with other network elements

• SMS over GPRS

• Support for SS7 signaling.

Serving GPRS Support Node

Page 15: E4-E5(CM) 3G NETWORK AND SERVICES - uCozbsnltj.ucoz.com/staff/CM/CH2-3G_NW_Services_power.pdf · GSM RAN WCDMA RAN HLR/AUC/FNR WCDMA ... mobility management and connection management

• IP-address management

• Charging data collection/output

• Security management

• Packet filtering

• Packet routing / forwarding

• QOS management

Gateway GPRS Support Node

Page 16: E4-E5(CM) 3G NETWORK AND SERVICES - uCozbsnltj.ucoz.com/staff/CM/CH2-3G_NW_Services_power.pdf · GSM RAN WCDMA RAN HLR/AUC/FNR WCDMA ... mobility management and connection management

• Circuit based connection management i.e. traffic control, roaming, call routing and handover.

• Media Gateway Control

• Mobility Management

• Authentication

• Charging data collection/output

• Supporting a comprehensive set of Supplementary Services that complement and modify the Tele-services and Bearer Services.

• IN and CAMEL Services

• Security

MSC Server

Page 17: E4-E5(CM) 3G NETWORK AND SERVICES - uCozbsnltj.ucoz.com/staff/CM/CH2-3G_NW_Services_power.pdf · GSM RAN WCDMA RAN HLR/AUC/FNR WCDMA ... mobility management and connection management

MSC (GSM)

The MSC (GSM) handles Control Layer functions related to circuit-mode

communication services within a Classical within a Classical MSC

Architecture based network for example, mobility management and

connection management services.

Gateway MSC Server (GMSC Server)

The main function of GMSC server is for routing calls to mobile subscribers

by obtaining routing information from the subscribers HLR.

Page 18: E4-E5(CM) 3G NETWORK AND SERVICES - uCozbsnltj.ucoz.com/staff/CM/CH2-3G_NW_Services_power.pdf · GSM RAN WCDMA RAN HLR/AUC/FNR WCDMA ... mobility management and connection management

Home Location Register (HLR)

Home Location Register (HLR) serves as the primary database of

subscriber information used to provide control and intelligence within the

GSM/GPRS and WCDMA networks.

The HLR manages mobile subscribes profiles as well as subscriber location

and activity, and also handles supplementary services.

Page 19: E4-E5(CM) 3G NETWORK AND SERVICES - uCozbsnltj.ucoz.com/staff/CM/CH2-3G_NW_Services_power.pdf · GSM RAN WCDMA RAN HLR/AUC/FNR WCDMA ... mobility management and connection management

Authentication Centre (AUC)

The Authentication Centre (AUC) contains functions for secure storage of

individual subscriber identifiers and keys. AUC also includes algorithms necessary

for generating authentication and ciphering data based on the subscriber keys. The

authentication and ciphering data, provided by the AUC upon request, are used by

different network elements to protect the network, users and operators against

unauthorized use of the system.

Equipment Identity Register (EIR)

The EIR database validates mobile equipment hardware identity, The MSC can

request the EIR to check if an MS has been stolen or is faulty (black listed), not

type-approved (gray listed), normal registered (white listed), or unknown.

Page 20: E4-E5(CM) 3G NETWORK AND SERVICES - uCozbsnltj.ucoz.com/staff/CM/CH2-3G_NW_Services_power.pdf · GSM RAN WCDMA RAN HLR/AUC/FNR WCDMA ... mobility management and connection management

Flexible Number Register (FNR)

The FNR node offers:

•Mobile Number Portability (MNP): This feature permits an end-user

to keep his MSISDN identity when changing service provider or

moving subscription between two service domains within the same

country.

•Flexible Allocation of MSISDN for the GSM and WCDMA networks.

This feature provides mobile operators with free allocation of

subscription identity without considering the relation between

MSISDN and IMSI series in the HLR.

Page 21: E4-E5(CM) 3G NETWORK AND SERVICES - uCozbsnltj.ucoz.com/staff/CM/CH2-3G_NW_Services_power.pdf · GSM RAN WCDMA RAN HLR/AUC/FNR WCDMA ... mobility management and connection management

3G SERVICES3G SERVICES3G SERVICES3G SERVICES3G SERVICES3G SERVICES3G SERVICES3G SERVICES

Page 22: E4-E5(CM) 3G NETWORK AND SERVICES - uCozbsnltj.ucoz.com/staff/CM/CH2-3G_NW_Services_power.pdf · GSM RAN WCDMA RAN HLR/AUC/FNR WCDMA ... mobility management and connection management

3G Introduction

3G Services

Expected customer

3G queries

Summary

3G Introduction

3G Services

Expected customer

3G queries

Summary

Page 23: E4-E5(CM) 3G NETWORK AND SERVICES - uCozbsnltj.ucoz.com/staff/CM/CH2-3G_NW_Services_power.pdf · GSM RAN WCDMA RAN HLR/AUC/FNR WCDMA ... mobility management and connection management

3G was launched in

a big way in 2002-03

3G was launched in

a big way in 2002-03

Page 24: E4-E5(CM) 3G NETWORK AND SERVICES - uCozbsnltj.ucoz.com/staff/CM/CH2-3G_NW_Services_power.pdf · GSM RAN WCDMA RAN HLR/AUC/FNR WCDMA ... mobility management and connection management

But subscribers rejected

3G initially

But subscribers rejected

3G initially

(There was Less than 2 % penetration in first 2 years)(There was Less than 2 % penetration in first 2 years)

Page 25: E4-E5(CM) 3G NETWORK AND SERVICES - uCozbsnltj.ucoz.com/staff/CM/CH2-3G_NW_Services_power.pdf · GSM RAN WCDMA RAN HLR/AUC/FNR WCDMA ... mobility management and connection management

3G Commercial Networks3G Commercial Networks 3G Network Launch Commitments3G Network Launch Commitments

There are more than 185 commercial networks in more than 80 countries

There are more than 185 commercial networks in more than 80 countries

Page 26: E4-E5(CM) 3G NETWORK AND SERVICES - uCozbsnltj.ucoz.com/staff/CM/CH2-3G_NW_Services_power.pdf · GSM RAN WCDMA RAN HLR/AUC/FNR WCDMA ... mobility management and connection management

BSNL has launched 3G services in selected cities and has a clear 6 month to 1 year lead over the nearest rival.

BSNL needs to ensure that the 3G launch is a success.

BSNL has launched 3G services in selected cities and has a clear 6 month to 1 year lead over the nearest rival.

BSNL needs to ensure that the 3G launch is a success.

Page 27: E4-E5(CM) 3G NETWORK AND SERVICES - uCozbsnltj.ucoz.com/staff/CM/CH2-3G_NW_Services_power.pdf · GSM RAN WCDMA RAN HLR/AUC/FNR WCDMA ... mobility management and connection management

[ What does 3G bring to the table..?] [ What does 3G bring to the table..?]

Increased voice capacity.

Increased data speeds.

Increased voice capacity.

Increased data speeds.

Enhanced experience on existing services

New exciting services

Enhanced experience on existing services

New exciting services

Increased ARPU from subscribers.

New revenue streams.

Increased ARPU from subscribers.

New revenue streams.

Increased Capacity

End user services

Revenue potential

Page 28: E4-E5(CM) 3G NETWORK AND SERVICES - uCozbsnltj.ucoz.com/staff/CM/CH2-3G_NW_Services_power.pdf · GSM RAN WCDMA RAN HLR/AUC/FNR WCDMA ... mobility management and connection management

High quality voice Mobile Broadband

Video services Video Call/streaming videos/ Video

clips

Enhanced Content services – Music/

tones/pictures

Business solutions E-Mail/enterprise services

Page 29: E4-E5(CM) 3G NETWORK AND SERVICES - uCozbsnltj.ucoz.com/staff/CM/CH2-3G_NW_Services_power.pdf · GSM RAN WCDMA RAN HLR/AUC/FNR WCDMA ... mobility management and connection management

Mobile TV allows the user to view TV channels on the mobile

Mobile TV allows the user to view TV channels on the mobile

Page 30: E4-E5(CM) 3G NETWORK AND SERVICES - uCozbsnltj.ucoz.com/staff/CM/CH2-3G_NW_Services_power.pdf · GSM RAN WCDMA RAN HLR/AUC/FNR WCDMA ... mobility management and connection management

Full movie /music download

Live news & sport updates

Interactive games

Video streaming

Wallpapers and

Tone downloads

Full movie /music download

Live news & sport updates

Interactive games

Video streaming

Wallpapers and

Tone downloads

The content services include the following:The content services include the following:

Page 31: E4-E5(CM) 3G NETWORK AND SERVICES - uCozbsnltj.ucoz.com/staff/CM/CH2-3G_NW_Services_power.pdf · GSM RAN WCDMA RAN HLR/AUC/FNR WCDMA ... mobility management and connection management

Users can download full track music and videos on their mobile any time , any where

Users can download full track music and videos on their mobile any time , any where

Page 32: E4-E5(CM) 3G NETWORK AND SERVICES - uCozbsnltj.ucoz.com/staff/CM/CH2-3G_NW_Services_power.pdf · GSM RAN WCDMA RAN HLR/AUC/FNR WCDMA ... mobility management and connection management

This has happened:This has happened:

This is happening now:This is happening now:

Page 33: E4-E5(CM) 3G NETWORK AND SERVICES - uCozbsnltj.ucoz.com/staff/CM/CH2-3G_NW_Services_power.pdf · GSM RAN WCDMA RAN HLR/AUC/FNR WCDMA ... mobility management and connection management

Access devices like a portable laptop or a mobile handset are typically used.

Access devices like a portable laptop or a mobile handset are typically used.

Mobile Broadband signifiesMobile Broadband signifies

High speed

Wireless access

High speed

Wireless access

3G gives the user the flexibility to access high speed internet any time anywhere.

3G gives the user the flexibility to access high speed internet any time anywhere.

Page 34: E4-E5(CM) 3G NETWORK AND SERVICES - uCozbsnltj.ucoz.com/staff/CM/CH2-3G_NW_Services_power.pdf · GSM RAN WCDMA RAN HLR/AUC/FNR WCDMA ... mobility management and connection management

Video Call

With the deployment of 3G,Video call

service will put BSNL on clear cut

advantageous positionwith respect to it’s

competitors

With the deployment of 3G,Video call

service will put BSNL on clear cut

advantageous positionwith respect to it’s

competitors

Page 35: E4-E5(CM) 3G NETWORK AND SERVICES - uCozbsnltj.ucoz.com/staff/CM/CH2-3G_NW_Services_power.pdf · GSM RAN WCDMA RAN HLR/AUC/FNR WCDMA ... mobility management and connection management

Video Call

A girl in a city looking and talking to her A girl in a city looking and talking to her A girl in a city looking and talking to her A girl in a city looking and talking to her

grandmother ,living in a rural area, through 3G Phonegrandmother ,living in a rural area, through 3G Phonegrandmother ,living in a rural area, through 3G Phonegrandmother ,living in a rural area, through 3G Phone

A girl in a city looking and talking to her A girl in a city looking and talking to her A girl in a city looking and talking to her A girl in a city looking and talking to her

grandmother ,living in a rural area, through 3G Phonegrandmother ,living in a rural area, through 3G Phonegrandmother ,living in a rural area, through 3G Phonegrandmother ,living in a rural area, through 3G Phone

Page 36: E4-E5(CM) 3G NETWORK AND SERVICES - uCozbsnltj.ucoz.com/staff/CM/CH2-3G_NW_Services_power.pdf · GSM RAN WCDMA RAN HLR/AUC/FNR WCDMA ... mobility management and connection management

Video Mail

In addition to voice mail available on 2G platform, with 3G we can deploy video mail service also

In addition to voice mail available on 2G platform, with 3G we can deploy video mail service also

Page 37: E4-E5(CM) 3G NETWORK AND SERVICES - uCozbsnltj.ucoz.com/staff/CM/CH2-3G_NW_Services_power.pdf · GSM RAN WCDMA RAN HLR/AUC/FNR WCDMA ... mobility management and connection management

Video Conferencing

With 3G Technology we can have video conferencing facility through our mobile phones

With 3G Technology we can have video conferencing facility through our mobile phones

Page 38: E4-E5(CM) 3G NETWORK AND SERVICES - uCozbsnltj.ucoz.com/staff/CM/CH2-3G_NW_Services_power.pdf · GSM RAN WCDMA RAN HLR/AUC/FNR WCDMA ... mobility management and connection management

music sport

game news chat

ring tone

Page 39: E4-E5(CM) 3G NETWORK AND SERVICES - uCozbsnltj.ucoz.com/staff/CM/CH2-3G_NW_Services_power.pdf · GSM RAN WCDMA RAN HLR/AUC/FNR WCDMA ... mobility management and connection management

Like cutting edge technologyUse mobile phone as a

personal statement

Like cutting edge technologyUse mobile phone as a

personal statement

Target ServicesInstant MessagingVideo callsMusic DownloadsMMS

Teens

Demographic Profile

Age 5-15 yearsStill in SchoolBelonging to High income group

Age 5-15 yearsStill in SchoolBelonging to High income group

Attitude to Technology

Page 40: E4-E5(CM) 3G NETWORK AND SERVICES - uCozbsnltj.ucoz.com/staff/CM/CH2-3G_NW_Services_power.pdf · GSM RAN WCDMA RAN HLR/AUC/FNR WCDMA ... mobility management and connection management

Like new technologyHeavy user of telecom servicesfor socializingEmphasis on design brand and

new features to show off.

Like new technologyHeavy user of telecom servicesfor socializingEmphasis on design brand and

new features to show off.

Target Services• Interactive Game• Video calls• Music Downloads• See Me TV, Mobile TV• Mobile Blogging

Youth

Demographic Profile

Age15-24 yearsMix of college- going and workingBelonging to medium to High income group

Age15-24 yearsMix of college- going and workingBelonging to medium to High income group

Attitude to Technology

Page 41: E4-E5(CM) 3G NETWORK AND SERVICES - uCozbsnltj.ucoz.com/staff/CM/CH2-3G_NW_Services_power.pdf · GSM RAN WCDMA RAN HLR/AUC/FNR WCDMA ... mobility management and connection management

Needed for productivity improvementFashion and status improvementEmphasis on design brand and

new features to show off.

Needed for productivity improvementFashion and status improvementEmphasis on design brand and

new features to show off.

Target Services• Mobile Banking / Mobile Trading• Video calls / Video surveillance• Video on Demand / Mobile TV

• Location based services/High Speed internet

Professional

Demographic Profile

Age25-54 yearsGraduate & Post GraduateSalaried & self employed peoplewith medium to higher salary

Age25-54 yearsGraduate & Post GraduateSalaried & self employed peoplewith medium to higher salary

Attitude to Technology

Page 42: E4-E5(CM) 3G NETWORK AND SERVICES - uCozbsnltj.ucoz.com/staff/CM/CH2-3G_NW_Services_power.pdf · GSM RAN WCDMA RAN HLR/AUC/FNR WCDMA ... mobility management and connection management

Slow to adoption to new technologyUses technology if it has quantitativebenefits in their lives

Slow to adoption to new technologyUses technology if it has quantitativebenefits in their lives

Target Services• Email

• Bill Payment

• Location based

services

Adult

Demographic Profile

Age25-54 years

Graduate & Post Graduate

Blue collared workers

Low to medium salary

Age25-54 years

Graduate & Post Graduate

Blue collared workers

Low to medium salary

Attitude to Technology

Page 43: E4-E5(CM) 3G NETWORK AND SERVICES - uCozbsnltj.ucoz.com/staff/CM/CH2-3G_NW_Services_power.pdf · GSM RAN WCDMA RAN HLR/AUC/FNR WCDMA ... mobility management and connection management

Often scared to new technologyFeels stressed out and less in

control while using the technology

Often scared to new technologyFeels stressed out and less in

control while using the technology

Target Services• Email

• Bill Payment

• music download

Video call

Seniors

Demographic Profile

Age 54 years and above

Retired and home makers

Low to medium salary

Age 54 years and above

Retired and home makers

Low to medium salary

Attitude to Technology

Page 44: E4-E5(CM) 3G NETWORK AND SERVICES - uCozbsnltj.ucoz.com/staff/CM/CH2-3G_NW_Services_power.pdf · GSM RAN WCDMA RAN HLR/AUC/FNR WCDMA ... mobility management and connection management

Getting the right (most attractive) content providers (TV Channels) is vital.

Easy service enablement for customers.

Getting the right (most attractive) content providers (TV Channels) is vital.

Easy service enablement for customers.

Mobile TV

Page 45: E4-E5(CM) 3G NETWORK AND SERVICES - uCozbsnltj.ucoz.com/staff/CM/CH2-3G_NW_Services_power.pdf · GSM RAN WCDMA RAN HLR/AUC/FNR WCDMA ... mobility management and connection management

Mobile Sports Clips

Early-to-market with mobile video, rapid download.

Content that appeals to many and that are willing to pay.

Content that is updated regularly and has ‘current’ value.

Early-to-market with mobile video, rapid download.

Content that appeals to many and that are willing to pay.

Content that is updated regularly and has ‘current’ value.

Page 46: E4-E5(CM) 3G NETWORK AND SERVICES - uCozbsnltj.ucoz.com/staff/CM/CH2-3G_NW_Services_power.pdf · GSM RAN WCDMA RAN HLR/AUC/FNR WCDMA ... mobility management and connection management

3G is being introduced in India for thevery first time

Operators globally have used innovativestrategies to lure 3G customers throughvaried content & pricing

3G services will be primarily used by highend customers who will expect high levels ofcustomer support

3G is being introduced in India for thevery first time

Operators globally have used innovativestrategies to lure 3G customers throughvaried content & pricing

3G services will be primarily used by highend customers who will expect high levels ofcustomer support

Page 47: E4-E5(CM) 3G NETWORK AND SERVICES - uCozbsnltj.ucoz.com/staff/CM/CH2-3G_NW_Services_power.pdf · GSM RAN WCDMA RAN HLR/AUC/FNR WCDMA ... mobility management and connection management

3G services are inherently complex innature. So subscribers are bound to havelot of queries on 3G services. Role ofcustomer care is crucial for the success of3G services

Service adoption will ultimately be drivenby the level of preparedness and drive ofthe customer interacting team

3G services are inherently complex innature. So subscribers are bound to havelot of queries on 3G services. Role ofcustomer care is crucial for the success of3G services

Service adoption will ultimately be drivenby the level of preparedness and drive ofthe customer interacting team

Page 48: E4-E5(CM) 3G NETWORK AND SERVICES - uCozbsnltj.ucoz.com/staff/CM/CH2-3G_NW_Services_power.pdf · GSM RAN WCDMA RAN HLR/AUC/FNR WCDMA ... mobility management and connection management

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