the science of marketing the science of marketing Outsource Why e5 Marketing? Sandra M. Eisenberg, E5 Marketing
Transcript
1. OutsourceWhy e5 Marketing?
Sandra M. Eisenberg, E5 Marketing
2. Product Marketing Approaches
Sandra M. Eisenberg, E5 Marketing 2008
3. What does pragmatic mean?
The least common thing is common sense
Sandra M. Eisenberg, E5 Marketing 2008
4. The Pragmatic Framework
Chart copyright of Pragmatic Marketing
Sandra M. Eisenberg, E5 Marketing 2008
5. Identifying the problem
The unstated problem is the elephant in the living room.
Sandra M. Eisenberg, E5 Marketing 2008
6. Example: Linksys
Tune in to customer needs
Not what you THINK they need
Linksys made great wired networking products
Feature enhancements would have been faster wired products
Linksys developed wireless solutions
Sandra M. Eisenberg, E5 Marketing 2008
7. The Elephant
Tune in to the market
Understand the need, not the perceived need
AT&T doesnt see itself as a phone company, but as a
COMMUNICATIONS company
What are the business problems (of the customer)?
ATMs are complex to manage resulting in reduced availability
and more repairs
8. Banks need to deal with massive regulations while still
being responsive to customer needs
9. LISTEN
10. LISTEN
11. LISTEN
Sandra M. Eisenberg, E5 Marketing 2008
12. Identifying the Market
Sandra M. Eisenberg, E5 Marketing 2008
13. Sandra M. Eisenberg, E5 Marketing 2008
14. Market Analysis
Sandra M. Eisenberg, E5 Marketing 2008
15. Quantitative Analysis
Sandra M. Eisenberg, E5 Marketing 2008
16. Product Strategy
Sandra M. Eisenberg, E5 Marketing 2008
17. Product Planning
Sandra M. Eisenberg, E5 Marketing 2008
18. Program Strategy
Sandra M. Eisenberg, E5 Marketing 2008
19. Sales Readiness
Sandra M. Eisenberg, E5 Marketing 2008
20. Channel Support
Sandra M. Eisenberg, E5 Marketing 2008
21. Your Outsourced Solution
E5 Marketing has unparalleled expertise to outsource your product
management and product marketing needs.
Using the Pragmatic Marketing model we can provide you with every
aspect of marketing or support your existing team as you migrate to
the customer focused new age marketing model.
We are guided by:
eFFICIENCY
eXPERIENCE
eNTERPRISING ATTITUDE
eNERGY, AIMING FOR
eVENTS THAT MAXIMIZE ROI
eNTHUSIASM, AND AWARENESS THAT ALL WE DO HAS AN IMPACT ON YOUR
e-PRESENCE
Sandra M. Eisenberg, E5 Marketing 2008
