Date post: | 13-Jan-2015 |
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Proprietary and Confidential 15/19/11
It’s about our kids’ future!
May 2013
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Irit Hillel
Founded Kids apps start-up PrintPaks, sold to Mattel (#1 toy company)
Head of Mattel Media Europe
B.Sc. Math & Computer Science, Tel Aviv University. MBA UCLA.
15 years U.S. & Europe
Proprietary and Confidential
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There are 5 times more Chinese learning English in China than people living in England
Consumer demand for English
The Need for English Learning
Problems:• Shortage of teachers• Not enough school hours• Private = expensive• Boring
Example: Korea $200/month
Start early – KIDS market
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English Adventure Apps
Gaming & Digital Expertise
Strategic Partners:
What We Do:Bring English Adventure’s successful learning method for KIDSto mobile consumers worldwide using the latest technologies.
Created as a spin-off of English Adventure Ltd.
Method
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Mobile devices - kids new favorite toys…
..in the high demand EFL markets
Only $1.3B of the $40B English learning market today is DIGITAL!
The Opportunity
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English Adventure Method Success• Global pioneer in English as a Foreign Language to young kids (4+)
• Founded 1998, led by International EFL expert Dr. Yael Bejarano
• Approved by Ministry of Education since launch in 2004
• Used by over a million kids aged 5-8in Israel & Thailand since 2004
• Excellent student achievements! 96% read and understand English in 3 years
• 90% return rate
• Expanding to other countries (Korea,..)
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EA method = proven for kids, perfect for mobile
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Product Roadmap:Language Skills = Game Engines / Modules
ListeningSpeaking
ReadingWriting
VocabularySpelling
Context
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Themes: 16 storybooks to choose from
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Coming to the App Store this Spring
Learn English:Goldilocks and the Three Bears
Vocabulary Game
Learn English: Five Little Monkeys
Interactive Book
first two titles
In partnership with:
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Why now?• Tablets are a game changer for technology in education• Education – largest sector in VC investments last year -$1.1B
– Higher Ed: Coursera ($16M KP NEA), Minerva ($25M Sequoia), Lynda ($103M Accel)– LMS: Desire2Learn ($80M)– K-12 - content: News Corp acquires Wireless Generation for $360M, announced Amplify
Tablets with content for schools last week
• Government initiatives to equip schools with tablets: Korea (2015), Turkey, LATAM
• “Learning out of School” trend: MOOC, flip class model• Languages: MindSnacks ($5.5M Sequoia)
Rupert Murdoch on the for-profit K-12 education industry: “a $500 billion sector in the US alone that is waiting desperately to be transformed"
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Thank you!
Irit HillelCo-founder & CEOEnglish Adventure Appswww.englishadventureapps.comEmail: [email protected]: +972-544-848439
English Adventure Ltd. Website:www.englishadventure.com
English Adventure Digital
Creating the next generation of learning!
Kids testing, Jan 2013
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