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eAccess 12: Martin Simmelker, Fujitsu

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Talk by Martin Simmelker, Fujitsu, at eAccess 12, 28 June 2012. www.headstar.com/eaccess12
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Fujitsu Working with the Employers Forum on Disability Martin Simmelker 2012 Delivering against the BTAT Charter
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Page 1: eAccess 12: Martin Simmelker, Fujitsu

Fujitsu Working with the Employers Forum on Disability

Martin Simmelker2012

Delivering against the BTAT Charter

Page 2: eAccess 12: Martin Simmelker, Fujitsu

Story so far… Fujitsu signed up in December 2010 as an EFD Gold Member Why did we join?

Partnership with the EFD supports the Fujitsu Diversity & Inclusion Programme, shaping future policy but also;

Opens the door to a high profile network of like minded companies Positions Fujitsu with some of the World Leaders in Diversity Practices Allows Fujitsu to contribute and make a difference in Accessible IT Technology

Essential – buy in from the top! Duncan Tait CEO Fujitsu UK & I signs the BTAT Charter Gavin Bounds COO joins the EFD Presidency Group Richard Bull (Fujitsu Executive Director for End User Services) sits on the Business Taskforce for Accessible

Technology (BTAT)

Page 3: eAccess 12: Martin Simmelker, Fujitsu

We will ensure disabled and older people can apply for jobs with us, be employed by us and do business with us, by implementing an Information and Communications Technology strategy which includes the following commitments regarding accessibility:

We will appoint an executive level ICT Access Champion who will report to the board, raise awareness of the benefits of this agenda and ensure that we achieve continuous improvement in this area.

We will ensure that employees understand how technology can liberate the contribution of everyone, including disabled people, as colleagues and as customers.

We will routinely consult with disabled employees, customers and experts to ensure that we understand the impact of our technology on: talent management, employee productivity and our diverse customer base.

We will allow reasonable personalisation of technology by our employees and customers in order to meet their own accessibility requirements. Technologies that individuals interact with include display, keyboard and mouse, phones and self service facilities.

We will embed and promote a reasonable adjustment process that provides speedy and usable ICT solutions for disabled colleagues and customers.

We will give our relevant ICT people the ‘disability know how’ needed to deliver effective business processes and reasonable adjustments for disabled colleagues and customers.

We will establish our performance baseline using EFD’s E Accessibility Maturity Model. We will work to practical, easy to communicate accessibility requirements based on existing formal standards and will consistently go beyond minimum compliance to bring greater benefits to our business.

We will promote a development lifecycle for our ICT solutions that is based on inclusive design from definition to delivery, to minimise the cost and reputation risk triggered by retrofitting products and systems.

We will require, help and encourage our ICT supply partners to develop and deliver accessible products and services. We will formally consider accessibility in all our procurement decisions. We will purchase solutions which are as accessible as possible.

We will continuously improve our accessibility: we will document what works and share our learning with BTAT.

The BTAT Charter

3

Duncan Tait – CEO Fujitsu UK & I Signs the BTAT Charter

Page 4: eAccess 12: Martin Simmelker, Fujitsu

Key Objectives Delivering against the Employers Forum on Disability and the Business Taskforce

on Accessible Technology - BTAT) Charter Raise awareness of the subject across the Fujitsu UK&I organisation via a formal

‘communications’ activity and events Position Fujitsu well from a legislative perspective Maintain an Accessible IT programme that understands the market and what

technologies Fujitsu can use to create client solutions or value add to our organisation/particular needs users Essential – that the programme delivers against the BTAT Charter!

Understand the solutions that we create where accessibility is a requirement and creates ‘best practice’ guidelines for our delivery teams and governance processes

Page 5: eAccess 12: Martin Simmelker, Fujitsu

Accountability Matrix

•EFD Presidency Group•Main Fujitsu Senior Executive Representatives •Act as main Executive Sponsor for Accessible IT advancement in Fujitsu

Fujitsu Senior Executive Board

Gavin Bounds

Fujitsu CRBoard

•Responsible CR Strategy•EFD/BTAT activity to deliver not just against the charter but to the Fujitsu UK & I CR Strategy/Objectives

Juliet Silvester

Diversity and Inclusion

•Responsible for Diversity and Inclusion •Position the BTAT Charter as main driver for delivering Disability process and policy improvement•Instigate Disability networking/Champions

Victoria Ward

Fujitsu UK & I HR

•Deputy Senior Executive Sponsor• Lead for driving recruitment policy around Disability and Inclusion• Providing work placements for those with particular needs

Ella Bennett

Fujitsu Accessible Technology

•Technical authority/support for all Accessibility IT projects and the lead in to the 1 KM Programme• Main liaison in ITG for IT personalisation

Leslie Kett

BTAT Forum

• Richard Bull remains main representative on Forum • Martin Simmelker support to the BTAT Forum – responsible for delivering actions agreed on behalf of Fujitsu out of the forum , for follow up within Fujitsu UK & I

Richard Bull & Martin Simmelker

Corporate Communicating

• Support for all corporate communicating inked to EFD/BTAT success stories• Corporate communications advisor for promoting any EFD/BTAT events and for helping Fujitsu staff realise the benefits of Accessible IT

Fujitsu Disability

Champions Network

Responsible for the ownership and delivery of EFD/BTAT Charter

related activities Jane Francis

Page 6: eAccess 12: Martin Simmelker, Fujitsu

Events to promote EFD/BTAT

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Stakeholders

Fujitsu EFD/BTAT Disability Champions

BTAT Forum

EFD Contacts and Advisors

Fujitsu Particular Needs Staff

Other

Accessible IT

Diversity and Inclusion Team

Page 7: eAccess 12: Martin Simmelker, Fujitsu

Accessible IT/Diversity & Inclusion Portals

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Portal set up to enable information share within Fujitsu UK & I

Page 8: eAccess 12: Martin Simmelker, Fujitsu

EFD’s E Accessibility Maturity Model.

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Leslie Kett and Victoria Ward completed an E Accessibility Maturity Model assessment for 2011/12, setting a baseline on where we need to focus and improve.

Going forward - focused activities that will raise our score on this assessment for 2012/13, in turn helping to steer and deliver to the BTAT charter

Page 9: eAccess 12: Martin Simmelker, Fujitsu

9 FUJITSU EYES ONLY


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