EACD Teresa Fernandes 2017

Digital Analytics for the Big Picture

Confidential Property of Schneider Electric

Teresa Fernandes Marketing Activation Director S&M countries Schneider Electric

Page 2 Confidential Property of Schneider Electric |

Manage what you can measure

Empower people with technology

Performance management

Big Data Analytics for the Big picture

From Big data to micro moments

We Can Only Manage What We Can Measure

And then Monitor



Valuable Customer Interactions are Data-Driven


…But always Human


…It’s About How You Empower People With Technology




DATA

Client NPS Survey

Employee NPS Survey

CRM Data

PRM Data

Social Media Data

Inbound Marketing Data

Inbound Sales data

Web Data / Pixels / Web forms

Marketing Keycodes

Post sale Data

Big Data

ANALYTICS

Survey Analysis;

Survey Analysis;

Reports /Platforming /Tableau

Reports/ Tableu

Social Media Analysis

Inbound Marketing Analysis

Inbound Sales Analysis

Web Data / Pixels / Web forms

Marketing Keycodes

Post sale Data


Customer service-driven Business should always be gathering information on customers


Always be collecting dots so you an be connecting dots.



Always be collecting dots so you an be connecting dots.

= Focus on Customer Experience



It’s All About Continuously Building Your Brand Reputation


… with Relevance, Clear Understanding and Active Listening Outside-in instead of Inside-out



There is a clear connection with Content Marketing and Consumer Behaviour.

Moving into an era of Performance Measurement



There is a clear connection between Content Marketing and Consumer Behaviour.

The articles people read and videos they watch influence, ultimately influence their buying behaviour

Moving to an era of Performance Measurement


Gainning the right information that delivers knowledge and gives businesses the power

to gain a competitive edge.

3 Different types of of Big Data Analytics:

Descriptive; Preditive and Prescriptive

Big data Analytics for the Big Picture Descriptive vs Predictive vs Prescriptive


Descriptive turns raw Data into something interpretable by Humans. Analyses past events – useful to

learn by past behaviours and help them in understanding how they might influence future outcomes.





Predictive It’s about understanding the Future with insights based on Data delivering trends; mega trends





Predictive It’s about understanding the Future with insights based on Data delivering trends; mega trends

Prescriptive It’s about providing advice. Facilitates users to “prescribe” different possible actions to implement and guide them toward a solution. When implemented correctly, prescriptive analytics can have a large impact on how businesses helping them delivering the right products at the right time and consequently optimizing the customer experience.



Step 1. Identify the keywords that interest your customers

From Big data to Micro-Moments 5 Steps to successful Marketing in2017



Step 2. determine the micro moments that this terms most closely align with the types of content needed to address people in those moments.

From Big data to Micro Moments 5 Steps to successful Marketing in2017

4 Google Micro-moments: I-want-to-go-moment I-want-to-know-moment I-want-to-do-moment I-want-to-buy-moment




Step 3. Create the content that addresses the needs with clear value for people across the variety of touchpoints







Step 4. Measure your progress. Looking at engagement metrics and then look at the impact on your conversions and revenues.







Step 4. Measure your progress. Looking at engagement metrics and then look at the impact on your conversions and revenues.

Step 5. Continue to refine your strategy so that becomes effective and efficient. See the insights from the measurements as well as regular competitive analysis and trend monitoring. Improve this way your micromoments strategy to strenghten your customer buyer decison jorney.



THANK YOU


Date post:	22-Jan-2018
Category:	Business
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