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The Creative Economy…
…and what it means for the Northwoods
September 17, 2012 | Eagle River
What is the Creative Economy?
• Creative industries• Creative workforce• Creative communities,
regions, states, countries•
…the intersection of the three is the Creative Economy.
Creative Industries• Museums and
Collectionso Museumso Zoos/Botanical Gardenso Historical Siteso Planetariums
• Design and Publishingo Architectureo Designo Publishingo Advertising
• Visual Arts & Photographyo Craftso Visual Artso Photographyo Supplies and Services
• Performing Artso Musico Theatero Danceo Operao Services and
Facilitieso Performers
• Film, Radio and TVo Motion Pictureso Televisiono Radio
• Arts Schools & Serviceso Arts Councilso School/Instructiono Agents
12,953 arts-related businesses in Wisconsin, employing 49,526 people
Economic impact of Wisconsin’s nonprofit arts and cultural industry
$535 Million in Annual ExpendituresArts and Economic Prosperity IV, 2012
Full-Time Equivalent Jobs 22,872
Resident Household Income
$ 479 million
Local and State Government Revenue
$ 65 million
Wisconsin’s arts and cultural industry
• A local industry• Attracts visitors/keeps residents• Engages residents and strengthens
relationships• Is all about lifelong learning for the 21st
century• Keeps communities vibrant, healthy, “livable”• Integral to business/community development• Supports jobs • Generates public and private revenue
Why should we care?• Great societies are known and remembered for their
arts and creativity.• Wisconsin’s historical industries and traditional
economic development strategies can no longer compete in the 21st century economy.
• Creativity is the currency of the 21st century economy.• Traditional model (20th century), attracting business
through tax incentives creative model (21st century), attracting talent through quality of place.
• People want to live/work/learn/play in vibrant, healthy communities.
• Many places are ahead of Wisconsin in creative economy planning, investment and development.
The New World School of Violin Making
Strategies
• Inventory arts and cultural assets• Arts, cultural and heritage tourism
growth • Quality of life as development tool• Strong artistic and cultural
infrastructure helps attract creative talent
• Promote downtown revitalization projects, affordable housing, etc.
• Arts as part of civic agenda
Anne KatzExecutive DirectorArts WisconsinBox 1054 Madison, WI 53701-1054(608) 255 8316 [email protected]
www.artswisconsin.org
Anne KatzExecutive DirectorArts WisconsinBox 1054 Madison, WI 53701-1054(608) 255 8316 [email protected]
www.artswisconsin.org