Date post: | 22-Nov-2014 |
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Marketing |
Upload: | kirsty-hulse |
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Earning links through audience segmentation
Kirsty Hulse – Head of SEO@kirsty_hulse
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Nearly niceReally naughty Quite naughty
Automated paid
Incentivised Earned
Bad links can still work, but for how long?
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We’re trying to earn links through content.
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Audiences Content
Who they are and
what they like.
Who your audience listens to and who Google trusts.
Tailored content
creation for them.
Paid Promotion /
Seeding
Boosting who sees it.
Influencers
Mitigating the risk of expensive, failing content.
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Finding out your demographics is easy.Working out the psychographics isn’t.
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Google Analytics demographic and interest reports. Pretty badass!
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15-24 25-34 35-44 45-54 55-64 65+
Age vs Traffic & Conversion Rate
Traffic Conversion Rate
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Google Display Planner.That’s alright.
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Similarweb is a great free tool.
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Online personas are different to real life demographics.
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DMPs
There’s lots of easy ways to find this…
but they’re all expensive…
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Thanks Captain Obvious!
Surveys.
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# Mentions
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We’re all our most vain on Instagram.
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But Facebook Graph Search is about to get even more powerful(In the UK)
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I have a cunning plan
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Query: Pages liked by people who like [insert your Page or competitor’s Page] + “who are men” “who are [age]” + “who live in [location]”
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Using the Graph Search API‘m having a great time!
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Baby
Knitting
Dogs
Shopping
Charity
Zumba
Strictly Come Dancing
Shoes
Mum
Pages Containing…
www.givememydata.com
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Key Interests
Aspirational25-34
£35-£49k
Content Types
Platforms
Motivations
Segment your data.
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It doesn’t have to be costly.
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A note on Pornhub…
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This guy wants you to earn loads of links. Nice links.
Thank you.
www.found.co.uk@found_online@kirsty_hulse