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Taking Part 2014/15: EAST MIDLANDS
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x
Taking Part 2014/15:
EAST MIDLANDS
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This report provides an overview of the arts and cultural engagement of adults living in the East Midlands. Data is taken from the Taking Part Survey 2014/15 and makes comparisons with 2010/11 where possible. All statistically significant differences are noted in the text and on the charts:
a statistically significant difference is a difference which is probably true and not due to chance
a non statistically significant difference is probably not a true difference and is likely to be due to chance * on the charts indicates a statistically significant difference between 2010/11 and 2014/15. + on the charts indicates a statistically significant difference between the region and England overall. More information about the Taking Part Survey can be found in Appendix A. A Technical Note on the survey is in Appendix B.
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Contents
The East Midlands Region ..................................................................................................................................... 4
The adult population in the East Midlands region ........................................................................................................... 5
Creative workforce of the East Midlands region .............................................................................................................. 6
Economic contribution of the East Midlands region ....................................................................................................... 6
Adult engagement in the East Midlands ................................................................................................................... 7
Arts attendance and participation in the East Midlands ............................................................................................. 12
Arts attendance ...................................................................................................................................................................... 12
Arts participation .................................................................................................................................................................. 12
Digital engagement in the East Midlands ................................................................................................................ 15
Attitudes towards the arts in the East Midlands ....................................................................................................... 18
Donations in the East Midlands ............................................................................................................................ 21
Appendix 1 - About the Taking Part survey .............................................................................................................. 24
Appendix 2 - Technical note ................................................................................................................................. 25
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The East Midlands Region
The East Midlands is one of the nine regions of England; it consists of the eastern part of the Midlands, encompassing
Nottinghamshire, Derbyshire, Leicestershire, Rutland, Northamptonshire and most of Lincolnshire.
The 2011 census showed that the population of the East Midlands was 4,533,000.
The adult sample size for Taking Part 2014/15 in the East Midlands region was 973 (national sample size 9,817).
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The adult population in the East Midlands region
This section outlines the key characteristics of the East Midlands adult population based on their responses to the Taking Part
survey 2014/15 demographic questions:
In the East Midlands region, 49.8 per cent of adults were female and 50.2 per cent of adults were male. In
England 48.8 per cent were male and 51.2 per cent female.
In England 88.8 per cent of the adult population belonged to a white ethnic group and 11.2 per cent another ethnic group.
In the East Midlands 92.3 per cent of adults belonged to a white ethnic group and 7.7 per cent another
ethnic group.
In the East Midlands region 32.0 per cent of adults reported that they had a long standing illness or disability. In
England 30.5 per cent of adults reported this.
In the East Midlands 54.9 per cent of the population belonged to an upper-socio economic group and 45.1
per cent a lower socio-economic group. In England 61.6 per cent belonged to an upper and 38.4 per cent a lower
socio-economic group.
Figure 1: Age group of adults in the East Midlands – 2014/15
14%
33%
30%
14%
9%16-24
25-44
45-64
65-74
75+
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Creative workforce of the East Midlands region
DCMS analysis of the ONS Annual Population Survey showed some key trends for employment in the Creative Economy and
Creative Industries1. There were 150,000 jobs in the Creative Economy in the East Midlands in 2014, 6.9% of all jobs in the
region. This was an increase from 123,000 jobs in 2011, equating to 5.9% of all jobs in the region.
Using NESTA interactive data visualisations of the UK’s creative economy2, it is possible to explore geographical concentrations
of creative economy employment. Concentration is measured by a ‘location quotient’. This is the share of the region's workforce
in the Creative Economy divided by the national share. A location quotient greater than 1 indicates that the region has a higher
concentration of jobs in the Creative Economy than the UK as a whole. Leicestershire had a location quotient of 1.1 for creative
economy employment, meaning it had an above UK average proportion of jobs in the creative economy, however most locations
in the East Midlands had a location quotient below 1.
Economic contribution of the East Midlands region3
Across England, the arts and culture industry contributes 0.56% of GVA on average. This equates to an estimated £6.5 billion.
Regionally the East Midlands had the sixth highest contribution as a percentage of the area’s GVA (0.42%). This equates to an
estimated contribution of £334 million.
1 Department for Media, Culture and Sport (2015) Creative Industries: Focus on Employment
2 Available: http://www.nesta.org.uk/blog/interactive-data-visualisations-uks-creative-economy
3 Cebr report, on behalf of the Arts Council (2015) Contribution of the arts and culture to the national economy.
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Adult engagement in the East Midlands Figure 2: Adult engagement with the arts – at least once in the past year
Around eight in ten adults in the East Midlands had engaged with the arts at least once in 2014/15. The proportion of adults in the East Midlands who had engaged in the arts increased between 2010/11 and 2014/15 – from 74.0 per cent to 79.3 per cent.
70.5%74.5% 72.3% 74.0% 75.7%
79.7%73.4%
81.9% 79.3%76.2%73.7%
78.0%73.6%
79.3%
70.0%
78.7%71.8%
81.1% 83.4%76.8%
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
80.0%
90.0%
100.0%
North East North West Yorkshire &Humber
East Midlands West Midlands East of England London South East South West England
2010/11 2014/15
* *
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Figure 3: Adult engagement with the arts –three or more times in the past year
Around six in ten adults in the East Midlands had engaged with the arts three or more times in 2014/15.
The proportion of adults in the East Midlands who had engaged in the arts three or more times was similar in 2010/11 and
2014/15 – 59.5 per cent and 63.0 per cent respectively.
52.7%
59.0% 56.8%59.5% 58.1%
63.9%60.7%
67.9%64.7%
61.2%59.1%62.0%
59.3%63.0%
55.4%
62.7%56.7%
68.6%65.1%
61.6%
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
80.0%
90.0%
100.0%
North East North West Yorkshire &Humber
East Midlands West Midlands East of England London South East South West England
2010/11 2014/15
*
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Figure 4: Adult attendance of museums and galleries
In 2014/15 nearly half of adults in the East Midlands had visited a museum or gallery at least once in the past 12 months.
The proportion of adults in the East Midlands who had visited a museum or gallery increased between 2010/11 and 2014/15 –
from 39.9 per cent to 49.8 per cent.
47.2% 48.9%44.3%
39.9% 40.6%45.4%
53.3%49.4%
42.5%46.4%
52.3% 54.4%47.9% 49.8%
44.3%49.0%
56.5% 57.9%
50.0% 52.0%
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
80.0%
90.0%
100.0%
North East North West Yorkshire &Humber
East Midlands West Midlands East of England London South East South West England
2010/11 2014/15
* * * * *
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Figure 5: Adult use of public libraries
Around three in ten adults in the East Midlands had used a public library at least once in 2014/15.
The proportion of adults in the East Midlands who had used a public library was similar in 2010/11 and 2014/15 – 35.8 per cent
to 31.0 per cent respectively.
38.8%43.1%
33.6% 35.8% 36.6%42.4% 43.1% 40.5% 38.8% 39.7%
34.6% 34.0%31.0% 31.0%
35.0%32.2%
40.2%34.9% 34.4% 34.5%
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
80.0%
90.0%
100.0%
North East North West Yorkshire &Humber
East Midlands West Midlands East of England London South East South West England
2010/11 2014/15
* * * *
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Figure 6a: Adult engagement in the arts broken down by attendance and participation - 2010/11
Figure 6b: Adult engagement in the arts broken down by attendance and participation - 2014/15
Between 2010/11 and 2014/15 there was a decrese in the proportion of adults in the East Midlands who had neither attended
nor paricipated in the arts in the past year – from 26.0 per cent to 20.7 per cent.
29.5% 25.5% 27.7% 26.0% 24.3% 20.3% 26.6%18.1% 20.7% 23.8%
28.2% 31.6% 28.1% 28.3% 32.2%29.2%
27.5%31.0% 29.4% 29.7%
9.9% 9.0% 9.5% 10.7% 10.5%8.7%
8.0%9.2% 8.1%
9.2%
32.3% 33.8% 34.8% 35.0% 32.9%41.8% 37.9% 41.7% 41.7% 37.4%
0.0%
20.0%
40.0%
60.0%
80.0%
100.0%
North East North West Yorkshire &Humber
EastMidlands
WestMidlands
East ofEngland
London South East South West England
26.3% 22.0% 26.4% 20.7%30.0%
21.3% 28.2%18.9% 16.6% 23.2%
28.6% 34.9% 28.0% 32.1%28.3%
32.3%30.0%
27.7% 31.4%30.4%
10.0% 8.5% 10.8% 10.6%8.9%
7.1%6.6%
10.0% 8.5%8.8%
35.1% 34.6% 34.8% 36.6% 32.7% 39.3% 35.3%43.3% 43.5% 37.6%
0.0%
20.0%
40.0%
60.0%
80.0%
100.0%
North East North West Yorkshire &Humber
EastMidlands
WestMidlands
East ofEngland
London South East South West England
*
* *
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Arts attendance and participation in the East Midlands
Arts attendance Compared with adults in England as a whole, in 2014/15 adults in the East Midlands were less likely to have attended:
- An event connected which included video or electronic art - 3.1 per cent in England and 1.7 per cent in the East Midlands
- Contemporary dance – 3.0 per cent in England and 1.6 per cent in the East Midlands However, adults in the East Midlands were more likely to have attended carnival in 2014/15 (15.5 per cent) than adults in England overall (11.3 per cent).
Arts participation There were no significant differences in the participation of adults in the East Midlands in 2014/15 when compared with adults in England as a whole.
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Figure 7: Arts attendance in the East Midlands by artform – 2014/15
3.4%
1.6%
2.0%
4.7%
6.3%
4.4%
3.7%
32.3%
20.7%
14.7%
19.5%
8.5%
11.6%
4.2%
15.5%
5.0%
3.1%
16.5%
12.5%
1.7%
4.0%
3.0%
1.9%
4.8%
7.0%
5.2%
3.7%
31.9%
21.8%
13.0%
20.2%
8.5%
12.1%
4.5%
11.3%
4.1%
3.1%
17.5%
9.9%
3.1%
Ballet
Contemporary dance
African people's dance or South Asian and Chinese dance
Other live dance event
Classical music concert
Jazz performance
Opera/operetta
Other live music event
Play/drama
Pantomime
Musical
Street arts
Public art display or installation
Circus
Carnival
Culturally specific festival
Event connected with books or writing
Exhibition of art, photography or sculpture
Craft exhibition
Event which included video or electronic art
England East Midlands
+
+
+
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Figure 8: Arts participation in the East Midlands by artform – 2014/15
1.2%
0.2%
3.9%
2.6%
10.5%
2.8%
0.1%
6.1%
13.2%
7.9%
1.8%
5.3%
14.9%
5.7%
5.1%
2.9%
2.7%
1.4%
1.9%
0.4%
1.3%
1.5%
0.6%
4.1%
3.2%
10.7%
2.3%
0.3%
8.0%
12.1%
7.7%
2.2%
4.7%
13.8%
4.5%
4.3%
3.0%
2.8%
1.8%
1.6%
0.7%
1.2%
Rehearsed or performed in a play or drama
Rehearsed or performed in opera or musical theatre
Sang to an audience or rehearsed for performance
Played musical instrument to an audience
Played musical instrument for own pleasure
Written music
Ballet
Other dance (not for fitness)
Painting, drawing, printmaking or sculpture
Photography as an artistic activity
Made films or videos as an artistic activity
Used a computer to create original artwork or animation
Textile crafts
Wood crafts
Other crafts (calligraphy, pottery, jewellery making)
Written stories or plays
Written poetry
Been a member of a book club
Taken part in a carnival
Taken part in street arts
Learned or practised circus skills
England East Midlands
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Digital engagement in the East Midlands Figure 9: Digital and place based engagement in the arts4
23.3 per cent of adults in the East Midlands had visited an arts website in 2014/15.
22.5 per cent of adults in the East Midlands had both engaged with the arts digitally (by visiting an arts website) and had
engaged with the arts in a place based way (through attendance or participation) in 2014/15.
4 Wording differences in the question asking about ‘arts’ website before and after July 2011 mean that the results for 2010/11 are not strictly comparable
with the results for 2014/15.
37.8%
22.5%
39.6%
23.3%
36.2%56.7%
36.7%
53.6%
2.9%0.8% 3.0% 1.2%
23.1% 20.0% 20.8% 22.0%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
East Midlands2010/11
East Midlands2014/15
England 2010/11 England 2014/15
No engagement
Digital only
Place based only
Place based and digital
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Figure 10: Digital and place based engagement with museums and galleries
26.2 per cent of adults in the East Midlands had visited a museum or gallery website in 2014/15 – a similar proportion as
2010/11 (22.6 per cent).
Between 2010/11 and 2014/15 there was an increase in the proportion of adults in the East Midlands who had both engaged
with museums and galleries digitally (by visiting a museum/gallery website) and made a place based visit – from 18.0 per cent
to 23.2 per cent.
18.0% 23.2% 21.3% 24.5%
21.9%
26.6% 25.1%27.6%
4.6%
3.0%3.7%
3.4%
55.5%47.2% 49.8%
44.5%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
East Midlands2010/11
East Midlands2014/15
England 2010/11 England 2014/15
No engagement
Digital only
Place based only
Place based and digital
*
*
*
*
*
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Figure 11: Digital and other engagement with libraries
12.7 per cent of adults in the East Midlands had visited a library website in 2014/15 – a similar proportion as 2010/11 (14.4 per cent).
9.3 per cent of adults in the East Midlands had visited a library website and had used a library service in 2014/15.
10.8% 9.3% 11.8% 10.7%
25.0%21.7%
27.9%23.8%
3.5%3.3%
3.7%4.0%
60.6% 65.7%56.6% 61.5%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
East Midlands2010/11
East Midlands2014/15
England 2010/11 England 2014/15
No engagement
Digital only
Place based only
Place based and digital
*
*
*
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Attitudes towards the arts in the East Midlands Figure 12: The arts make a difference to the area where I live
Between 2010/11 and 2014/15 there was an increase in the proportion of adults in the East Midlands who agreed with the statement “The arts make a difference to the area where I live” – from 28.4 per cent to 43.7 per cent.
41.5% 39.5% 39.0%
28.4%35.4% 37.3%
44.7% 41.4% 42.0% 39.2%
50.1% 48.6%
37.5%43.7% 46.3% 49.1%
57.1%51.5%
41.1%48.0%
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
80.0%
90.0%
100.0%
North East North West Yorkshire &Humber
East Midlands West Midlands East ofEngland
London South East South West England
2010/11 2014/15
* *
* * * * *
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Figure 13: The arts are not really for people like me
In 2014/15 around one in five adults in the East Midlands agreed with the statement “The arts are not really for people like me”
– 18.2 per cent.
23.9% 24.5% 24.7% 23.1% 26.0%19.5%
22.8%19.6% 17.3%
22.2%28.0%
18.5%
26.8%
18.2%14.7% 14.9% 14.0% 15.5%
25.7%18.5%
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
80.0%
90.0%
100.0%
North East North West Yorkshire &Humber
East Midlands West Midlands East of England London South East South West England
2010/11 2014/15
* * *
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Figure 14: There are lots of opportunities to get involved in the arts if I want
In 2014/15 over a half of adults in the East Midlands agreed with the statement “There are lots of opportunities to get involved
in the arts if I want” – 56.1 per cent.
48.1%55.2% 55.5%
49.4% 48.8%52.3% 53.8%
60.3% 59.3%54.4%
57.8% 55.1%51.5%
56.1%52.0%
62.9%57.4% 58.0% 55.7% 56.4%
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
80.0%
90.0%
100.0%
North East North West Yorkshire &Humber
East Midlands West Midlands East of England London South East South West England
2010/11 2014/15
*
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Donations in the East Midlands Figure 15: Donations to the arts
Only a minority of adults in the East Midlands had donated to the arts in 2014/15 – 4.8 per cent.
6.7% 6.2% 6.0%4.2% 5.0%
6.8%
10.1%8.8%
5.6%6.9%
3.4%4.6% 4.8% 4.8% 4.6%
6.3%8.4%
7.4%
2.3%
5.6%
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
North East North West Yorkshire &Humber
East Midlands West Midlands East of England London South East South West England
2010/11 2014/15
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Figure 16: Donations to museums or galleries
Between 2010/11 and 2014/15 there was an increase in the proportion of adults in the East Midlands who had donated to
museums or galleries – from 10.3 per cent to 17.7 per cent.
14.6% 14.4%
16.8%
10.3% 10.6%
16.1%
20.9%
15.6%13.6%
15.2%
9.3%
17.5%
14.9%
17.7%
13.6%
16.8%15.8%
17.5%
13.9%15.7%
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
North East North West Yorkshire &Humber
East Midlands West Midlands East of England London South East South West England
2010/11 2014/15
*
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Figure 17: Donations to libraries
Only a small minority of adults in the East Midlands had donated to libraries in 2014/15 – 0.7 per cent.
1.1%0.1% 0.7% 0.0% 0.5% 0.5% 0.9% 0.6% 0.7% 0.6%1.3% 0.4% 0.8% 0.7% 0.5% 1.0% 0.3% 0.6% 0.0% 0.6%
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
North East North West Yorkshire &Humber
East Midlands West Midlands East ofEngland
London South East South West England
2010/11 2014/15
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Appendix A - About the Taking Part survey
Taking Part is a major, continuous survey of cultural and sport participation in England, commissioned by the Department for
Culture, Media and Sport in partnership with Arts Council England, Sport England and Historic England.
Every year it collects detailed information from adults (aged 16 and over) in England about their attendance at a wide variety of
arts events, museums, galleries, libraries and heritage sites, and about their participation in creative activities and sport in the
last 12 months. The survey has been conducted since July 2005 and since 2008 there has also been a child survey.
Findings from Taking Part, including national trends and some regional analysis, are released twice a year by the Department
for Culture, Media and Sport. An annual report summarises trends over the financial year. All these reports can be found at:
https://www.gov.uk/government/organisations/department-for-culture-media-sport/series/taking-part
In March 2016 DCMS published a strategy outlining proposed developments to the Taking Part survey over the next five years:
https://www.gov.uk/government/publications/taking-part-a-strategy-for-the-next-five-years
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Appendix B - Technical note
Arts Engagement ‘Engagement’ in the arts is calculated by looking at attendance and/or participation in a range of arts events and activities. Adult ‘engagement’ is calculated by the proportion of adults who engage in the arts at least once in the past 12 months, whether it is through attending arts events, participating in arts activities, or through a mixture of both. This includes any of the following activities or events: Activities Events Dancing – ballet or other dance (not for fitness) Visual arts exhibition (e.g. paintings, photography or sculpture) Singing – live performance, rehearsal or practice (not karaoke) Craft exhibition (not crafts market) Playing a musical instrument – live performance, rehearsal, practice or playing for own pleasure
Event that includes video or digital art
Writing music Event connected with books or writing
Theatre – live performance, rehearsal or practice Street arts (art in everyday surroundings such as parks, streets or shopping centre)
Opera or musical theatre - live performance, rehearsal or practice Public arts display or installation (an artwork such as a sculpture which is outdoors or in a public place)
Carnival (e.g. as a musician, dancer or costume maker) Circus (not animals) Street arts (art in everyday surrounding such as parks, streets, shopping centre)
Carnival
Circus skills (not animals) – performance, learning or practice Culturally specific festival (e.g. Mela, Baisakhi, Navratri) Visual arts (e.g. painting, drawing, printmaking or sculpture) Theatre (e.g. play, drama, pantomime) Photography (as an artistic activity, not family or holiday snaps) Opera or musical theatre Film or video – making as an artistic activity (not family or holidays)
Live performances (e.g. classical, jazz or other live musical event but not karaoke)
Digital art – producing original digital artwork or animation with a Live dance event (e.g. ballet, African People’s dance, South Asian,
26
computer Chinese, Contemporary or other live dance event). Craft – any craft activity (e.g. textiles, wood, mental work, pottery, calligraphy)
Creative writing – original literature (e.g. stories, poems or plays) Creative writing – original literature (e.g. stories, poems or plays) Book club – being a member of one
Data conventions
The figures in this report are rounded to the nearest decimal place – therefore the totals may not always add up to 100%.
Statistically significant differences on the charts:
* indicates a statistically significant difference between survey years.
+ indicates a statistically significant difference between the region and England overall.
27
Statistical significance
Significance testing has been used to identify where differences are statistically significant at the 95% level and not due to
chance. Only where the differences are significant are they noted in the text and on the charts. A significant increase or decrease
at the 95% level means that there is less than a 5% (1 in 20) chance that the difference observed within the sampled respondents
is not representative of the population as a whole.
Due to the smaller base sizes for the ‘attitudes towards the arts’ and ‘donations’ questions statistical differences which may be
present at a population level may not have been detected.
Weighting The data are weighted to ensure the representativeness of the Taking Part sample. Weighting is based on mid-2009 population estimates from the Office for National Statistics.
