Date post: | 13-Dec-2015 |
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Easy Choices Evaluation
Objectives:
Get to know each other and exchange information about TANL/Easy Choices
Discuss results of the sales data analysis
Discuss results of the surveys
Brainstorm ideas to improve and “keep it fresh”
Image:www.airportlimo.com
Sales Data
Timeframe: 6 menu cycles Before 1Before 2Start (Easy Choices launch 3/21)After 1After 2After 3
Before 1 Before 2 Start After 1 After 2 After 330
32
34
36
38
40
42
44
Percentage of entrée items with apple logo
*After 3 includes the 4th of July which was a Thursday, this led to a decline in sales of turkey with stuffing, a 1-apple item
Before 1 Before 2 Start After 1 After 2 After 3 0
10
20
30
40
50
60
Percentage of wok items with apple logo
Before 1 Before 2 Start After 1 After 2 After 3 72
74
76
78
80
82
84
Percentage of grill items with apple logo
before 1 before 2 start after 1 after 2 after 30
10
20
30
40
50
60
70
80
Percentage of starch items with apple logo
before 1 before 2 start after 1 after 2 after 365
70
75
80
85
90
95
Percentage of vegetable items with apple logo
vegetables any apples, including 3rd vegetable
before 1 before 2 start after 1 after 2 after 390919293949596979899
Percentage of vegetable items with apple logo, including 3rd vegetable
before 1 before 2 start after 1 after 2 after 33800
4000
4200
4400
4600
4800
5000
5200
Total vegetable sales
before 1 before 2 start after 1 after 2 after 302468
1012141618
Sales of dessert, candy, and ice cream (% of total customers)
Paper Survey
Picture: Deborah Keane
What brings you to the DHMC cafeteria?
I am an Employee 252Visitor 21Patient 13Other 6
Have you noticed the Easy Choices labeling?
Yes = 68.8%No = 30.8%
Yes: Employee: 70.2 %Visitors: 57.1 %patients: 76.9 %other: 33.3 %
The Easy Choices labeling has influenced my food choice today.
strongly agree
agree disagree strongly disagree
N/A0
5
10
15
20
25
30
35
Strongly agree + agree: 43.15% Strongly disagree + disagree: 41.1%
The Easy Choices labeling has influenced my food choice in the last few weeks.
strongly agree
agree disagree strongly disagree
N/A0
5
10
15
20
25
30
35
Strongly agree + agree: 43.8% Strongly disagree + disagree: 33.6%
The Easy Choices labeling will influence my food choice in the future.
strongly agree
agree disagree strongly disagree
N/A0
10
20
30
40
50
60
Strongly agree + agree: 65% Strongly disagree + disagree: 19.5%
Choosing healthy food when eating out is important to me.
strongly agree
agree disagree strongly disagree
N/A0
10
20
30
40
50
60
Strongly agree + agree: 84.3% Strongly disagree + disagree: 6.9%
Survey Monkey results• 9 surveys through LWWW• 5 of them had noticed the labeling, 4 had not• 3 of them never go to the cafeteria,
5 go 3 times/week or less• Half of them or less were influenced today or in
the last few weeks.• But 75 % say that it will influence them in the
future.• 5 of them agree that the labeling is easy to
understand (rest N/A).
Comments
• People noticed poster but not labeling in the cafeteria• People did not know about the program at all• Information on the web site• Information for employees who don’t have access to the
intranet
• Survey itself made people more aware• Some people were confused about the criteria/why
certain foods would get apples while other that seemed healthier did not
Where do we go from here?
InformationMarketingEducation
Thank you and keep “appelizing”!