Easy Pad

‘To be the unrivaled work-life balance enabler’

VISION

2012: Year of Easy Pad

“Our mission is to be a leading innovator In enhancing consumer lives through technology. Our Products will revolutionize the world by empowering working women. This is achieved by creating a communication hub that is easily accessible, time saving and user friendly”

MISSION

Apple has best-known hardware products which includes

Macintosh computers, the iPod, and the iphone. Apple

software includes the Mac OS X operating system, the

iTunes media browser, the ilife suite of multimedia and creativity software, the iwork suite of productivity software

and many more.

introduction

So now after eight years of rumour and speculation about a

tablet device from Apple has come to an end, and the most anticipated device is unveiled

with the name iPad.The announcement was made by

Apple chief executive Steve Jobs at an event in San Francisco. So this the first new product in any category where people have the great option of having a hundred thousand application integrated in

it

Contd…..

CEO Apple : Steve Jobs

Easy Pad

What is bought • Novelty: unique software's: “Helping hand”• Standard functions: music, photos, Bluetooth, GPS, Wi

Fi• Image status

Where Online, Retailers and Distributors (Corner or Flagship store)

When When a life of a woman changes:• A mother• Stressful life

How? Credit cards, cash and gift vouchers

Who? Target group (high income):Working moms, White collars, Working singles

Why? (Benefits) Eco-friendlySmall – portable, thinUser-friendlyAccess to easy life, entertainment and knowledge

Micro Segmenting

The architecture can be grouped into 3 headings:

The A4 processor iPhone OS(OS X) System requirements

The A4 processor It is a 32bit-ARM based system-

on-chip designed by Apple It is first used in iPad It was first announced on jan

27,2010, during Apple’s “Latest creation” event

It runs at 1GHz and contains a Cortex-A8 CPU core with a powerVR SGX graphics processor

Architecture

It was custom designed by Apple engineers to be extremely powerfull and efficient

The performance is like anything we vie ever seen on a touch based device

It makes iPad fantastic for everythingfrom productivity apps to games

The A4 chip is so power efficient that it helps iPad get up to 10 hours of battery life on a single charge

Size and weight

Height:9.56 inches(242.8mm)

Width:7.47 inches(189.7mm)

Depth:0.5 inch(13.4mm)

Weight:1.5 pounds (0.68 kg) Wi-Fi model;

1.6 pounds (0.73 kg) Wi-Fi + 3G model

Display 9.7-inch (diagonal) LED-backlit

glossy widescreen Multi-Touch display with IPS technology

1024-by-768-pixel resolution at 132 pixels per inch (ppi)

Fingerprint-resistant oleophobic coating

Support for display of multiple languages and characters simultaneously

Technical specifications

Portable - smaller than a laptop, with connectivity options that are similar.

Can use any existing iPhone apps Uses a 1Ghz new Apple chip 10 hours of battery life (very

good versus a laptop) Has 3G, and will be unlocked At&t will provide unlimited US

data for $30 and it will be prepaid

Already runs iPhone apps Will run iWork

Advantages

No multitasking Awkward Design No Adobe Flash No USB Memory business module Touch keyboard Apple store application No camera No removable battery No HDMI output No wide screen No GPS Its is large and slow

Reason for failure

Market penetration

Product development

Market extension

DIVERSIFICATION

Ansoff matrix

Existing New

Existing

New

PRODUCTS

MARRKETS

Product/Services market segment

Volume of sales Market share (n+1)

OBJECTIVES

To provide BEST quality, innovative and eco-friendly product in the facilitation market in Germany at affordable price within 1 year

To ensure that every 3rd working mom in Germany have Easypad within 1 year

To achieve 2 million sales of Easypad in Germany within 1

year

To achieve 100% of the facilitation market share in Germany within 1st year

STRATEGY - Focus at R&D department (employment of new talents and financing)

- Promotion (special events at offices e.g embassy)

- Distribution channels and direct sales

- Strong advertising campaign in the beginning

PLANNING&DISTRIBU-TION

- Supplier selection (Code of conduct: no child labour, 100% recyable materials used)

- Social media advertising

- Internet BUZZ- Special offers

on womens day and valentine day

- Easypad corners at Nokia stores

- Flagship shops for Easypad

- Increasing brand awareness

ADVERTI-SING

- Development of the product (marketing research)

- Market research

(questionnaires)

- Online sales - Discount policy to distributors

Strategic

position

New entrantsmedium

Competitive rivalry

low

Threat of Substitutes

high

Bargaining power of buyers

low

Bargaining power of suppliers

high

Porters five forces

Faster, Lighter, Thinner Cameras and Gyro iOS 4.3 Operating system 3G on Verizon & AT&T 10 hour battery life

Re-defining of the product

Retail Price € 999

Selling Price € 899 (10% profit margins for the distributors)

COP € 200 (20%)

R & D € 200 (20%)

Marketing Expenses € 300 (30%)

Profit margin for the company € 200

Budgeting Plan

Thankyou