eat out eat well

Adam French

eat out eat well

• Scheme developed to recognise caterers that offer healthier

menu options

• It has three levels – bronze, silver and gold

• It is symbolised by the logo below

• Validated/evaluated nutritionally by Surrey University

• Aligned with Healthy Lives, Healthy People and Change 4 Life

eat out eat well

• Scheme designed to be easy to implement and manage

• Supports healthier eating when eating out

• Supports local businesses – reward and recognition

• Recognises food hygiene

• Being adopted by all Northants Local Authorities

• Will be tailored to local needs in East Northants - diabetes

Surrey University Evaluation

• Found eat out eat well influences food choice to improve

incidence of obesity in Surrey

• Primary business motivation – perceived commercial benefit

• Businesses like:– that the award is free

– the promotional materials provided

– the positive impact on image and reputation

– healthier menu options do not need to cost more

• Consumers like:– increased choice

– increased trust in businesses with the award

– potential to contribute to a healthier lifestyle

Surrey University Evaluation

• Perceived strengths:– practicality and flexibility of the scheme

– no charge

– guidance and support given by assessors

– ‘health by stealth’

• Challenges:– varying levels of interest in award

– lack of consumer awareness

– perceived incompatibility of award with commercial targets

What are our issues?

• We have an issue with obesity in the District

• Also problems with CHD and diabetes

• Difficulty in getting healthy eating message across

• How to effect change?

Roll out

• Inclusion of diabetes element to eat out eat well

• Transition of Heartbeat to eat out eat well

• Publicity and marketing

• Promotion of the scheme throughout the District

• Pilot project - campaign to target uptake in Raunds– no current takeaway or restaurant with Heartbeat

– 36 caterers (including 5 restaurants, 8 takeaways, 7 mobile caterers, 3

pubs with food, 4 residential homes)

How can you help?