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PowerPoint Presentation by Charlie CookThe niversity o! "est Alaba#a
BusinessBusiness
EssentialsEssentialsRonald J. EbertRonald J. EbertRicky W. GriffinRicky W. Griffin
The Contemporary Business WorldThe Contemporary Business World11
6e
TH$ .%. &%I'$%% $'(I)*'+$'T
1
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$ A ) ' I ' - * & $ C T I ( $ %
After reading this chapter, you should be able to:After reading this chapter, you should be able to:
1.1. efine the nature of !.". business and identify itsefine the nature of !.". business and identify its
#ain goals and functions.#ain goals and functions.
$.$. escribe the e%ternal en&iron#ents of business andescribe the e%ternal en&iron#ents of business and
discuss ho' these en&iron#ents affect the success ordiscuss ho' these en&iron#ents affect the success orfailure of any organi(ation.failure of any organi(ation.
).). escribe the different types of global econo#icescribe the different types of global econo#ic
syste#s according to the #eans by 'hich they controlsyste#s according to the #eans by 'hich they control
the factors of production.the factors of production.*.*. "ho' ho' #arkets, de#and, and supply affect"ho' ho' #arkets, de#and, and supply affect
resource distribution in the !nited "tates.resource distribution in the !nited "tates.
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$ A ) ' I ' - * & $ C T I ( $ % /contd1
After reading this chapter, you should be able to:After reading this chapter, you should be able to:
+.+. dentify the ele#ents of pri&ate enterprise and e%plaindentify the ele#ents of pri&ate enterprise and e%plain
the &arious degrees of co#petition in the !.".the &arious degrees of co#petition in the !.".
econo#ic syste#.econo#ic syste#.
-.-. E%plain the i#portance of the econo#ic en&iron#entE%plain the i#portance of the econo#ic en&iron#entto business and identify the factors used to e&aluateto business and identify the factors used to e&aluate
the perfor#ance of an econo#ic syste#.the perfor#ance of an econo#ic syste#.
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"hat in It !or +e"hat in It !or +e
By understanding these econo#ic forces andBy understanding these econo#ic forces and
ho' they interact, youll be better able to:ho' they interact, youll be better able to:
1.1. Appreciate ho' #anagers #ust contend 'ith theAppreciate ho' #anagers #ust contend 'ith the
challenges and opportunities resulting fro#challenges and opportunities resulting fro#
econo#ic forces fro# the standpoint of an e#ployeeecono#ic forces fro# the standpoint of an e#ployeeand a #anager or business o'nerand a #anager or business o'ner
$.$. !nderstand 'hy prices fluctuate fro# the!nderstand 'hy prices fluctuate fro# the
perspecti&e of a consu#erperspecti&e of a consu#er
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&asic &3siness Conce4ts&asic &3siness Conce4ts
BusinessBusiness
An organi(ation that pro&ides goods or ser&ices that are then sold toAn organi(ation that pro&ides goods or ser&ices that are then sold toearn profits.earn profits.
/rofits/rofits
0he difference bet'een a businesss re&enues and its e%penses. 0he0he difference bet'een a businesss re&enues and its e%penses. 0he
re'ards o'ners get for risking their #oney and ti#e.re'ards o'ners get for risking their #oney and ti#e.
onsu#er hoice and e#andonsu#er hoice and e#and
0he freedo# of consu#ers to choose ho' to satisfy their 'ants and0he freedo# of consu#ers to choose ho' to satisfy their 'ants and
needs.needs.
0he freedo# of business o'ners to decide ho' to #eet those 'ants0he freedo# of business o'ners to decide ho' to #eet those 'ants
and needs.and needs.
2pportunity and Enterprise2pportunity and Enterprise
"uccess in business re3uires spotting a pro#ising opportunity and"uccess in business re3uires spotting a pro#ising opportunity and
then de&eloping a good plan for capitali(ing on it.then de&eloping a good plan for capitali(ing on it.
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&asic &3siness Conce4ts /contd1&asic &3siness Conce4ts /contd1
0he Benefits of Business0he Benefits of Business
/ro&ision of goods and ser&ices/ro&ision of goods and ser&ices
E#ploy#ent of 'orkersE#ploy#ent of 'orkers
nno&ation and opportunitiesnno&ation and opportunities
ncreased 3uality of life and standard of li&ingncreased 3uality of life and standard of li&ing
Enhance personal inco#es of o'ners andEnhance personal inco#es of o'ners and
stockholdersstockholders
0a% pay#ents support go&ern#ent0a% pay#ents support go&ern#ent
"upport for charities and co##unity leadership"upport for charities and co##unity leadership
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The $5ternal $nviron#ents o! &3sinessThe $5ternal $nviron#ents o! &3siness
E%ternal En&iron#entE%ternal En&iron#ent
E&erything outside an organi(ations boundaries thatE&erything outside an organi(ations boundaries that
#ight affect it#ight affect it
the do#estic business en&iron#entthe do#estic business en&iron#ent
the global business en&iron#entthe global business en&iron#ent the technological en&iron#entthe technological en&iron#ent
the political4legal en&iron#entthe political4legal en&iron#ent
the sociocultural en&iron#entthe sociocultural en&iron#ent
the econo#ic en&iron#entthe econo#ic en&iron#ent
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The $5ternal $nviron#ent /contd1The $5ternal $nviron#ent /contd1
o#estic Business En&iron#ento#estic Business En&iron#ent
0he en&iron#ent in 'hich a fir# conducts its0he en&iron#ent in 'hich a fir# conducts its
operations and deri&es its re&enues by:operations and deri&es its re&enues by:
"eeking to be close to its custo#ers"eeking to be close to its custo#ers
Establishing strong relationships 'ith its suppliersEstablishing strong relationships 'ith its suppliers
istinguishing itself fro# its co#petitorsistinguishing itself fro# its co#petitors
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The $5ternal $nviron#ent /contd1The $5ternal $nviron#ent /contd1
Global Business En&iron#entGlobal Business En&iron#ent
0he international forces that affect a business:0he international forces that affect a business:
nternational trade agree#entsnternational trade agree#ents
nternational econo#ic conditionsnternational econo#ic conditions
/olitical unrest/olitical unrest
nternational #arket opportunitiesnternational #arket opportunities
"uppliers"uppliers
ulturesultures o#petitorso#petitors
urrency &aluesurrency &alues
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The $5ternal $nviron#ent /contd1The $5ternal $nviron#ent /contd1
0echnological En&iron#ent0echnological En&iron#ent
All the 'ays by 'hich fir#s createAll the 'ays by 'hich fir#s create
&alue for their constituents:&alue for their constituents:
5u#an kno'ledge5u#an kno'ledge
Work #ethodsWork #ethods
/hysical e3uip#ent/hysical e3uip#ent
Electronics and teleco##unicationsElectronics and teleco##unications
6arious business acti&ity processing6arious business acti&ity processing
syste#ssyste#s
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The $5ternal $nviron#ent /contd1The $5ternal $nviron#ent /contd1
/olitical47egal En&iron#ent/olitical47egal En&iron#ent
0he regulatory relationship bet'een business and0he regulatory relationship bet'een business and
the go&ern#ent 8legal syste#9 and its agencies thatthe go&ern#ent 8legal syste#9 and its agencies that
define 'hat organi(ations can and cant do:define 'hat organi(ations can and cant do:
/roduct identification la's/roduct identification la's
7ocal (oning re3uire#ents7ocal (oning re3uire#ents
Ad&ertising practicesAd&ertising practices
"afety and health considerations"afety and health considerations
Acceptable standards of business conductAcceptable standards of business conduct /ro4 or anti4business senti#ent in go&ern#ent and/ro4 or anti4business senti#ent in go&ern#ent and
political stability are also i#portant considerations,political stability are also i#portant considerations,
especially for international fir#s.especially for international fir#s.
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The $5ternal $nviron#ent /contd1The $5ternal $nviron#ent /contd1
"ociocultural En&iron#ent"ociocultural En&iron#ent
0he custo#s, #ores, &alues, and de#ographic0he custo#s, #ores, &alues, and de#ographic
characteristics of the society in 'hich ancharacteristics of the society in 'hich an
organi(ation functionsorgani(ation functions
"ociocultural processes deter#ine the goods and"ociocultural processes deter#ine the goods andser&ices and standards of business conduct aser&ices and standards of business conduct a
society is likely to acceptsociety is likely to accept
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The $5ternal $nviron#ent /contd1The $5ternal $nviron#ent /contd1
Econo#ic En&iron#entEcono#ic En&iron#ent
0he rele&ant conditions that e%ist in the econo#ic0he rele&ant conditions that e%ist in the econo#ic
syste# in 'hich a co#pany operatessyste# in 'hich a co#pany operates
E%a#ple:E%a#ple:
f an econo#y is doing 'ell enough that #ost people ha&ef an econo#y is doing 'ell enough that #ost people ha&e
obs, a gro'ing co#pany #ay find it necessary to pay higherobs, a gro'ing co#pany #ay find it necessary to pay higher
'ages and offer #ore benefits in order to attract 'orkers'ages and offer #ore benefits in order to attract 'orkers
fro# other co#panies.fro# other co#panies.
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$cono#ic %yste#s$cono#ic %yste#s
Econo#ic "yste#Econo#ic "yste#
A nations syste# for allocating its resources a#ongA nations syste# for allocating its resources a#ong
its citi(ens, both indi&iduals and organi(ationsits citi(ens, both indi&iduals and organi(ations
;actors of /roduction;actors of /roduction
7abor7abor
apitalapital
EntrepreneursEntrepreneurs
/hysical resources/hysical resources nfor#ation resourcesnfor#ation resources
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Ty4es o! $cono#ic %yste#sTy4es o! $cono#ic %yste#s
/lanned Econo#y/lanned Econo#yA centrali(ed go&ern#ent controls all or #ost factorsA centrali(ed go&ern#ent controls all or #ost factors
of production and #akes all or #ost production andof production and #akes all or #ost production and
allocation decisions for the econo#y.allocation decisions for the econo#y.
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Planned $cono#iesPlanned $cono#ies
o##unis#o##unis#
A syste# =arl
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+arket $cono#ies+arket $cono#ies
apitalis#apitalis# 0he go&ern#ent supports pri&ate o'nership and0he go&ern#ent supports pri&ate o'nership and
encourages entrepreneurship.encourages entrepreneurship.
ndi&iduals choose 'here to 'ork, 'hat to buy, andndi&iduals choose 'here to 'ork, 'hat to buy, andho' #uch to pay.ho' #uch to pay.
/roducers choose 'ho to hire, 'hat to produce, and/roducers choose 'ho to hire, 'hat to produce, andho' #uch to charge.ho' #uch to charge.
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The $cono#ics o! +arket %yste#sThe $cono#ics o! +arket %yste#s
e#ande#and
0he 'illingness and ability of buyers to purchase a product 8a0he 'illingness and ability of buyers to purchase a product 8a
good or a ser&ice9.good or a ser&ice9.
"upply"upply
0he 'illingness and ability of producers to offer a good or0he 'illingness and ability of producers to offer a good orser&ice for sale.ser&ice for sale.
0he 7a's of e#and and "upply0he 7a's of e#and and "upply
e#and8e#and8Buyers 'ill purchase 8de#and9 #ore of a product asBuyers 'ill purchase 8de#and9 #ore of a product as
its price drops and less of a product as its price increases.its price drops and less of a product as its price increases. %344ly8%344ly8/roducers 'ill offer 8supply9 #ore of a product for sale/roducers 'ill offer 8supply9 #ore of a product for sale
as its price rises and less of a product as its price drops.as its price rises and less of a product as its price drops.
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e#and and %344lye#and and %344ly
e#and and "upply "chedulee#and and "upply "chedule
0he relationships a#ong different le&els of de#and0he relationships a#ong different le&els of de#and
and supply at different price le&els as obtained fro#and supply at different price le&els as obtained fro#
#arketing research, historical data, and other#arketing research, historical data, and other
studies of the #arket.studies of the #arket.
e#and c3rve8e#and c3rve8 55o' #uch product 'ill be de#andedo' #uch product 'ill be de#anded
8bought9 at different prices.8bought9 at different prices.
%344ly c3rve8%344ly c3rve8 5o' #uch product 'ill be supplied 8offered5o' #uch product 'ill be supplied 8offered
for sale9 at different prices.for sale9 at different prices.
+arket 4rice+arket 4rice8e3uilibriu# price9: 0he price at 'hich the8e3uilibriu# price9: 0he price at 'hich the
3uantity of goods de#anded and the 3uantity of goods3uantity of goods de#anded and the 3uantity of goods
supplied are e3ual.supplied are e3ual.
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%3r4l3ses and %hortages%3r4l3ses and %hortages
"urplus"urplus
A situation in 'hich the 3uantity supplied e%ceedsA situation in 'hich the 3uantity supplied e%ceeds
the 3uantity de#andedthe 3uantity de#anded
auses lossesauses losses
"hortage"hortageA situation in 'hich the 3uantity de#anded 'ill beA situation in 'hich the 3uantity de#anded 'ill be
greater than the 3uantity suppliedgreater than the 3uantity supplied
auses lost profitsauses lost profits
n&ites increased co#petitionn&ites increased co#petition
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Private $nter4rise in a +arket $cono#yPrivate $nter4rise in a +arket $cono#y
/ri&ate Enterprise "yste#/ri&ate Enterprise "yste#Allo's indi&iduals to pursue their o'n interests 'ithAllo's indi&iduals to pursue their o'n interests 'ith
#ini#al go&ern#ent restriction.#ini#al go&ern#ent restriction.
Ele#ents of a /ri&ate Enterprise "yste#Ele#ents of a /ri&ate Enterprise "yste#
/ri&ate property rights/ri&ate property rights ;reedo# of choice;reedo# of choice
/rofits/rofits
o#petitiono#petition
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egrees o! Co#4etitionegrees o! Co#4etition
/erfect o#petition/erfect o#petition
/rices are deter#ined by supply and de#and/rices are deter#ined by supply and de#and
because no single fir# is po'erful enough tobecause no single fir# is po'erful enough to
influence the price of its product.influence the price of its product.All fir#s in an industry are s#all.All fir#s in an industry are s#all.
0he nu#ber of fir#s in the industry is large.0he nu#ber of fir#s in the industry is large.
/rinciples of perfect co#petition:/rinciples of perfect co#petition: Buyers &ie' all products as identical.Buyers &ie' all products as identical.
Buyers and sellers kno' the prices that others are payingBuyers and sellers kno' the prices that others are paying
and recei&ing in the #arketplace.and recei&ing in the #arketplace.
t is easy for fir#s to enter or lea&e the #arket.t is easy for fir#s to enter or lea&e the #arket.
/rices are set e%clusi&ely by supply and de#and and/rices are set e%clusi&ely by supply and de#and and
accepted by both sellers and buyers.accepted by both sellers and buyers.
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egrees o! Co#4etition /contd1egrees o! Co#4etition /contd1
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egrees o! Co#4etition /contd1egrees o! Co#4etition /contd1
2ligopoly2ligopoly
An industry 'ith only a fe' large sellersAn industry 'ith only a fe' large sellers
Entry by ne' co#petitors is hard because largeEntry by ne' co#petitors is hard because large
capital in&est#ent is needed.capital in&est#ent is needed.
0he actions of one fir# can significantly affect the0he actions of one fir# can significantly affect thesales of e&ery other fir# in the industry.sales of e&ery other fir# in the industry.
0he prices of co#parable products are usually0he prices of co#parable products are usually
si#ilar.si#ilar.
As the trend to'ard globali(ation continues, #ostAs the trend to'ard globali(ation continues, #ost
e%perts belie&e that oligopolies 'ill beco#ee%perts belie&e that oligopolies 'ill beco#e
increasingly pre&alent.increasingly pre&alent.
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egrees o! Co#4etition /contd1egrees o! Co#4etition /contd1
its only constraint is a decrease in consu#er
de#and due to increased prices.de#and due to increased prices.
'at3ral #ono4olies8'at3ral #ono4olies8ndustries in 'hich one fir#ndustries in 'hich one fir#
can #ost efficiently supply all needed goods orcan #ost efficiently supply all needed goods or
ser&ices> typically allo'ed and regulated byser&ices> typically allo'ed and regulated by
legislated acts and go&ern#ental agencies.legislated acts and go&ern#ental agencies.
E%a#ple: Electric co#panyE%a#ple: Electric co#pany
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$cono#ic Indicators$cono#ic Indicators
Econo#ic ndicatorsEcono#ic ndicators
"tatistics that sho' 'hether an econo#ic syste# is"tatistics that sho' 'hether an econo#ic syste# is
strengthening, 'eakening, or re#aining stablestrengthening, 'eakening, or re#aining stable
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$cono#ic -rowth, Aggregate *3t43t,$cono#ic -rowth, Aggregate *3t43t,
and %tandard o! ivingand %tandard o! iving
Business ycleBusiness ycle 0he pattern of short4ter# ups and do'ns 8or, better,0he pattern of short4ter# ups and do'ns 8or, better,
e%pansions and contractions9 in an econo#y.e%pansions and contractions9 in an econo#y.
Aggregate 2utputAggregate 2utput Gro'th during the business cycle is #easured by theGro'th during the business cycle is #easured by the
total 3uantity of goods and ser&ices produced by antotal 3uantity of goods and ser&ices produced by an
econo#ic syste# during a gi&en period.econo#ic syste# during a gi&en period.
"tandard of 7i&ing"tandard of 7i&ing 0he total 3uantity and 3uality of goods and ser&ices0he total 3uantity and 3uality of goods and ser&ices
that consu#ers can purchase 'ith the currency usedthat consu#ers can purchase 'ith the currency used
in their econo#ic syste#.in their econo#ic syste#.
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$cono#ic Indicators$cono#ic Indicators
Gross o#estic /roduct 8G/9Gross o#estic /roduct 8G/9An aggregate output #easure of the total &alue of allAn aggregate output #easure of the total &alue of all
goods and ser&ices produced 'ithin a gi&en periodgoods and ser&ices produced 'ithin a gi&en period
by a national econo#y through do#estic factors ofby a national econo#y through do#estic factors of
production.production.
Gross ?ational /roduct 8G?/9Gross ?ational /roduct 8G?/9 0he total &alue of all goods and ser&ices produced0he total &alue of all goods and ser&ices produced
by a national econo#y 'ithin a gi&en periodby a national econo#y 'ithin a gi&en period
regardless of 'here the factors of production areregardless of 'here the factors of production are
located.located.
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$cono#ic Indicators /contd1$cono#ic Indicators /contd1
Real Gro'th RateReal Gro'th Rate 0he gro'th rate of G/ adusted for inflation and0he gro'th rate of G/ adusted for inflation and
changes in the &alue of the countrys currencychanges in the &alue of the countrys currency
Real G/Real G/
G/ that has been adusted to account for changesG/ that has been adusted to account for changesin currency &alues and price changes.in currency &alues and price changes.
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$cono#ic Indicators /contd1$cono#ic Indicators /contd1
?o#inal G/?o#inal G/ G/ #easured in current dollars or 'ith allG/ #easured in current dollars or 'ith all
co#ponents &alued at current prices.co#ponents &alued at current prices.
G/ per apitaG/ per apita
A reflection of the standard of li&ing: G/ per capitaA reflection of the standard of li&ing: G/ per capita#eans G/ per person.#eans G/ per person.
t is a better #easure than G/ itself of thet is a better #easure than G/ itself of the
econo#ic 'ell4being of the a&erage person.econo#ic 'ell4being of the a&erage person.
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-rowth in the $cono#ic %yste# /contd1-rowth in the $cono#ic %yste# /contd1
/urchasing /o'er /arity/urchasing /o'er /arity 0he principle that e%change rates are set so that the0he principle that e%change rates are set so that the
prices of si#ilar products in different countries areprices of si#ilar products in different countries are
about the sa#e.about the sa#e.
ndicates 'hat people can buy 'ith the financialndicates 'hat people can buy 'ith the financial
resources allocated to the# by their respecti&eresources allocated to the# by their respecti&e
econo#ic syste#s.econo#ic syste#s.
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-rowth in the $cono#ic %yste# /contd1-rowth in the $cono#ic %yste# /contd1
/roducti&ity/roducti&ity
A #easure of econo#ic gro'th that co#pares ho'A #easure of econo#ic gro'th that co#pares ho'
#uch a syste# produces 'ith the resources needed#uch a syste# produces 'ith the resources needed
to produce it.to produce it.
f #ore product is produced 'ith fe'er factors of production,f #ore product is produced 'ith fe'er factors of production,
the price of the product decreases.the price of the product decreases.
"tandard of li&ing i#pro&es through increases in"tandard of li&ing i#pro&es through increases in
producti&ity.producti&ity.
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-rowth in the $cono#ic %yste# /contd1-rowth in the $cono#ic %yste# /contd1
Balance of 0radeBalance of 0rade
0he econo#ic &alue of all the products a country0he econo#ic &alue of all the products a country
e%ports #inus the econo#ic &alue of its i#portede%ports #inus the econo#ic &alue of its i#ported
products.products.
Positive balance o! trade8Positive balance o! trade8 WWhen a countryhen a countrye%ports #ore than it i#ports.e%ports #ore than it i#ports.
'egative balance o! trade8'egative balance o! trade8 WWhen a countryhen a country
i#ports #ore than it e%ports.i#ports #ore than it e%ports.
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-rowth in the $cono#ic %yste# /contd1-rowth in the $cono#ic %yste# /contd1
?ational ebt?ational ebt
0he a#ount of #oney that the go&ern#ent o'es its0he a#ount of #oney that the go&ern#ent o'es its
creditors.creditors.
;inanced by borro'ing in the for# of;inanced by borro'ing in the for# of bondsbonds.
Go&ern#ent co#petition 'ith potential borro'ers forGo&ern#ent co#petition 'ith potential borro'ers fora&ailable loan #oney reduces pri&ate borro'ing fora&ailable loan #oney reduces pri&ate borro'ing for
in&est#ent that 'ould increase producti&ity.in&est#ent that 'ould increase producti&ity.
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-rowth in the $cono#ic %yste# /contd1-rowth in the $cono#ic %yste# /contd1
"tability"tabilityA condition in 'hich the a#ount of #oney a&ailableA condition in 'hich the a#ount of #oney a&ailable
in an econo#ic syste# and the 3uantity of goodsin an econo#ic syste# and the 3uantity of goods
and ser&ices produced in it are gro'ing at about theand ser&ices produced in it are gro'ing at about the
sa#e rate.sa#e rate.
nflationnflation nflation occurs 'hen the a#ount of #oney inectednflation occurs 'hen the a#ount of #oney inected
into an econo#y e%ceeds the increase in actualinto an econo#y e%ceeds the increase in actual
output, resulting in price increases e%ceedingoutput, resulting in price increases e%ceeding
purchasing po'er increases.purchasing po'er increases.
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-rowth in the $cono#ic %yste# /contd1-rowth in the $cono#ic %yste# /contd1
!ne#ploy#ent!ne#ploy#ent
0he le&el of oblessness a#ong people acti&ely0he le&el of oblessness a#ong people acti&ely
seeking 'ork in an econo#ic syste#seeking 'ork in an econo#ic syste#
yclical !ne#ploy#entyclical !ne#ploy#ent
Businesses continuing to eli#inate obs during aBusinesses continuing to eli#inate obs during a
business cycle do'nturn cause #ore reducedbusiness cycle do'nturn cause #ore reduced
re&enues and further ob losses.re&enues and further ob losses.
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-rowth in the $cono#ic %yste# /contd1-rowth in the $cono#ic %yste# /contd1
RecessionRecessionA period during 'hich aggregate output, asA period during 'hich aggregate output, as
#easured by real G/, declines#easured by real G/, declines
epressionepression
A prolonged and deep recessionA prolonged and deep recession
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+anaging the .%. $cono#y+anaging the .%. $cono#y
;iscal /olicy;iscal /olicy 0he 'ays in 'hich a go&ern#ent collects and0he 'ays in 'hich a go&ern#ent collects and
spends re&enuesspends re&enues
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9 $ : T $ ) + %
aggregate outputaggregate output
balance of tradebalance of tradebusinessbusiness
business cyclebusiness cycle
capitalcapital
capitalis#capitalis#
co##unis#co##unis#
co#petitionco#petition
consu#er price inde%consu#er price inde%
de#andde#and
de#and and supply schedulede#and and supply schedule
de#and cur&ede#and cur&e
depressiondepression
do#estic business en&iron#entdo#estic business en&iron#ent
econo#ic en&iron#entecono#ic en&iron#ent
econo#ic indicatorsecono#ic indicatorsecono#ic syste#econo#ic syste#
entrepreneurentrepreneur
e%ternal en&iron#ente%ternal en&iron#ent
factors of productionfactors of production
fiscal policiesfiscal policies
global business en&iron#entglobal business en&iron#ent
gross do#estic product 8G/9gross do#estic product 8G/9
gross national product 8G?/9gross national product 8G?/9
inflationinflationinfor#ation resourcesinfor#ation resources
labor 8hu#an resources9labor 8hu#an resources9
la' of de#andla' of de#and
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9 $ : T $ ) + % /contd1
la' of supplyla' of supply
#arket#arket#arket econo#y#arket econo#y
#arket price 8e3uilibriu# price9#arket price 8e3uilibriu# price9
#i%ed #arket econo#y#i%ed #arket econo#y
#onetary policies#onetary policies
#onopolistic co#petition#onopolistic co#petition
#onopoly#onopoly
national debtnational debt
natural #onopolynatural #onopoly
no#inal G/no#inal G/
oligopolyoligopoly
perfect co#petitionperfect co#petition
physical resourcesphysical resources
planned econo#yplanned econo#y
political4legal en&iron#entpolitical4legal en&iron#entpri&ate enterprisepri&ate enterprise
pri&ati(ationpri&ati(ation
producti&ityproducti&ity
profitsprofits
purchasing po'er paritypurchasing po'er parity
real G/real G/
recessionrecession
shortageshortage
socialis#socialis#
sociological en&iron#entsociological en&iron#ent
stabilitystability
stabili(ation policystabili(ation policy
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9 $ : T $ ) + % /contd1
standard of li&ingstandard of li&ing
supplysupplysupply cur&esupply cur&e
surplussurplus
technological en&iron#enttechnological en&iron#ent
une#ploy#entune#ploy#ent