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THIS HOLIDAY SEASON WITH THE PERFECT EMAIL AND WEB STRATEGY

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The holiday season between Oct. 31 and Jan. 4 is the climax of the retail calendar. All hands on deck - engines running on all cylinders - full steam ahead!

For some retailers, the holiday season represents as much as 30% of annual sales, with Black Friday, Cyber Monday and Super Saturday bringing in the most traffic, both cyber and foot. 2015 US e-commerce sales in November and December rose more than 13%, according to estimates from the Internet Analytics

company. Additionally, the single biggest year-over-year increase for e-commerce sales was on Dec. 23 when Adobe measured a 56% growth rate.

While we do not have a magic ball to confidently proclaim 2016 a holiday season success for all retailers, the Fresh Relevance digital marketing hub can provide the tools to revolutionize your festive marketing campaigns with dynamic and personalized real-time digital email and website engagement.

Tills are ringing, marketers’ singing, the Holiday season is upon us - and it can’t come soon enough!

Web Tra�c by Sector(100% means unchanged)

340

%

260

%

230

%

150

%

190

%

190

%

180

%

180

%

120

%

120

%

100

% 120

%

Hitech

Black Friday

Cyber Monday

Normal Friday in 2014

Sports/Hobbies

Fashion Beauty Gifts Home &Garden

Holidays/Travel

Overall

170

%

150

%

160

%

160

%

Read on to see if you have all of the boxes ticked on our holiday checklist. Check out a few examples of how you can revolutionize your holiday email and web marketing with Fresh Relevance features and tools. Finally, read one of our case studies to see how 7dayshop.com used our features on Black Friday and Cyber Monday.

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Read “The Perfect Holiday Strategy” eBook

Book a demo of the Fresh Relevance Platform

Get ready to revolutionize your marketing!

Add Email Address Capture Forms

Add Personalized Recommendations

Set up Automated Emails

Include Crowd Sourced Recommendations with Social Proof

Recovery Emails to get back cart abandoners

Use Hourly Deals to keep your customers coming back

Add Exit Intent Popovers to capture any browse abandoners

Create urgency with Countdown Timers

Personalize your Home Page

Align segments between email and Facebook

BLACK FRIDAY AND CYBER MONDAY

BLACK FRIDAY

SALECYBER MONDAY

SALE

YOUR HOLIDAY CHECKLIST REVOLUTIONIZE YOUR MARKETING THIS WINTER

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Create a Holiday Pinterest board to feed onto your website

Send Bulk Emails to segmented lists

Put Daily Offers in an e-commerce advent Calendar

Align Facebook Ads with emails by segmentation

Include Website Personalization

Add Coupons

Send Bulk Emails to segmented lists

Send Recovery Emails to bring back cart abandoners to your website

BOXING DAY SALES

FESTIVE SEASONFill Instagram with shopping inspiration fora website feed

Add Cross Channel Web Banners

Add Coupons with Holiday offers

Add crowd-sourced recommendations of gift ideas with social proof

Send Post Purchase Emails

NEW YEAREngage customers with a Countdown Timer to New Year

Add New Year Coupons

Add Cross Channel New Year Web Banners

Add Recommendations for the New Year

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Banner with Black Friday promotion

Personalized Product Recommendations

Coupon for 15% off instore and online

Instagram Feed

BLACK FRIDAY PROMOTIONAL EMAILS

Buyers are increasingly heading to the web to make purchase decisions before walking through store doors.

Engage your customers with pre and post purchase personalized campaigns to drive urgency and revenue.

BLACK FRIDAY

HOME & GARDEN ELECTRICAL FASHION BEAUTY TOYS & GAMES OFFERS

View in browser

instore and online with discount code: BLACKFRIDAY15

SHOP NOW

15% OFF EVERYTHING

Recommended for you

2 Natural Red Flower Cushions£30.00

LED HD TV, 32” with Freeview and Wi-Fi

£299.99

MORE INFO MORE INFO MORE INFO

View more >

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This email was sent to customer@email.com.

You are receiving this email as you have registered with Smith’s Department Store. If you no longer want to receive emails or have received our email in error, you can unsubscribe here.

Copyright © 2016 Smith’s Department Store. All rights reserved.

Polarised SportsSunglasses, Black/Orange

£34.95

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Banner promoting Black Friday week long promotions

Personalized Product Recommendations

Countdown Timer until Cyber Monday

Instagram Feed

BLACK FRIDAY WEB PERSONALIZATION

Entry Popover coupon and email capture

My Cart (2)My Account

HOME & GARDEN ELECTRICAL FASHION BEAUTY TOYS & GAMES OFFERS

2 Natural Red Flower Cushions£30.00

Polarised SportsSunglasses, Black/Orange

£34.95

LED HD TV, 32” with Freeview and Wi-Fi

£299.99

We think you’ll love...

MORE INFO MORE INFO MORE INFO

♥ My Wishlist

SEARCHSearch...

BLACK FRIDAY WEEK

SHOP NOW

NEW PROMOTIONS EVERY DAY!

CYBER MONDAY STARTS IN 6 DAYS 3 HOURS 29 MINUTES 54 SECONDS

Follow us on Instagram

BLACK FRIDAY

Sign up to our newsletter to be the first to get exclusive offers, plus receive a 15% off discount code for our Black Friday sale!

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WANT 15% OFF?

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Banner with Free Shipping promotion for Cyber Monday

Webcropped Deals

Shopper’s Cart

Countdown Timer to end of daily deal

CYBER MONDAY CART ABANDON EMAILS

Arguably the biggest day in the e-commerce calendar, Cyber Monday is an opportunity to start off the holiday season with

a bang. Use browse and cart abandon emails from Black Friday product research to entice customers to complete purchases.

HOME & GARDEN ELECTRICAL FASHION BEAUTY TOYS & GAMES OFFERS

View in browser

SHOP NOW

This email was sent to customer@email.com.

You are receiving this email as you have registered with Smith’s Department Store. If you no longer want to receive emails or have received our email in error, you can unsubscribe here.

Copyright © 2016 Smith’s Department Store. All rights reserved.

CYBER MONDAY HOURLY DEALSFull Size Noise Cancelling

Headphones, Grey

SHOP NOW

£39.95

NEXT DEAL STARTS IN: 51 MINUTES 24 SECONDS

FORGOT SOMETHING JOHN?Get Free Shipping for Cyber Monday when you order in the next:

1 day 5 hours 34 minutes 18 seconds

RETURN TO CHECKOUT >

Your Cart

Mens Classic Silver Fashion Wrist Watch

1 x £79.99

VIEW AGAIN >

Mens Dark Blue Denim Double Pocket Shirt

1 x £24.99

Total: £104.98

CHECKOUT NOW >

VIEW AGAIN >

ONLY £19.99!

Was £39.95

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Hourly Banner Rotation

Personalized Product Recommendations with social proof

Countdown Timer until the next deal

“Join our VIP club” promotional offer

CYBER MONDAY WEB PERSONALIZATION

Exit Popover coupon for free shipping on Cyber Monday

My Cart (2)My Account

HOME & GARDEN ELECTRICAL FASHION BEAUTY TOYS & GAMES OFFERS

Full sized Standard Colour Football

£4.99

Mens Dark Grey Double Pocket Shirt

£39.95

Windows Pro Tablet - 16GB

£179.99

Handpicked Just For You

MORE INFO MORE INFO MORE INFO

♥ My Wishlist

SEARCHSearch...

CYBER MONDAY HOURLY DEALS

Full Size Noise Cancelling Headphones, Grey

SHOP NOW

NEXT DEAL STARTS IN: 32 MINUTES 51 SECONDS

ONLY £19.99!

Was £39.95

Join our

VIP CLUBand get 12 days

of VIP deals

SIGN UP NOW

84 bought today 26 bought today 7 bought today

BEFORE YOU GO...

Sign up to our newsletter to be the first to find out about all our latest deals and exclusive offers, plus receive

a coupon code for Free Shipping on all orders!

SUBSCRIBE

GET FREE SHIPPINGTHIS CYBER MONDAY

x

8

Personalized Banner with name and VIP 12 days of deals promotion

Countdown Timer to the end of the day’s deals

SmartBlocks with the day’s deals

Product Recommendation based on what the customer has already browsed

12 DAYS OF VIP DAILY DEALS EMAILS

Continue the holiday season push past Black Friday and Cyber Monday with promotions leading up to Christmas Day and beyond. Create personalized retail experiences in your emails and websites using real-time Fresh Relevance tools.

BLACK FRIDAY

HOME & GARDEN ELECTRICAL FASHION BEAUTY TOYS & GAMES OFFERS

View in browser

instore and online with discount code: BLACKFRIDAY15

SHOP NOW

15% OFF EVERYTHING

Your Recently Browsed Products

2 Natural Red Flower Cushions£30.00

LED HD TV, 32” with Freeview and Wi-Fi

£299.99

MORE INFO MORE INFO MORE INFO

View more >

This email was sent to customer@email.com.

You are receiving this email as you have registered with Smith’s Department Store. If you no longer want to receive emails or have received our email in error, you can unsubscribe here.

Copyright © 2016 Smith’s Department Store. All rights reserved.

Polarised SportsSunglasses, Black/Orange

£34.95

JohnExclusive VIP only 12 Days of Deals

Today’s deals end in: 7h : 34m : 52s

Was £299.99

Now £129.99

Was £34.99

Now £11.99

Was £349.99

Now £219.99

Was £34.99

Now £9.99

Was £16.99

Now £3.99

Was £12.99

Now £4.50

Sunburst Acoustic Guitar Decorative Rose Glassware x4 Laptop C5-23-56, Black

Network Switch Wireless Computer Mouse Faces Pink Lipstick

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Personalized Banner with email address capture

Countdown Timer until the next deal

12 DAYS OF DEALS WEB PERSONALIZATION

Facebook Ads using Segment Builder

Twitter

Personalized Product Recommendations with social proof

My Cart (4)My Account

HOME & GARDEN ELECTRICAL FASHION BEAUTY TOYS & GAMES OFFERS

2 Natural Red Flower Cushions£30.00

Polarised SportsSunglasses, Black/Orange

£34.95

LED HD TV, 32” with Freeview and Wi-Fi

£299.99

Other Customers Love...

MORE INFO MORE INFO MORE INFO

♥ My Wishlist

SEARCHSearch...

Follow us on Twitter

Smith’s Department Store @smithsDS • Aug 15Enter our competition to win a £250 voucher to spend in our store! #Contest http:/www.smithsdepartmentstore.-co.uk/competition

Smith’s Department Store @smithsDS • Aug 14Time to give you kitchen an update? Check out these fantastic product ideas http:/www.smithsdepartmentstore.-co.uk/homeandgarden/kitchen

Smith’s Department Store @smithsDS • Aug 12We hope you have a wonderful week-end!!! #FridayFeeling

BLACK FRIDAY

instore and online with discount code: BLACKFRIDAY15

SHOP NOW

15% OFF EVERYTHINGJohn

Exclusive VIP 12 Days of Deals are here!Sign up now to get daily deal reminders for your favourite products!

SUBSCRIBEEmail address...

BLACK FRIDAY

instore and online with discount code: BLACKFRIDAY15

SHOP NOW

15% OFF EVERYTHINGExclusive

VIP ONLY 12 Days of Deals

12 days of deals

Want to save loads of money this Christmas?

Sign up to our 12 Days of Deals promotion now and receive fantastic VIP prices on some of our most popular products - straight to your inbox each day!

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SmartBlocks SmartBlocks are what Fresh Relevance calls the blocks of real-time, personalized content that you design to engage customers to build their journey.

CouponsWe issue coupons to active users in real-time, either by issuing a unique Coupon to each visitor, or identical bulk coupons to everyone.

Product RecommendationsAutomatically recommend and display top sellers, trending products, or products appealing to the current shopper on web pages and emails.

Countdown TimersIncrease urgency, boost engagement and encourage sales. Choose between Countdown Timers with animated seconds or without. Fully customizable for email and webpages.

Web CropsKeep your email content in step with your web content. It captures web content for use in emails, in real-time, at the point of open. Offers will stay up to date accross channels.

Shoppers CartTriggered, personalized messages entice shoppers back to complete any abandoned purchases immediately.

PopoversShow Popovers to capture email addresses, reduce site abandonment, and display offers. We give you control to define exactly who gets to see each Popover and when.

Social FeedsIntegrate Twitter, Instagram and Pinterest accounts into your emails and webpages with ease. Use Twitter to keep your customers updated on news and current events. Use Instagram and Pinterest to update images and increase social engagement.

Segment Builder Drill down into the mass of data to create segments for your bulk marketing. Target Facebook Adverts or Google Adwords to your best customers or to your lapsed customers and everyone in between.

Real-time Marketing Tools Use tactics such as web personalization and live image personalization of email campaigns and triggered messages. Create consistent rules across channels to design the perfect customer experience.

Unified Siloed SystemsAll the data you need, brought together by Fresh Relevance, driving a real-time, personalized customer experience across email, mobile and web.

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7dayshop won the day with good design, and easy-to-use and powerful Fresh Relevance features such as Countdown Timers and product feeds. Here’s how they did it...

BLACK FRIDAY 7dayshop’s Black Friday marketing began with an email campaign, then a large Black Friday announcement on the Home Page.

They used a single current deal page that changed as time passed. It contained a list of Fresh Relevance Countdown Timers: one Countdown Timer per deal. Each deal was live for one hour - so there was only one deal active at once. The topmost timers were not yet visible, each awaiting its time slot. The current live timer provided content for the main part of the

CASE STUDY HOW 7DAYSHOP.COM WON BLACK FRIDAY

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page, with details of its offer and a countdown to generate urgency. Below were the timers for expired offers. Each showed as a single line with “Expired” and a product link, so shoppers could still click-through to the products if they wanted to buy related merchandise. These timers were all cached by our CDN, so they loaded very efficiently.

Note how this includes 2 Fresh Relevance product feeds: alternative products on the left (because maybe you would prefer something slightly different, even if it’s not on offer), and additional extras at the bottom to encourage upsell with related products. Both of these product feeds are based on crowd-sourced data and product categories. The important thing was to suggest items that are somewhat related and popular, because Black Friday is peak Christmas present buying time, and lots of shoppers were looking for popular gifts for the geek in their family.

7dayshop.com sales numbers are were much higher as a result of this marketing on Black Friday, compared to a normal day.

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CYBER MONDAYCyber Monday continued the theme, with another email campaign, then a large Cyber Monday announcement on the Home Page.

7dayshop tried a different approach for Cyber Monday, with a single page that displayed all of their products that had Cyber Monday offers. They indicated this by tagging products with a specific category; then a simple Fresh Relevance product feed selected, extracted, re-ordered and displayed them.

This Cyber Monday marketing was a much simpler approach than Black Friday’s, but also performed well.

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We are aiming to showcase the challenges we face every day and how you can revolutionize your digital marketing strategy with the Fresh Relevance platform.

You are part of a team of digital marketing revolutionaries. Each with a unique

and valuable role. Let’s start the real-time revolution! Let’s make a difference and confront the challenges that we face in our day-to-day marketing roles.

It’s time to give your customers the personalization and attention they deserve.

www.freshrelevance.com

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VIVA LA REAL-TIME

REVOLUTION