EBSCO today: Global trends, and local service to ANKOS and Turkish libraries

ANKOS Meeting, Mugla April 2011

Marco CassiGeneral Manager

EBSCO Information Services Turkey and EastMed

Quality Content l Resource Management l Access l Integration l Consultation

Agenda

1. Libraries and information world today

2. Market trends

3. The new EBSCO role and services

4. EBSCO in Turkey and with Ankos

5. Final remarks

1 – Libraries and information world today

“It is a big deal to convince young students that the only valuable information sources are the full texts and that Wikipedia and others are superficial and totally devoid of ideas. The way to succeed is to organise the electronic libraries in a very attractive way and I think the agencies have a role to play here.”

Academic librarian

The e-world

Over 85% HSS journals and over 95% STM journals

are now online

Source: Cox J&L : Scholarly Publishing Practice (Third Survey 2008), ALPSP 2008

World is changing… Hot Spots & Emerging trends

3rd generation of search engine

deep web

linked data

social media

mobile devices

Web 3.0

discovery-to-delivery

metadata

E-learning centers

E-booksOpen worldcat

RDF standard

Users: lack of knowledge about available and reliable resources

82% of information consumers begin their searches

for information on a search engine,

a source they find roughly as trustworthy as a library

1% begin on a library website

Source: OCLC, Perceptions of Libraries, 2010

Google generation

Users: lack of knowledge about available and reliable resources

Google generation

24/7 virtual access

Desire of more e-content(ebooks)

Lack of knowledge about

reliable resources

Struggle with multiple

search options

Zero tolerance for delay

to get the info

Struggle to understand connection

between journals, db, articles

OPAC difficult to use

Do not know the information

searchprocess

Desire to get content on

their mobiles

Frustration to access journal

backfiles Use social

media

Librarians: from information seeker to added value service provider

Less interaction with users

Face budget

cuts

Must justifythe e-cost with usage

stats

Many resources

under used

Role is expanding

Need to reposition

in the library

Have to provideaddedvalue

services

In difficult economic time

Source: The economic downturn and libraries – Survey findings – Charleston Conference 2009

CIBER Charleston Information Observatory2009

Impact on the acquisition of ressources

CIBER Charleston Information Observatory2009

Source: The economic downturn and libraries – Survey findings – Charleston Conference 2009

Need to outsource

The message we get from the Charleston survey

Move to “e” only

Do thingsdifferently

With Big deals taking 75%+

Then Big deals must change?

Budget in decline

Need to prove value & show positive return on investment

2 - Market trends

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

2006 2007 2008 2009 2010

Year

% S

har

e o

f sa

les

Print only

Combo

Online only

2006 2007 2008 2009 2010

Year

Co

mp

arat

ive

tren

d, M

$

ePackages, Ebooks, ...

Database EBSCOHost

single eJournals

Market trends: online only

66% of EBSCO orders have an e-component today

Print Print & Electronic Electronic only

1999 2010

3 – The new EBSCO role and services

Challenges for Agents

Agents have to change too!

Needed more than ever to provide tools and services for publishers AND libraries

EBSCO to provide added value services

Basics Outsourced

Better license terms negotiated, bespoke

Seamless Integration

One unified access

Collection evaluation& usage statistics

Automation

Concentrate on addedvalue service to users

Save money

Link all data

Make all resources visible

Calculate ROI & make sustainable decisions

Free up time

More content To better serve the users

EBSCO provides Customer benefits

EBSCO today: e-agent & consultative partner

Services for publishers

Traditional subscriptionmanagement

eResources access and management

services

18

Content aggregation

EBSCO recent developments

• New products & solutions

4 - EBSCO in Turkey and with ANKOS

• First EBSCO Turkey Office opened in 1980’s• Constant and accelerating growth

– Increase of 40 % in 2010 • Fully staffed office

– 10 professional people, sales, service, tech– 100+ years in the industry, combined!

• Aims high quality service with the best price– International investments and expertise, and local focus

EBSCO and ANKOS relationship

• EBSCO is one of the first ANKOS partners– EBSCOhost agreement with ANKOS in 2000 ( till 2008 )

• Current publishers’ agreements:– ACM – Association of Computing Machinery – 2006– AR – Annual Reviews – 2007– KARGER Medical and Scientific Publishes – 2009– NATURE – 2010– Project MUSE – 2010– Mary Ann Liebert - 2011

Current licensing statistics

PUBLISHER ANKOS MEMBERS

2010 USAGE 2011 USAGE

22 20807JAN-FEB 2011

2846

21 19856JAN-FEB 2011

4018

8 35462JAN-MAR 2011

11033

3 4690JAN-MAR 2011

1934

17 42827JAN-FEB 2011

6468

19 441895JAN-FEB 2011

42301

The future

• Developing the new EBSCO role– Subs, content aggregation, A & M tools, services to publishers

• Launching and implementing the newest services– ERM/E, EDS, NetLibrary, ePack renewals on EBSCONET, ...

• Expanding presence and focus on customers• Doing more, and better, in Turkey and with ANKOS

mcassi@ebsco.com

Quality Content l Resource Management l Access l Integration l Consultation

Questions?

Thank you!