EBU TECHNICAL - your reference in media technology and innovation EBU - European Broadcasting Union...

EBU TECHNICAL - your reference in media technology and innovation

EBU - European Broadcasting Union

75 Active EBU members from 56 countries

45 Associate members around the world

470 TV channels and 904 Radio channels

more than 200 million TV households and 600 million viewers every week

more than 60 million people visit EBU members web services every day

EBU TECHNICAL

Developments in broadcasting technologies

Information Meeting on ‘ Developments in Broadcasting’

WIPO – World Intellectual Property Organisation

Lieven Vermaele

Director EBU TECHNICAL

European Broadcasting Union


Innovation

Innovation happenshappens In devices (mobile phones, PDA, i-pod, PC, …) In networks (broadband, 3G, DVB-H, …) In services (on demand, interactive, breaking news, podcast …)

Innovation createscreates Competitive markets

New economic models New content, concepts and advertising models New (alternative) players or bring them together

New offer or a better deal (service, price) for the consumer

Innovation causescauses important changes in our eco-systems/value chain an (r)evolution and cannot be stopped

As long as you are in control of new (techn) implementations,

you can ‘control’ the (r)evolution (teletext, digital radio, CD)

Today, BC org are less in control (mobile, Ipod, P2P, iPTV, Broadband)


From broadcasting to media organisatons

Marketyesterday

Markettomorrow

Cro

ss- & M

ultim

ed

iao

rgan

isatio

ns

Tra

dition

alo

rgan

isatio

ns

Newmedia servicesi-Player, i-pod,

Broadband media, ...

New non-linearprogramming

radio & TV

Expandedlinear programming

radio & TV (more choice &quality)

Currentlinear programming

radio & TV(one-to-many)

Broadcasting organisations evolve to (multi-)media organisations and are (cross-)active in all media services on different platformsBroadcasting organisations evolve to (multi-)media organisations and are (cross-)active in all media services on different platforms

more control

more choice

& quality

more services


• intentional use:

wallpaper, lean backward, surprise me

•interactivity: easy, simple, low

• screen: large, HDTV, home cinema (high quality)

• rich and multimedia content

intented for shared usage

• intentional use:

Lean forward, brief/surprise me

• (inter)activity: high

• screen: medium

• rich multimedia and interactive content

mainly for personal (deeper) usage

• intentional use: good companionship, interact, brief me

• interactivity: high

• screen: small

• content mainly for ad hoc usage

Shared context

Mobile context

Personal context

Media usage context (network + platform)


Area of media services and media context

1 2 3

4 5 6

7 8 9

LINEAR

(audio-visual mat)

NON LINEAR

(audio-visual mat)

MULTIMEDIA

(data, text, pictures, game)

MEDIA - SERVICES

ME

DIA

- C

ON

TE

XT

SHARED

(lean backward)

PERSONAL

(lean forward)

MOBILE

(on the move)


Triple play in content and in context

1 2 3

4 5 6

7 8 9

LINEAR

(audio-visual mat)

NON LINEAR

(audio-visual mat)

MULTIMEDIA


MEDIA - SERVICES

ME

DIA

- C

ON

TE

XT

SHARED

(lean backward)

PERSONAL

(lean forward)

MOBILE

(on the move)

Media companies:

a integrated media service via one brand

media experience adapted/presented for every

context


Media organisations grow ...

1 2 3

4 5 6

7 8 9

LINEAR

(audio-visual mat)

NON LINEAR

(audio-visual mat)

MULTIMEDIA


MEDIA - SERVICES

ME

DIA

- C

ON

TE

XT

SHARED

(lean backward)

PERSONAL

(lean forward)

MOBILE

(on the move)

Media companies expected by tge public to be active on all platforms:

•Different services

•Different networks

•Different devices


Total media experience ... total value

Morgan Stanley – tech reports . Source: CBS Sports Interactive


Mature media services – ‘high customer value’‘value of investment’ versus ‘protection of service’


Multi channel and multi-platform delivery

Most important

devicesTraditional

Media TV

Analogue cable/terr

Broadband DSL/Cable, FM analogue Radio

PC

Multi-purpose devices

Multi-

and cross-media

offer

TV

Analogue Cable

Broadband CableFM analogue

Radio

PC

iDTV

HDTV

PCTVGSM

Game Cons

Digital Cable ADSL/Broadband TVVDSLGPRSUMTS/3GDABSatellite, … Others: PDA, …

Fro

mT

ow

ards

Traditional channel

Multi-Channel

Media content will be delivered via different technologies (=channels) to different devices (=platforms). The media users expect that this content (brand) will be

accessible continuously and via interoperable devices.

Media content will be delivered via different technologies (=channels) to different devices (=platforms). The media users expect that this content (brand) will be

accessible continuously and via interoperable devices.


Different networks to reach the public (‘New’: broadband) ‘IPTV over DSL’ compared with DVB-S and DVB-C

12

linear IPTV and IP Radio

Voice-phone

ARD

DSL-head end

DSL-head end IPTV

Digital-B

ouquet

DVB-S

Broadband-

cable-head end

Broadband-

cable-head end

Distribution

Distribution

DVB-C

Broadband-InternetWWW

+

DSL-Access

Satellite

DSLAMPoP

IPTV IP Radio

Multicast

Unicast © WDR November 2008, Technology and Innovation Management


IP/Broadband based media servicesManaged & Un-Managed solutions

13Source: www.openiptvforum.org


Consumer Access to Internet Content on/for the TVDifferent devices come to the market

PC-centric Vertical operators

Windows Media

Extender

Desktop PC

+

Media Center

Software

+

Media Center PC

for the living room• Multi-play bundles

• HD on-demand

• PVR functionality

• Media Guide

• Local content

Differentiators

+ Flexible platform

+ Processing power

- Complicated

- Costly

+ Television focused

+ Managed Service

- Closed system

- Limited offer

- Monthly subscription charge

CE-centric

Integrated

• Philips NetTV

• Sony’s Bravia Link

• ActiVila in JapanDedicated-device approach

Vudu

Xbox 360

Game consoles

PS3

TiVoApple TV

+ Easy experience

+ Cost effective

+/- (semi-) open system


What is P2P (Peer-to-Peer)?

P2P is a distribution network using the users‘ infrastructure each user receives and transmits segments to other users

Users must allow to use their machine‘s storage, processing power and upload capacity

Both linear and on-demand services over the internet

real time video/audio streaming

file downloading

© WDR November 2008, Technology and Innovation Management 15


P2P – ease to use – roles?

16

Seeder of

media file

1. break down

into pieces

x..a.x..0.

2. SHA1- Hash of

pieces and source

Tracker-Server organises and updates

sources (Peers) of the Torrents

3. Torrent-file

with metadata

and Hashs

2 kB

4. Transfer of Torrent- file via Mail, Webserver or RSS

5. BT- Client opens Torrent

and receives sources

from the tracker

6. Download

of 1st Piece

7. BT- Client signs on at

the tracker as a source

© WDR November 2008, Technology and Innovation Management


P2P - legal usage

P2P usage by broadcasters

P2P assisted Live-StreamingOctoshape: DW-World, TVE - Televisión Española, ESC 2008, EBU Media Portal …

P2P based on-Demand Streaming respectively Download:- BBC‘s iPlayer

P2P usage by content aggregators

P2P supported Live-Streaming: Zattoo (Belgium, Denmark, Germany, France, UK, Norway, Switzerland, Spain)

Miro combines a Software based open content guide with RSS and BitTorrent (BT): platform for video podcasts from NBC, PBS, NRK, …

17


P2P – illegal usage Music was my first love ... but others follow


P2P – illegal usageMedia types: traffic volume content type (Germany, BitTorent)


Future outlookBandwidth growth


Future outlook Subscriber growth


Future outlook Performance growth

•more performant systems arrive in the home

•professional tools enter and can be run at home


Future outlook Storage growth


Conclusions

Today, unlawful copying and redistribution of broadcasts can be done more easier by anybody without special technical knowledge

New technologies and services to improve the consumption of broadcasts will be developed only if the broadcasters' investments therein are adequately protected

Broadcasters need effective protection against any unauthorized retransmission of their broadcasts, i.e. via any platform, and be it simultaneously, deferred, or only partly

EBU TECHNICAL

Thank you

Lieven Vermaele

Date post:	27-Mar-2015
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