of 17
8/3/2019 eBusiness - Gamification
1/17
Page 1eBusiness
GamificationBES 2011
eBusiness: Gamification
Paul Fox [email protected]
mailto:[email protected]:[email protected]8/3/2019 eBusiness - Gamification
2/17
Page 2eBusiness GamificationBES 2011
http://gamification.org/wiki/Gamification
Gamification is the concept that you can apply thebasic elements that make games fun and engaging tothings that typically aren't considered a game.
In theory you can apply Game Design to almostanything including Education, Health, Work and more.
8/3/2019 eBusiness - Gamification
3/17
Page 3eBusiness GamificationBES 2011
The Gamified Worldhttp://www.youtube.com/watch?v=_JXlf_z_px4&NR=1
http://www.youtube.com/watch?v=_JXlf_z_px4&NR=18/3/2019 eBusiness - Gamification
4/17
Page 4eBusiness GamificationBES 2011
Jesse Schell: When Games Invade Real Lifehttp://www.g4tv.com/videos/44277/DICE-2010-Design-Outside-the-Box-Presentation/
http://www.g4tv.com/videos/44277/DICE-2010-Design-Outside-the-Box-Presentation/8/3/2019 eBusiness - Gamification
5/17
Page 5eBusiness GamificationBES 2011
Zyngahttp://www.youtube.com/watch?v=81F1qSOq3cs
http://www.youtube.com/watch?v=81F1qSOq3cs8/3/2019 eBusiness - Gamification
6/17
Page 6eBusiness GamificationBES 2011
Game Mechanicshttp://gamification.org/wiki/Game_Mechanics
2.1 Achievements
2.2 Appointments
2.3 Behavioral Momentum
2.4 Blissful Productivity
2.5 Bonuses
2.6 Cascading Information Theory
2.7 Combos
2.8 Community Collaboration
2.9 Countdown
2.10 Discovery
2.11 Epic Meaning
2.12 Free Lunch
2.13 Infinite Gameplay
2.14 Levels
2.15 Loss Aversion
2.16 Lottery
2.17 Ownership
2.18 Points
2.19 Progression
2.20 Quests
2.21 Reward Schedules
2.22 Status
2.23 Urgent Optimism
2.24 Virality
http://gamification.org/wiki/Game_Mechanicshttp://gamification.org/wiki/Game_Mechanicshttp://gamification.org/wiki/Game_Mechanicshttp://gamification.org/wiki/Game_Mechanicshttp://gamification.org/wiki/Game_Mechanicshttp://gamification.org/wiki/Game_Mechanicshttp://gamification.org/wiki/Game_Mechanicshttp://gamification.org/wiki/Game_Mechanicshttp://gamification.org/wiki/Game_Mechanicshttp://gamification.org/wiki/Game_Mechanicshttp://gamification.org/wiki/Game_Mechanicshttp://gamification.org/wiki/Game_Mechanicshttp://gamification.org/wiki/Game_Mechanicshttp://gamification.org/wiki/Game_Mechanicshttp://gamification.org/wiki/Game_Mechanicshttp://gamification.org/wiki/Game_Mechanicshttp://gamification.org/wiki/Game_Mechanicshttp://gamification.org/wiki/Game_Mechanicshttp://gamification.org/wiki/Game_Mechanicshttp://gamification.org/wiki/Game_Mechanicshttp://gamification.org/wiki/Game_Mechanicshttp://gamification.org/wiki/Game_Mechanicshttp://gamification.org/wiki/Game_Mechanicshttp://gamification.org/wiki/Game_Mechanicshttp://gamification.org/wiki/Game_Mechanicshttp://gamification.org/wiki/Game_Mechanicshttp://gamification.org/wiki/Game_Mechanicshttp://gamification.org/wiki/Game_Mechanicshttp://gamification.org/wiki/Game_Mechanicshttp://gamification.org/wiki/Game_Mechanicshttp://gamification.org/wiki/Game_Mechanicshttp://gamification.org/wiki/Game_Mechanicshttp://gamification.org/wiki/Game_Mechanicshttp://gamification.org/wiki/Game_Mechanicshttp://gamification.org/wiki/Game_Mechanicshttp://gamification.org/wiki/Game_Mechanicshttp://gamification.org/wiki/Game_Mechanicshttp://gamification.org/wiki/Game_Mechanicshttp://gamification.org/wiki/Game_Mechanicshttp://gamification.org/wiki/Game_Mechanicshttp://gamification.org/wiki/Game_Mechanicshttp://gamification.org/wiki/Game_Mechanicshttp://gamification.org/wiki/Game_Mechanicshttp://gamification.org/wiki/Game_Mechanicshttp://gamification.org/wiki/Game_Mechanicshttp://gamification.org/wiki/Game_Mechanicshttp://gamification.org/wiki/Game_Mechanicshttp://gamification.org/wiki/Game_Mechanics8/3/2019 eBusiness - Gamification
7/17
Page 7eBusiness GamificationBES 2011
Gamification satisfies fundamental human needs anddesires
http://www.bunchball.com/nitro/
8/3/2019 eBusiness - Gamification
8/17
Page 8eBusiness GamificationBES 2011
5 ways to make your site more fun: Points
http://mashable.com/2010/04/07/funware-game-mechanics/
8/3/2019 eBusiness - Gamification
9/17
Page 9eBusiness GamificationBES 2011
5 ways to make your site more fun: Leaderboards
http://mashable.com/2010/04/07/funware-game-mechanics/
8/3/2019 eBusiness - Gamification
10/17
Page 10eBusiness GamificationBES 2011
5 ways to make your site more fun: Badges
http://mashable.com/2010/04/07/funware-game-mechanics/
8/3/2019 eBusiness - Gamification
11/17
Page 11eBusiness GamificationBES 2011
5 ways to make your site more fun: Challenges
http://mashable.com/2010/04/07/funware-game-mechanics/
8/3/2019 eBusiness - Gamification
12/17
Page 12eBusiness GamificationBES 2011
5 ways to make your site more fun: Levels
http://mashable.com/2010/04/07/funware-game-mechanics/
8/3/2019 eBusiness - Gamification
13/17
Page 13eBusiness GamificationBES 2011
Avoid these two zones!
How to use game mechanics to power your businesshttp://mashable.com/2010/07/13/game-mechanics-business/
8/3/2019 eBusiness - Gamification
14/17
Page 14eBusiness GamificationBES 2011
8/3/2019 eBusiness - Gamification
15/17
Page 15eBusiness GamificationBES 2011
Case Study: DevHub
DevHub lets users create their own blogs
and web sites.
Before gamification of the platform, 10% ofusers finished building their web sites now80% do.
40,000 users, 4,800 new sites each week.
Freemium most features are free, someare paid
1-2% of users spend money
Now: $.40/user/month. Goal: $2 /user/month
http://venturebeat.com/2010/08/25/devhub-scores-engagement-increase-by-gamifying-its-web-site-creation-tools/
8/3/2019 eBusiness - Gamification
16/17
Page 16eBusiness GamificationBES 2011
http://eterna.cmu.edu/content/EteRNA
http://www.youtube.com/watch?v=fJhHg89h7bo
http://www.youtube.com/watch?v=fJhHg89h7bo8/3/2019 eBusiness - Gamification
17/17
Page 17eBusiness GamificationBES 2011
Gaming can make a better worldhttp://www.ted.com/talks/lang/eng/jane_mcgonigal_gaming_can_make_a_better_world.html
http://www.ted.com/talks/lang/eng/jane_mcgonigal_gaming_can_make_a_better_world.html
