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THE GLOBAL EXPERTS IN ONLINE VIDEO ADVERTISING
The global eXPeRTS IN oNlINe vIdeo adveRTISINg
Ebuzzing is a tEchnology
company that is committEd to
dElivEring thE world’s most
innovativE and EffEctivE onlinE
vidEo advErtising solutions.
our mission
our valuEs
we deMoNSTRaTe ToTal clIeNT dedIcaTIoN
our starting point is the needs and
expectations of our clients.
we’Re PIoNeeRS we innovate continuously and explore new
options with vigour.
we eXcel IN all we do we aim for the highest quality, particularly in
activities with the greatest value potential.
we eNcouRage eveRYoNe To coNTRIbuTe
Every employee counts and has the
opportunity to grow.
we acT wITh INTegRITY we test every proposed action to see whether
it is proper and reflects standards we can be
proud of.
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pierre chappaz and bertrand Quesada co-founded Ebuzzing in 2007.
since then, we have completed a series of mergers and acquisitions
of specialized European technology companies including promodigital
(italy), trigami (switzerland), wikio, overblog and beead (france) to
further consolidate the company’s position as the global leader in
online video advertising distribution.
as of the end of 2013, Ebuzzing has 13 offices across 9 countries with
over 200 staff speaking over 12 different languages.
our history
our officEs
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tEchnology that EnhancEs thE advErtising EXpEriEncE
at Ebuzzing, tEchnology sits at thE corE of EvErything wE
do. that is why wE havE spEnt thE last 7 yEars dEvEloping
and invEsting in our tEchnology to EnsurE wE providE our
cliEnts with thE most stand out, EffEctivE advErtising
solutions on thE markEt.
Combining our data, technology and in-house expertise we are able to provide:
tEchnology powErEd
targEting
Finding the right audience can be difficult. But with
our proprietary targeting tools our clients can reach
the right audience at the right time in the right
context. We offer several types of targeting:
� Our contextual targeting tool matches the content
of the video ad to the content of an article to
ensure that we are reaching receptive eye-balls.
� Our audience targeting tools show the video ad to
relevant audiences based on their demographics,
user-profiles, past behaviors and geo-location.
� Our social targeting tools show the video ad to
the most influential people in any given sector
(bloggers, Facebook or Twitter power users).
thE Ebuzzing labs
Our Labs technology crawls over 2 million data
sources globally, on a daily basis, to allow us to
identify the most relevant and influential sources on
the web for our client’s video content. From the Labs
we have developed our Top Video, Top Brand and
Top Blog rankings; the only such rankings available
across multiple countries.
in dEpth analytics
From top-line performance and delivery data to
in-depth insights, our Analytics Dashboard allows
us to give our clients deep understanding into every
aspect of their online video campaign. We not only
analyse customer behaviour during the whole journey
cycle but we layer on share of voice and branding
metrics to give a complete overview of the patterns
and trends before, during and after their campaign.
mit dEvElopEd Emotion
sEnsing tEchnology
Jointly with MIT researchers we have developed
an offering for advertisers to understand users’
emotional experience towards online video
advertising. Advertisers can benchmark their video’s
performance against competitors and industry/
vertical norms and through our prediction tool,
predict the performance & shareability of their video.
innovativE and crEativE
format solutions
We offer a full range of video advertising solutions
from standard IAB, VPAID to proprietary and
innovative formats with customizable player options.
multiscrEEn campaign
dElivEry
All our video campaigns can be run on any device,
ensuring our client’s content can be viewed no
matter what device the audience is accessing.
Ebuzzing’s sElf sErvE
tool
Advertisers and agencies who are interested in
managing their own video campaigns can now do so
through our Self Serve platform. Simple & efficient,
it only takes 5 minutes to create and distribute video
ads targeting specific locations, categories, gender
and ages relevant to their business.
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championing vidEo through lEadErship
at Ebuzzing wE arE plEasEd to bE thE pionEErs of
nEw mEdia EnvironmEnts and innovativE formats,
and arE committEd to sharing our knowlEdgE of
dEvElopmEnts with our cliEnts.
Since December 2009, Ebuzzing’s video intelligence reports have shared insights on key trends in online video
advertising based on actual data, which has been analysed by our platform. To date we have tracked 458
million views, 6,987 campaigns in 73 countries. It is this data that has helped advertisers make informed media
decisions as they navigate the future of online video marketing.
Here are is a flavour of just some of tHe researcH and insigHt papers we produce:
EffEctivEnEss studiEs
Working with leading research bodies such
as Millward Brown and Nielsen, we can run
effectiveness studies alongside our client’s
campaigns. These studies are done via a panel and
give us a deep understanding into brand perception,
message association, purchase intent and a host of
other branding metrics.
buzzindEX rEports
Alongside our client’s campaigns we can offer
our BuzzIndex product which assess people’s
emotional reaction (via their web-cams) to video
campaigns. This data is aggregated together and
we pull out and analyse key trends and learnings for
consideration when our client’s are next working on
their campaign creative.
spotlight on social vidEo
A monthly snapshot which looks at which branded
videos have been published in that month, which
brands have the most interaction with their videos,
which sectors have published the most videos and
a range of other metrics.
industry insight rEports
We produce reports and insight into key trends
within the online video space to give our clients an
understanding of what they should be looking for
when they are planning a successful video campaign.
buzz storiEs
Our Buzz Stories are research based around social
listening on a specific theme. We collate all the
mentions and comments on blogs, media properties
and social networks to analyse the share of voice
and run competitor analysis.
458 million views delivered
230 EmployEEs
13 officEs
6,987 campaigns run
countries
22% aveRage eaRNed MedIa oN ouR clIeNT’S caMPaIgNS
20K networK
engineers50
73 we HaVe run campaigns in
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top managEmEnt
piErrE chappazco-FouNdeR, chaIRMaN & ceo
Pierre has 30 years of experience in Marketing and Technology. He worked for Toshiba, Computer Associates and IBM before founding Kelkoo in 1999, and selling to Yahoo! in 2004. Before co-founding Ebuzzing, he was President of Yahoo! [email protected]
bErtrand QuEsadaco-FouNdeR & coo
Bertrand has more than 12 years experience in the advertising industry and founded Ebuzzing in 2007. Prior to Ebuzzing, Bertrand was Espotting’s Business Development Director. [email protected]
who’s who
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managing dirEctors
dario caiazzoebuzzINg SocIal geNeRal MaNageR IT
giusEppE bronzinoebuzzINg MedIa & IMPacT geNeRal MaNageR IT
JErEmy arditigeNeRal MaNageR uk
hicham bErradageNeRal MaNageR FR
david mahonEygeNeRal MaNageR ge
santiago oliEtEgeNeRal MaNageR eS
Jim dailyevP SaleS uS
andrEa fEbbraiovP SaleS euRoPe
gillEs moncaubEigcTo
carolinE barbErycFo
rEbEcca mahonycMo
amaury lEcontEvP INNovaTIoN
audrEy danthonyvP PRojecTS
daniEl grossmanvP TechNologY
paul cogginsvP MobIle
Eric tourtElvP INTeRNaTIoNal
adriEn larripavP dISTRIbuTIoN
laurEnt binardvP web SeRvIceS
JEan christophE dE launayvP hR & FINaNce coNTRolleR
for morE information plEasE contact:
Managing directors & senior management: [email protected]
Marketing team: [email protected]
PR or press inquiries: [email protected]
Publishing team: [email protected]
distribution team: [email protected]
campaign Management team: [email protected]
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The global eXPeRTS IN oNlINe vIdeo adveRTISINg
FoR MoRe INFoRMaTIoN
Contact: Rebecca Mahony, CMO
Email: [email protected]
Tel: +44 (0) 75955 99860
ebuzzINg.coM
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