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We Create Experiences That Drive Results
| Date post: | 13-Jul-2015 |
| Category: |
Marketing |
| Upload: | jonathan-hinshaw |
| View: | 288 times |
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We Create Experiences That Drive Results
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over 1,500 successful web projects launched since 2006
Welcome to EBWAY Every website and marke1ng project we deliver is taken through a pragma0c and innova0ve process that has been carefully designed over the last 10 years. Today, we con0nue to refine this process in order to create the best possible experience for the industries and clients that we serve. Our #1 goal is the success of our clients.
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co-founder, president @jonathanhinshaw Jonathan Hinshaw
Passion Part Internet sales guru and part branding revolu0onary – my main
goal is to help start-‐ups, small business owners and mid-‐market
retailers generate the revenue they need to succeed in today's
Internet driven marketplace.
Vision I understand how to bridge the gap between business and web
technology so I can translate your key revenue driver into something
that works online.
Dedication Having been both a coach and a mentor to entrepreneurs and
business owners across the globe, I understand what it takes to
create a successful online business today.
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revenue focused and results driven
Our Solutions
Digital Strategy Website Production Social Media SEO & PPC Solving the toughest online
marke0ng challenges with our results focused planning.
Conversion focused web design and standards compliant eCommerce development.
Social media marke0ng, posi0oning and profile op0miza0on that works.
Search engine op0miza0on, paid search marke0ng and
inbound marke0ng solu0ons.
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how we approach our work
Online Success
5 Keys To Online Success Our online business gurus will help you target the right customers by crea0ng user personas and ideal client
profiles that match your brand’s goals. Once analyze the marketplace we create the digital assets needed to
launch your campaigns and generate conversions. Our marke0ng professionals will then op3mize each marke0ng
campaign to ensure maximum ROI. That’s how it’s done.
Target Analyze Create Launch Op3mize
Customer Experience we love our clients!
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how we work with our clients
The EBWAY Experience
On Boarding This is where we gather all your
informa0on and business details to
prepare to start working together.
Kick-Off Meeting A stakeholder mee0ng to get to know
everyone involved and setup the
20,000U view of the project(s).
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Discovery An in-‐depth planning mee0ng to gather
metrics, ini0ate research and collect all
the data points needed.
Plan The overall project plan, milestones and
deliverables. This is also where we will
select the KPIs of any marke0ng
campaigns and/or ini0a0ves.
Collect We gather up your current content,
images, assets and everything needed
to successfully ini0ate your project(s).
Analyze Once we’re collected all your data and
created the overall plan, we analyze the
best solu0ons for delivery.
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Produce Your project(s) comes to life as we
design websites, build applica0ons and
product the digital assets your
project(s) requires.
Implement At this point we implement the digital
solu0ons, turn on websites, launch
applica0ons, etc.
Optimize It’s never “finished”. Even aUer launch
there are s0ll areas that need to be
op0mized in order to achieve maximum
success with any project.
Maintenance Having a solid maintenance plan will
save you hours (maybe even days) of
worry if something goes wrong!
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Train Pu`ng our customers in the drivers
seat requires a commitment to
con0nued educa0on. Training is cri0cal!
Support We offer a variety of technical and/or
marke0ng support plans including 24/7
break/fix support!
SOLUTIONS We Make The Complex... SIMPLE.
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Internet Marketing integrated solutions for today’s digital landscape
Strategy Strategic planning and consul0ng that
is results focused.
Conversion Conversion op0miza0on and
informa0on architecture.
Analy0cs Making beder decisions tomorrow
from data collected today.
Paid Search Work with Google AdWords experts
and paid search pros!
Targe0ng Target the right buyers at the right
0me and grow your brand.
Email Marke0ng Email newsleder, series and campaign
funnel op0miza0on.
Organic Search Search engine op0miza0on and web
presence op0miza0on.
KPI Tracking Make decision based on real data
instead of just gut feelings.
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solving problems just got really easy
Discovery
Problem Solving
What's the problem
Analysis of current situation
Set goals
Find out the reasons
Solutions
Implement
Think about the real purpose
Ideal condi3on
Find out the gap
Vague concept
Quan3fica3on
Details
Discuss
Targets
Why?
Use tools to analysis
Find out the reason from the phenomenon
Make detail plans
Who
Where
Go with plans
Check effects of implementa3on
Op3mize solu3on
Quan3fy targets
Launch
When
This is why we created what we call “Discovery”. In it’s
simplest form, discovery is a visual mind map of all the
goals of your project, and a plan for achieving them.
You might think of this like you're hiring an architect to
draw up the plans for a building. In this case the architect
is also keeping in mind your marke0ng goals.
We Solve Problems
9 out of 10 business owners we talk to
have no idea what marke0ng programs
would even make sense for their brand. 90%
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Web Design websites that work
Every visitor maders. This is
why it’s cri0cal to design for
phone, tablet and desktop.
Intua0ve
A website has to work exactly
how the users assume it will
work, or you will loose them.
Engadging
Fast Loading
Responsive
The website must be engaging
or it will never convert visitors
to customers.
If you’re visitors can not get
instant sa0sfac0on, they will
leave your web site… period.
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Content Marketing professional copywriting requires a professional
CONVERSION Professionally wriden
“calls to ac0on”
Design Well thought out content
works with a design
CONTEXT If “content is king” -‐
context is God!
Every brand has it’s very
own voice and tone
VOICE
Our professional content marke0ng team is made up of
copywri[ers, seo experts and technology gurus. AUer all, a
website is really only words and pictures of words – this
makes the words you use cri0cal to the success of your
online assets, especially your website!
In today’s web driven marketplace it’s
just as important to write for the user as
it is to write for the search engine. SEO Because Content Is King
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Social Media people influence people
46% of all web users look towards social media before making a buying decision. And this
number is growing by the second. This is why we’ve chosen to include social media
marke0ng into our web presence op0miza0on and search engine op0miza0on programs.
To ignor social media is to ingor your customers.
Building Brand Advocates If Facebook has 1.23 billion users, what are the odds that you’ll be able to find a
group of users that would love to do business with your company? Predy good!
232M 1.23B 540M
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Strategic Planning your very own revenue road map
HIGH LOW
HIGH
LOW
01
02
03 04
05
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URG
ENCY
ABILITY
Get everyone on the
same page...
DISCOVER Who, What, When,
Where, How & Why.
PLAN Create what’s needed to
deliver what’s needed.
INVENT
All hands on deck, it’s
show 0me!
BUILD Time to show the world
your awesome widget.
DEPLOY Ongoing maintenance
and support.
MANAGE
WEB DESIGN Revenue Focused & Conversion Optimized Websites
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our web design and development process
Website Production
SCOPE Define Project
PLANNING CONTENT DESIGN PRODUCTION DELIVERY
Content Outline & Site Map
Wireframe Copywri0ng Images &
Other Media
Wireframe Approval
Content Crea0on
Images & Other Media Delivery
General Style
Complete Content Delivery
Iden0fy Pages Types
Look & Feel
Look & Feel Approval
Slicing
Page Types
Interac0vity
Server & Database
Programming Modules
Upload Content
Usability
Quality Control
Final Approval
Launch
WEB DEVELOPMENT Online Store, eCommerce & Web Applications
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PLANNING perfect practice makes perfect
01 Step One
CONCEPT
02 Step Two
PROTOTYPE
03 Step Three
DEVELOPMENT
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PRODUCTION usability testing and quality assurance
04 Step Four
TEST DRIVE
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DELIVERY You’re welcome
05 Step Five
END PRODUCT
Concept Define purpose, goals, direc0on and use cases.
Prototyping Wireframing, layout and interface design.
Development Programming, coding and integra0on work.
Test Drive Quality assurance, tes0ng and bug fixes.
End Product Hello world. You’re welcome.
WE WORK WITH Startups, Small Business & Mid-Market Retailers
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Compe33ve Advantage We design campaigns to engage audiences.
Our revenue strategy services help
define your competative advantage
and align your team on priorities for
top-line revenue growth.
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We’ll Help You Grow startups, small business and mid-market retailers
Idea
Emergence
Growth
Tend Maturity
You cast your vision
The vision starts to
take shape
You have a viable business
model at this point
The business is growing as you tend
to it’s ever changing needs
It’s time to scale your stable business, congratulations!
www.ebwaycrea3ve.com
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