Sales Training Team Development Consulting Partnerships

“We are a dynamic team of consultants who are passionate about assisting businesses and individuals to think big, create

often and produce always!”

WHO ARE WE?Equip Consulting Australia is a class leading training company that specialises in working with SME’s to create sustainable, consistent and long term sales growth within the modern business landscape. How you ask? By providing the necessary education, motivation and implementation of strategies required to break records year on year. We are your internal team members with external insights.

Let’s face it; business is changing at a rapid pace! You don’t have to look too far to notice that global communication with access to millions of pieces of information is at your client’s fingertips at any given moment, yet there is one key factor that will always be required for sales success and that is RELATIONSHIP.

At ECA we believe that there is one common factor behind any great business and that is PEOPLE. They are the most valuable asset you have and the one’s producing every single cent that flows through your organisation. In partnering with you we aim to give practical and effective strategies to help create a culture that breeds enthusiasm, vision and responsibility to build a congruent team that produces consistent results.

Managing Director and Lead Consultant, Steve Claydon is an Amazon #1 best selling

Author, thought leading Sales Trainer and serial Entrepreneur. At the age of twenty-five Steve has built/invested in four successful businesses (Equip Consulting Australia, Habitat Coworking, Bunker Espresso and Shoebox Publications) has written and published four books (The ‘Diary of a S.U.C.C.E.S.S Driven Kid’, ‘Sales Juice - A Concentrated and Complete Selling System’, ‘The Opposite Effect – The Difference Between Winning & Losing In The World Of Entrepreneurship’ and children’s book ‘Sammy The Salmon - Go Against The Flow’).

With an unquenchable desire to help people and businesses to continually grow, Steve has shared his core message with over 50,000 people across the globe. Above all else, Steve is a husband to Anna and Dad to his girls Alyssa and Nora.

2IC and arguably the one who keeps this ship on its course is Amy Willis, an authority in all things management, team development, time management and systems. Amy spent over seven years working in a large Corporate, managing various teams comprising of 10-15 staff at a time, leading them to hit their professional goals time and time again. She too embraces the family life as wife to Allan and Mum to Parker and Ronan.

WHY WE DO IT“At Equip Consulting Australia,

we believe that the most valuable asset you have within your organisation are the people

within it!”

OUR COMPANY VALUES

WHAT WE DO - SALES TRAINING

COMMUNICATING TRUTH: The truth always wins, and we live by that.

RIGHT FIT: We cannot help all people with all things; instead we ensure that we help the right people with the right things.

LONG GAME: We believe that long term and sustainable growth is built upon three core virtues; that is patience, persistence and perseverance.

PEOPLE: We believe that the most valuable asset within any organisation is the people within it, we operate accordingly.

POSITIVE CHANGE: We value positive change, as change is compulsory. It’s best to head in the right direction.

If you are looking to iron out the peaks and troughs of your sales results, make the most of every opportunity and consistently increase sales and revenue year on year, then Equip Consulting Australia has the perfect consulting and training programs for you. Our key for success is that we first take the time to understand the individuality of your business and team and from that tailor the ‘Foresight Selling System’ and ‘Equip Sales Methodologies’ to perfectly suit. Our training is engaging, unique, practical,

relevant and best of all has been applied and tested so we know what works and what doesn’t in this ever changing and evolving market.

Our primary objective is to create a confident and ‘unconsciously competent’ sales team that has mastered both the necessary ‘mindset’ and ‘mechanics’ of effective sales communication. All the while being congruent with who they are! (Relationship based and information assisted).

WHAT WE DO - SALES TRAININGTHE FORESIGHT SELLING SYSTEM(THE TWELVE MODULES OF SUCCESS)

MODULE 1 - FIRST IMPRESSIONS: How to capture attention instantly and build rapport both consciously and unconsciously.

MODULE 2 - GATHERING INTELLIGENCE: How to ask effective questions to control the sale and gather valuable information.

MODULE 3 - BODY LANGUAGE: The art of building rapport and communicating non-verbally.

MODULE 4 - PERFECTING TONALITY: The art of communication on a sub-conscious level.

MODULE 5 - DEMONSTRATION (CUSTOMER INVOLVEMENT): How to keep your customers engaged and build both logical and emotional certainty.

MODULE 6 - CLOSING & HANDLING OBJECTIONS: How to ask questions with purpose.

MODULE 7 - FOLLOW UP: How to perfect goal orientated selling through multiple contacts.

MODULE 8 - PROSPECTING/CUSTOMER PROFILES: How to find your ideal client and who to avoid.

MODULE 9 – HUMAN BEHAVIOUR: The study of why we make decisions and why we don’t.

MODULE 10 - CREATING CUSTOMERS FOR LIFE: How to attract clients for less

MODULE 11 - VISION & GOAL SETTING: How to keep your pipeline full and create laser focus.

MODULE 12 - THE ART OF PERSUASION: The power of effective communication.

Once a solid foundation of the FSS has been successfully established AND implemented we then move toward ‘The FSS - Advanced Modules’ to take your sales game from good to great, great to exceptional!

“Equip your team with result driven on-site and online sales

training! Providing the necessary education & motivation to create

serious results”

WHAT WE DO - SALES TRAININGTHE FORESIGHT SELLING SYSTEM(ADVANCED MODULES)

MODULE 13 – STATE MANAGEMENT: How to master emotional flexibility to ensure you can produce regardless of external circumstances.

MODULE 14 – THE SALES MASTERY FORMULA: How to ensure that your pipeline is consistently full with highly qualified prospects.

MODULE 15 – ADVANCED LANGUAGE PATTERNS: How to use trigger words, offsetting language patterns and effective questioning techniques to successfully guide a positive sales conversation.

MODULE 16 – THE DECISION MAKING UNIT: How to identify key decision makers with ease (including those who are in the present conversation)

MODULE 17 – THE ACTION THRESHOLD: How to build logical and emotional certainty that leads to a positive decision.

MODULES 18 – THE SIX BUYING EMOTIONS: How to work with the core psychology of why we make buying decisions.

MODULE 19 – THE ART OF RAPPORT: How to create strong and true rapport on both a conscious and unconscious level.

MODULE 20 – THE OPPOSITE EFFECT: How to stand out in your marketplace and make your competition irrelevant.

MODULE 21 – ADVANCED TONALITY: How to utilise certain tonal patterns that build rapport and illicit positive emotional certainty and avoid the ones that break rapport.

MODULE 22 – THE PERFECT PROPOSAL: How to word and layout the perfect proposal that stands out from the rest and drives action quickly.

MODULE 23 – THE FIVE FUNDAMENTALS: How to stay consistently motivated and in the right frame of mind to perform at a high level, month in month out.

MODULE 24 – Q3 METHODOLOGY: The simplest yet most effective sales methodology in the world.

We Are In The BusinessOf Change and Believe

You Are Too!

WHAT WE DO - TEAM DEVELOPMENTWe believe that the most valuable asset you have within your business are the people within it! They are the hands and feet and in most cases the ones who are in direct contact with your income stream... your customers! In partnering with you we give practical strategies to help create a culture of enthusiasm, vision, passion and responsibility.

Our primary objective at Equip Consulting Australia is to create a culturally aligned and cohesive team that produces results.

WE ASSIST YOU WITH:

• Creating effective Management strategies

• Team cohesion (particularly between the various departments of your business)

• Keeping your staff motivated and engaged

• Creating a high performing (yet fun) culture in your business

• Providing the framework for you to have performance related conversations with your team

• Keeping your team on task and on time

• Ensuring that your team members are in the right seat

• Helping your team understand their roles within the bigger picture

• Teaching your team about the various systems and tools to manage their days

• Creating vision for your staff (personally and professionally)

• Building a team that remains focused yet can operate creatively

“Create a culture of enthusiasm, vision, passion

and responsibility”

THE BUSINESS INTENSIVE 13 MONTH PARTNERSHIPAt Equip Consulting we understand that consistent sales results produced by a cohesive team is a number 1 priority for many SME’s, yet we also understand that it doesn’t usually occur in this way. Instead many SME’s experience large peaks and troughs in their monthly sales results and are really striving to ‘iron out the curve’.

That’s exactly what The Business Intensive – 13 Month Consulting Partnership is all about. Working closely with your Sales & Management teams (plus all relevant others) to provide them with the necessary education, motivation and implementation of new learning’s to accelerate CONSISTENT, SUSTAINABLE AND LONGTERM GROWTH.

With do this with a mixture of both Sales Training AND Team Development purely from the perspective that PEOPLE produce results. This is one core component that is missed with many Sales Training Companies as results come from both personal and professional development (they are in fact one and of the same in our belief).

Our primary objective of this program is to create a high performing team that produces consistent monthly results that lead to a record-breaking year over the 13-month partnership, stepping your team through the 4 stages of learning to ‘unconsciously competent’ in all things sales, effective communication and self-motivation. We become your internal team members with external insights.

THE ‘EMIA’ METHODOLOGY:

We follow a very simple methodology to produce consistent, sustainable and long-term results by following our EMIA Methodology closely. That is to bridge the knowledge gap through EDUCATION first. This allows your team to feel empowered by having an in-depth understanding into HOW to effectively communicate & sell and WHY it works from a human behaviour perspective.

Secondly we provide the necessary MOTIVATION to allow behavioural change; although it’s not our responsibility to create the correct mindset (only the individual can truly do that) we CAN create an environment that helps move their headspace in the right direction. We do this by creating a culture that allows the freedom of ‘thinking big’, which allows creativity to flow. We become the ‘side kicks’ who are always here to provide the necessary positive support and encouragement.

Thirdly and most importantly we set and monitor the IMPLEMENTATION of new learning’s. Taking serious actions leads to results and also solidifies the key learning’s. We consistently and continually set weekly, monthly, and quarterly ACTION PLANS and ensure that the necessary steps are then carried out with a level of accountability.

We repeat those 3 steps over and over which leads to the ACCELERATION of your Sales and Business Results!

E M

I A=

CONSULTING PARTNERSHIPHOW DOES IT WORK?STEP 1: The 21 Day Business Analysis: Before we begin with any internal and online consulting we first seek to understand the individuality of your business and team to ensure that we are the right fit to help you with your needs. We do this by undertaking our 12-Step Analysis Process over 21 days to really get inside your business ‘world’ and establish the core KPI’s in alignment with your business goals. Sounds good? Perfect it’s time for Step 2.

STEP 2: The 12-Week Intensive (Sales Training + Team Development): So we have established that we are the right fit and have identified the growth opportunities at hand, it’s time to kick start the program with our 12-Week Intensive providing the necessary education and motivation required to hit our short term KPI’s. We do this through various platforms including and not limited to; in-house consulting, implementation emails, support calls, and video conferencing. Our primary objective at this level is to create a cohesive and consistent team that is well on the path of being ‘unconsciously competent’ in all sales related communications and self-management.

STEP 3: The 9-Month Implementation Process: At Equip Consulting Australia we believe that

there is one very simple foundation for building consistent and long term results and that is by taking consistent action! During Step 3 of the Business Intensive Process we work closely with all Sales and Management team members to help implement key learning’s and strategies developed along the way. We become your positive support system to hold accountability (no more great idea’s that stay within the confines of the note pad!). We do this by creating consistent 7 day, 30 day, and 90-day action plans to ensure that we hit our medium to long term KPI’s whilst remaining nimble and agile. By step three we are very much your internal team members with external insights.

STEP 4: Review & Repeat: Throughout the Entire Business Intensive Process we are always following Step 4, whether that be for our 7 day action plans right through to our 13 month results review. We value open, consistent and trust based communication, as we believe it to be the foundation for success. Our primary objective is to create a long-term relationship by assisting you with great results AND great support so we can do The Business Intensive over and over again.

“We witnessed a massive change in our team and business growth with an

increase in sales of 25.6%”

CASE STUDIES & TESTIMONIALS“Steve brings a level of enthusiasm and drive to your business that you mightn’t know existed!

His passion for tailored sales training is excellent and from week to week he remembers project names your working on and even the client names if you have been free to tell him!! It’s as if he takes an ownership view of the projects your sales team is working on!

If you feel that you are at a brick wall, exhausted,

stressed, confused or just want to feel passionate about your future again then Steve is your man!

After working with Steve and Amy for 13 months we witnessed a massive change in our team and business growth with an increase in sales of 25.6% over the previous year.

It’s safe to say that we are on to our next year with these guys and have no doubts for an even bigger year to come.

Sign him up its risk free!”

RONNIE EVENDEN – GENERAL MANAGER – FLEXSHIELD PTY LTD

CASE STUDIES & TESTIMONIALS“We have worked with Steve Claydon and Equip Consulting for the past 14 months and has been a great benefit to our business.

Steve has provided us with a range of key concepts that have helped grow our business significantly with an 18.2% growth from the previous year!

Our monthly training programs are something I look forward to – they provide very useful ideas and tips to improve our interaction with clients and increase sales.

Most of all Steve brings an irrepressible positivity to his work and he practices what he preaches.

Steve is prepared to roll up his sleeves and get amongst it, including making some client calls and spending time with individuals. Steve doesn’t just deliver useful information, he helps us put it into practice!”

MARK CASEY – GENERAL MANAGER – TUFF GROUP AUSTRALIA

“I had been looking for someone to provide sales training for our team. I didn’t want some old codger trotting out photocopied reruns of outdated theories. I saw Steve at a free ‘sales pick me up’ that I had been invited to. I thought … ‘this guy is young, enthusiastic and has learnt the hard way’, then he has put those lessons learnt into a teachable format to help others achieve better results, and have some fun along the way’. He has connected easily with our team

and they have really taken those lessons on board and applied them with great results.

I am a ‘happy chappie’ and can recommend Steve and his approach to sales training. It works.”

BOB CARROL – MANAGING DIRECTOR – AUSTRALIAN EVENTS

“ Steve provided us with key concepts that helped our

business grow 18.2% from the previous year!”

CASE STUDIES & TESTIMONIALS“Steve, I’d just like to give you a little positive feedback from the training session I had with you the other day.

At the beginning of 2015, I’d decided this year was going to be intentionally better than all the others, and there was one area we needed some help with. Sales coaching!

There was never any reservation as to Who we would get our help from, there were some reservations about what we may encounter in the sessions though.

First, you were obviously great at doing Your thing, but “how could you possibly know enough about my business in such a short time to enable you to pass on tools specific to my industry.?”

Second, I was secretly hoping that this would not be just another “consultation” that would help me realise my pain points all over without giving me some tools to move forward.

Well, I’m really pleased to advise that we took just one snippet from our equipping process

and applied it the very next day. (yes, we have applied all the other ones since then too :) .

The result for us was an immediate sale the very next day, giving just under 2,000% return on investment for our coaching session. I can see why you are so totally sold out on your own system Steve.

We also discovered that businesses are incredibly similar in so many ways and that we can all be excellent at engaging, educating and converting more people than ever expected. Especially with the regular use of the right techniques. We’re feeling a lot more confident now about building this area of our business.

Thanks once again for your genuine interest in our personal and business success. We look forward to growing our business with Equip Consulting. ”

DEREK ANTONIEVICH – DIRECTOR – ONTIME MARKETING GROUP

Sales Training

Team Development

Consulting Partnerships

Steve ClaydonM 0432 097 696

Amy WillisM 0402 936 103

www.equipconsulting.com.au