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l l l

1. Bitner, M. J. and Booms, B. H. (1981), Marketing Strategies and Organization

Structure for Service Firms, in Donnelly, J. H. and George, W. R. (eds), Marketing

of Services, Conference Proceedings: American Marketing Association, Chicago, IL,

pp. 47-52.

196

2. Lauternborn, Robert (1990),New Marketing Litany: Four P's Pass ; C-words Take

Over, Advertising Age, 26.

3. Mitchell, D. and C. Coles (2003), Gaining and Extending Industry Leadership

Through Continuing Business Model Innovation, http://www.refresher.com/

Archives/!dmccinnovation.html.

4. Porter, M. E. (1979), How Competitive Forces Shape Strategy, Harvard Business

Review, March/April 1979.

5. Sunny https://www.facebook.com/pages/Sunny%E6%89%8B%E5%B

7%A5%E9%BB%9E%E5%BF%83%E5%9D%8A/195097470526541

6. THE F http://thefkitchen.weebly.com/3709633853266843265439135

7. Zwilling, M. (2011), The 10 Biggest Myths about Entrepreneurship, http://www.

businessinsider.com/author/martin-zwilling.

8. (2004)

9. (2011.11.07) 4P 4C 4S

http://epromotor.pixnet.net/blog/post/35907377

10. (2012)

11. (2012.05.28)http://icjan.blogspot.tw/2012/05/blog-

post_28.html

12. (2014.02.04)Facebook 10 12.3http://www.

bnext.com.tw/article/view/id/30952

6

(Business Plan)BP

197

1.

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198

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