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HANNOVER MESSE | LOWER SAXONY 4 - 8 APRIL 2011 EASTERN CAPE Trade & Investment Mission
Hannover Messe | Lower Saxony4 - 8 apriL 2011
EASTERN CAPETrade & InvestmentMission
Contents
EASTERN CAPE DEVELOPMENT CORPORATION | 2011
HANNOVER, LOWER SAXONY MISSION 01
overview of soutH afriCa
overview of eastern Cape
eastern Cape GrowtH seCtors
eastern Cape Mission Co-ordinators
eastern Cape deleGates– Department of Economic Development and
Environmental Affairs– Eastern Cape Development Corporation– Nelson Mandela Bay Municipality– Buffalo City Municipality– East London Industrial Development Zone
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09111315
naMibia
botswana
ziMbabwe
Mo
zaM
biq
ue
south africa
eastern Cape
Northern Cape
Western Cape
North West
Limpopo
Free State KwaZulu-Natal
MpumalangaGauteng
BLOEMFONTEIN
CAPE TOWN PORT ELIZABETH
EAST LONDON
DURBAN
JHB
BHISHO
Jeffreys Bay
NELSON MANDELA BAYPort Elizabeth
Port Alfred
EAST LONDON
BHISHO
King Williams Town
Grahamstown
Butterworth
Port St Johns
Lusikisiki
Mount Frere
Mthatha
Humansdorp
Uitenhage
Willowmore
Aberdeen
Graaff-Reinet
Middelburg
Cradock
Queenstown
Aliwal North
EastErn capE
Discover a land of opportunity, where a highly developed first world economy meets the huge potential of an emerging economy which creates a dynamic investment environment.
Home to approximately 6.9 million people, the province has the third largest population in South Africa. It has two major cities, Port Elizabeth and East London and vast natural resources which offer a kaleidescope of opportunities for investors such as grazing for livestock, forests, marine life, rich farming soils and wilderness.
The Eastern Cape’s positioning affords it easy access to African and global markets through the sea, road, rail and air networks and has a world-class commercial and industrial infrastructure. Apart from these advantages, the Eastern Cape is fortunate to have more than 300 days of sunshine a year and unsurpassed quality of life.
eastern Cape
Situated at the southern most tip of Africa, South Africa is a vibrant country alive with possibility and opportunities. South Africa, a popular and heavily sought after tourist destination, received 9.9 million visitors in 2009.
South Africa is positioned for prime access to the 14 countries comprising the Southern African Development Community (SADC) – a combined market of over 250 million people – as well as the islands off Africa’s east coast and even the Gulf States and India.
Having recently played host to the highly successful 2010 FIFA World Cup, South Africa excelled at being the first African country to host this event. Eager to take stock of what this opportunity has meant for the country in tourism and economic growth, South Africa has created a better life for many of its people.
soutH afriCa
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EASTERN CAPE DEVELOPMENT CORPORATION | 2011
General ManufaCturinG
The manufacturing sector is a key contributor towards the provincial economy. The dominant industries within manufacturing are three automotive manufacturing plants and automotive component manufacturers (see below), as well as pharmaceuticals (with Aspen as the largest producer of generic drugs in Africa located in Port Elizabeth).
Dairy, food processing, wool and mohair are the three primary active agro-processing industries in the province. The plastics industry, albeit small, is highly diversified throughout the province where automotive, packaging, moulding and extrusion, household and construction industries are prominent.
autoMotive
The Eastern Cape’s vehicle manufacturers are among the top companies in the automotive industry, with the focus mainly being on General Motors, Volkswagen, Mercedes-Benz and Ford automobiles.
The province is also home to automotive component manufactures which have established themselves globally, with the European Union as the largest export destination for local components.
aGriCulture & aGro-proCCesinG
The agriculture sector hosts a wide variety of commodities ranging from fruit production such as pineapples, citrus and tomatoes, livestock and ostrich farming to forestry as well as wool and mohair production.
business proCessinG outsourCinG & offsHorinG (bpo & o)
With the main provincial economic hubs of Port Elizabeth and East London, this is a rapidly growing industry with the potential for development. At the centre of this anticipated growth are the Coega and East London Industrial Development Zones.
finfisH MariCulture
Mariculture is a new industry that has developed in response to declining catches and increased fish prices. The Eastern Cape is the ideal setting for this venture due to warmer sea temperatures and Africa’s leading mariculture research institution situated at Rhodes University in Grahamstown.
eastern Cape GrowtH seCtors
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2011 | EASTERN CAPE DEVELOPMENT CORPORATION
HANNOVER, LOWER SAXONY MISSION 05
EASTERN CAPE DEVELOPMENT CORPORATION | 2011
eastern Cape Mission Co-ordinators
purpose of tHe trade Mission
The Eastern Cape trade mission is aimed at strengthening the economic relations between the Eastern Cape province and Lower Saxony, by exploring joint venture partnerships as well as promoting exports and investments. The Eastern Cape is geared towards taking advantage of the sales potential - in various industries - that makes the Hannover Messe the world’s premier technology event.
bulumko nelana mission LEADER
Tel: +27 43 605 [email protected]
Chumile ntuthu mission co-oRDinAtoR
Tel: +27 041 373 [email protected]
ikhona Mvaphantsi mission co-oRDinAtoR
Tel: +27 43 704 [email protected]
Coega IDZ – deep water port outside Port Elizabeth
HANNOVER, LOWER SAXONY MISSION 07
EASTERN CAPE DEVELOPMENT CORPORATION | 2011
DEDEA, the custodian of the provincial economic development agency Eastern Cape Development Corporation (ECDC), aims to create a province where all share in the benefits of environmental management, sustainable development and economic growth. DEDEA’s core business is that of spearheading growth and development of provincial economies, all the while committing to improving the lives of the Eastern Cape citizens.
departMent of eConoMiC developMent& environMental affairs (DeDea)
Mcebisi JonasmEmBER oF tHE EXEcUtiVE coUnciL: EAstERn cAPE DEPARtmEnt oF Economic DEVELoPmEnt AnD EnViRonmEntAL AFFAiRs
Tel: +27 43 605 7183
EcDc – head office in East London
eastern Cape developMent Corporation (eCDC)
ECDC provides a range of services aimed at achieving the socio-economic goals of the Eastern Cape through innovative private sector interventions.
ECDC facilitates and supports sector development in the Eastern Cape through: • Supportingexistingbusiness• Creatingopportunitiesfornewbusiness• Growingandsustainingexistingmarketsanddeveloping
new markets • Improvingaccesstoenterprisefinance• Ensuring that skills, infrastructure and policies support
business development
HANNOVER, LOWER SAXONY MISSION 09
EASTERN CAPE DEVELOPMENT CORPORATION | 2011
investMent proMotion
ECDC is the first point of call for local and foreign investment needs in the province, where at no cost the corporation assists potential investors with: • Identifyingbusinessopportunitiesinkeysectors• Facilitatingandfinancingjointventures• Accessing investment incentive schemes and local
business service networks • Creatingaccess toadiverseportfolioofavailable land
and buildings • Facilitatingcorporaterelocationsandaftercareservices• Lobbyingprovincialandnationalgovernmentforrelevant
interventions
trade & eXport proMotion
ECDC’s focus on trade and export promotion is geared towards creating maximum exposure for Eastern Cape companies while increasing export sales. The corporation also encourages partnerships through joint ventures, agents or distributors and strengthening ties between exporters and importers.
properties
ECDC has a substantial property portfolio comprising of industrial and commercial premises at affordable rates throughout the province. These include large industrial areas ranging from 400m² and 3,000m² and which are suitable for production and manufacturing of goods such as textile, plastics and electronics. This property portfolio makes ECDC one of the biggest property owners in the province.
sithembele MasecHiEF EXEcUtiVE oFFicER
Tel: +27 43 704 [email protected]
eastern Cape developMent Corporation (eCDC)
Port Elizabeth – the largest city in the Eastern cape
NMBM is one of six metropolitan municipalities in South Africa. It is located on the shores of Algoa Bay in the Eastern Cape province and comprises of Port Elizabeth and nearby towns, Uitenhage and Despatch.
The municipality, in partnership with key stakeholders, aims to build the competitiveness of the area and has prioritised key sectors for further growth and development:• Manufacturing- automotive, agro-processing, clothing
and textiles, chemicals metals and minerals• Tourism• Services- Business Processing outsourcing and
offshoring (BPo & o) and information communication technology (ict)
• Creativeindustries - film
Nelson Mandela Bay is a major exporter of a variety of commodities, the most well known being automotive manufacturing which is a rapidly expanding industry. Based in Uitenhage, Volkwagen SA is the biggest exporter of vehicles from the African continent as well as components to both domestic and world markets. Similarly, General Motors South Africa and Ford Motor Company are also highly competitive exporters in automotive manufacturing in Nelson Mandela Bay.
The Port of Ngqura and the Coega Industrial Development Zone (IDZ), located outside Port Elizabeth, are well positioned as a world class infrastructure site. The 11,000 hectare Coega IDZ is designed to meet the needs of manufacturers in a global market-place.
zanoxolo wayileEXEcUtiVE mAyoR
Tel: +27 41 506 3267/[email protected] www.nelsonmandelabay.gov.za
nelson Mandela baY MuniCipalitY (nMBM)
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EASTERN CAPE DEVELOPMENT CORPORATION | 2011
East London port – the only natural river port in southern Africa
Buffalo City Municipality is the local authority of East London and King William’s Town (50km West of East London).
With East London as its centre, the area is an ideal location for import and export business to the rest of South Africa’s market centres such as Cape Town, Durban and Johannesburg as well as international markets. Low input costs and adequate infrastructure – rail, road, sea and air – are key to attracting investors into the area.
Mercedes-Benz SA (one of South Africa’s largest foreign investors), Nestle (only chocolate manufacturer in South Africa), Johnson & Johnson (manufacturer and distributor of health care products) and Marley FloorworX (first and most successful process for tile-and-sheet floor covering production in South Africa) are some of the major companies in Buffalo City.
The area is well suited to local tourism, ecotourism and is rich in heritage.
zukisa fakuEXEcUtiVE mAyoR
Tel: +27 43 705 2000 [email protected]
buffalo CitY MuniCipalitY (BCM)
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EASTERN CAPE DEVELOPMENT CORPORATION | 2011
East London iDZ – the automotive supplier park
The EL IDZ is promoting economic growth in the region by offering both foreign and local investors a globally competitive combination of infrastructure, services and labour. The EL IDZ is positioned only six kilometres from East London’s river port and two kilometres from the airport.
22 investors have been secured by the EL IDZ and already a total investment of R920 million has been injected in the Zone by the 17 businesses which are operational.
With the concept of clustering industries to encourage efficiency and logistics savings, the EL IDZ launched the multi-original equipment manufacturing model which entails shared automotive component manufacturing facilities. This model has seen 10 component manufacturers investing in the Zone and this has proven to be a value-add for Mercedes Benz SA.
The EL IDZ is targeting key sectors for investment:• Automotive• Marineaquaculture• Agro-processing(bio-fuels,foodandtimberprocessing)• Pharmaceuticals• InformationCommunicationTechnology(ICT)and
electronics • BusinessProcessOutsourcing&Offshoring• Renewableenergyandadvancedmanufacturing
simphiwe KondlocHiEF EXEcUtiVE oFFicER
Tel: +27 43 702 [email protected]
HANNOVER, LOWER SAXONY MISSION 15
EASTERN CAPE DEVELOPMENT CORPORATION | 2011
east london industrial developMent zone (eL iDZ)
+27(0) 43 704 5606 | [email protected] | www.ecdc.co.za
IN THE EASTERN CAPE
CultivatingBUSINESSINNOVATION
For morE InFormatIon ContaCt:
eCdC eXport proMotion Tel: +27 43 704 5606Email: [email protected]
eCdC investMent proMotion Tel: +27 43 704 5606Email: [email protected]
Head offiCeECDC House, Ocean Terrace ParkMoore Street, Quigney, East London
PO Box 11197, Southernwood 5213
Tel: +27 (0) 43 704 5600Fax: +27 (0) 43 704 5700
www.ecdc.co.za
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