Business Intelligence for Subscription Music Services Collaboration with SEMESTER PROJECT 4 • DATA ACQUISITION, AGGREGATION & VISUALIZATION • SUMMER TERM 2013 FINAL PRESENTATION ON JULY 3rd, 2013 h_da HOCHSCHULE DARMSTADT UNIVERSITY OF APPLIED SCIENCES FACHBEREICH MEDIA FACULTY OF MEDIA Enes Ünal PROJECT MANAGEMENT Christopher Rein INFORMATICS & TECHNOLOGY Marco Wicht INFORMATICS & TECHNOLOGY Maximilian Bartl DESIGN imd INTERACTIVE MEDIA DESIGN BACHELOR OF ARTS WWW.IMD.FBMD.H-DA.DE
Transcript
Business Intelligencefor Subscription Music Services
Collaboration with
SEMESTER PROJECT 4 • DATA ACQUISITION, AGGREGATION & VISUALIZATION • SUMMER TERM 2013FINAL PRESENTATION ON JULY 3rd, 2013
h_daHOCHSCHULE DARMSTADTUNIVERSITY OF APPLIED SCIENCES
FACHBEREICH MEDIAFACULTY OF MEDIA
Enes ÜnalPROJECT MANAGEMENT
Christopher ReinINFORMATICS & TECHNOLOGY
Marco WichtINFORMATICS & TECHNOLOGY
Maximilian BartlDESIGN
imdINTERACTIVE MEDIA DESIGNBACHELOR OF ARTS
WWW.IMD.FBMD.H-DA.DE
h_da SEMESTER PROJECT • SUMMER TERM 2013
We all know, there are different ways of music consumption.
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Former ways: non-digital data.
grammophon. cassette. radio.
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Current ways: digital data.
laptop. smart tv. smartphone. tablet.
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New generation of users is emerging.
We often subscribe to music streaming services.
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Music streaming platforms have grown in the past few years.
We are able to consume music as an„all you can eat“ package.
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Users produce a large amount of data:
artist. album. track. genre. time.date. location. device. play counts. users.
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Definition of Big Data by Bill Ruh, Vice President & Global Tech. Director, GE General Electric
«(...) describes large volumes of high velocity, complex and variable data that require advanced
technologies to capture, store, distribute and analyze information (...). But there is more to Big
Data than numbers and insights.»
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Challenge.
Redesign information experience ofexecutives in subscription music services.
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Solution.
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About.
is a BI tool to help subscription music services learn from their data and make more
of what they are storing.
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Product trailer on Vimeo.
https://vimeo.com/69536350 – ECHO Music Business Intelligence
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Rhapsody™ is the number-one U.S. premium subscription music service with
18.000.000+Songs
1.000.000+U.S. subscribers
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SEMESTER PROJECT • SUMMER TERM 2013
SeattleHeadquarters
San Francisco New York Frankfurt
Rhapsody™ Offices in
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Target group and their needs.
Executives at Rhapsody™ want to learn more about changing trends in regional
consumer activities in order to adjust marketing campaigns.
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Live demo
Let‘s see how works.
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Our tool can easily answer the following questions:
#1 Which cities to do shows in?
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Our tool can easily answer the following questions:
#2 What songs are trending in those cities?
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Our tool can easily answer the following questions:
#3 Which artists to promote?
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Our tool can easily answer the following questions:
#4 What ways to use to promote artists and events?
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Database
QUERIES RESULTS
DatabaseConnection
VisualizationHandler
RESULTSFILTER SETTINGS
FilterSet
FILTER SETTINGS
RESULTS
MainView
DetailView
RESULTS
RESULTS
BarChart
PieChart Graph
CREATED WITH PROCESSING
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Outlook
#1 web & mobile app – currently running as a desktop application
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Outlook
#2 social media integration – analysis of likes, followers, hashtags, retweets etc.
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Outlook
#3 new biz – develop a tool forfurther subscription services, such as movies,
music videos, magazines etc.
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Geoffrey Moore, british actor and film producer:
«Without big data analytics, companies are blind and deaf, wandering out onto the web
like deer on a freeway.»
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Christopher ReinINFORMATICS & TECHNOLOGY
Marco WichtINFORMATICS & TECHNOLOGY
Enes ÜnalPROJECT MANAGEMENT
Maximilian BartlDESIGN
Thank you for your attention.
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This is a study project completed in July 2013 by
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Prof. Tsunemitsu TanakaDESIGN COACH, HOCHSCHULE DARMSTADT
Daniela BartelsSR. DIRECTOR MUSIC PROGRAMMING, NAPSTER
Prof. Andrea KrajewskiDESIGN COACH, HOCHSCHULE DARMSTADT
