SUPPLY CHAIN IN FMCG INDUSTRY

SUPPLY CHAIN MANAGEMENT

Supply Chain Management (SCM) is the management of interconnected businesses involved in the ultimate provision of product and service packages required by end consumers. Supply chain management spans all movement and storage of raw materials, work in progress inventory, finished goods from point of origin to point of consumption (supply chain)

SUPPLY CHAIN Supply Chain as opposed to Supply Chain Management

is a set of organisations directly linked by one or more of the upstream and downstream flows of products, services, finances and informationfrom a source to a customer. Managing a supply chain is “Supply Chain Management”

SUPPLY CHAIN

FMCG INDUSTRY FMCG industry includes food and non food everyday

consumer products. They are usually purchased as a small scale consumer decisions (advertising, promotions) so they are heavily supported by the manufacturers. Typical purchasing of these products occur at grocery stores, supermarkets, hypermarkets etc.

LEADING FMCG STORES

FMCG SUPPLY CHAIN

FMCG supply chain is interrelated collection of processes and associated resources. It includes suppliers, manufacturers, logistics services providers, warehouses, distributors and all other entities that lead upto delivery to final consumer.

LEADING FMCG COMPANIES

PROCTER & GAMBLE

HINDUSTAN UNILEVER LTD.

FRITOLAYS

COCA COLA

AMUL

NESTLE

P&G began as a small soap and candle company in cincinnati, ohio, USA, in 1837. By 1890, P&G became multi million dollar corpaoration. P&G has many well known brands which will include Pampers, Max Factor Cosmetics, Panteen Shampoos, Iams & Eukanuba pet foods and Pringles potato chips.

P&G's SUPPLY CHAIN MANAGEMENT

P&G's SUPPLY CHAIN MANAGEMENT

P&G delievers superior customer and logistics services. Quality, value and technology are the core of their product supply chain which includes-

Logistics

Manufacturing

Purchasing

Customer services

Hindustan Lever's distribution network is considered as its key strength. Its focus is not only to enable easy access to the brands but also to touch the consumers with a three way convergence- of product availabilty, brand communication, and higher levels of brand experience.

FRITOLAY'S SUPPLY CHAIN

The coca cola company is the world's no. 1 soft drink maker, selling 1.3 million bevereges everyday.

Supply chain of coca cola- the coca cola system produces concentrates and bottling parteners manufacture, package and distribute the product.

COCA COLA's SUPPLY CHAIN

RAW MATERIALS

MANUFACTURER DISTRIBUTION CENTER

CUSTOMER

Amul is the common brand for most product categories produced by various unions: liquid milk, milk powder, butter, ghee, cheese, cocoa products, sweets, ice creams and condensed milk.

AMUL's SUPPLY CHAIN

Nestle is the largest food and nutrition company in the world. Nestle has some 6000 brands, with a wide range of products in the markets including Nescafe, golden nuggets, milky bar, maggi etc.

NESTLE's SUPPLY CHAINNESTLE

PRODUCTION CENTERS

FACTORY 1 (HARYANA) FACTORY 2

(PUNE)

FACTORY 3 (BANGALORE)

DISTRIBUTION CHANNELS

RETAILERS ALL OVER INDIA

CUSTOMERS

FMCG FROM DIFFERENT POINT OF VIEWS

From Manufacturer's point of view

From Retailer's point of view

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