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STANDARDS GUIDE
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ECO GOAL:
RESPONSIBLEMATERIALS
ECO GOAL:
LABORCONDITIONS
CLEANENERGY USE
DEVICERECYCLING
Toxic-free materialsAdditional chemical-phaseoutSmartphone average
* BASED ON ECOGOAL AUDIT COMPLIANCE
82%*21%*32%*
82%32%
82%*21%*
5,320,000 kw4.2 lbs32%
Phones returnedMaterial recovered
Energy spent per phoneCO2 emitted per phoneRenwable energy used
Worker safetyChild labor vigilanceEquitable wages
goaleco
ECO GOAL: ECO GOAL:
For more, visit ecogoal.com/AppleiPhone on your computer or smartphone, or look for instore interactive displays
For full ecogoal report, visit ecogoal.com/AppleiPhone on your computer or smartphone, or see instore signage
AppleiPhone 4S
RESPONSIBLEMATERIALS
LABORCONDITIONS
CLEANENERGY USE RECYCLE YOUR CELL PHONES
To recycle this phone, visit Apple.com/recycle or call 1-800-ASK-APPLE to have a prepaid return package delivered to you for free.
goaleco
DEVICERECYCLING
For full ecogoal report, visit ecogoal.com/SamsungGalaxy on your computer or smartphone, or see instore signage
SamsungGalaxy S II
RESPONSIBLEMATERIALS
LABORCONDITIONS
CLEANENERGY USE RECYCLE YOUR CELL PHONES
To recycle this phone, visit Samsung.com/recycle or call 1-888-SAMSUNG to have a prepaid return package delivered to you for free.
goaleco
DEVICERECYCLING
AppleiPhone 4S
In-store display
Packaging graphic
Apple iPhone Samsung Galaxy
For full ecogoal report, visit ecogoal.com/AppleiPhone on your computer or smartphone, or see instore signage
AppleiPhone 4S
RESPONSIBLEMATERIALS
LABORCONDITIONS
CLEANENERGY USE RECYCLE YOUR CELL PHONES
To recycle this phone, visit Apple.com/recycle or call 1-800-ASK-APPLE to have a prepaid return package delivered to you for free.
goaleco
DEVICERECYCLING
RECYCLE YOUR CELL PHONESTo recycle this phone, visit Apple.com/recycle or call 1-800-CALL-APPLE to have a prepaid returnpackage delivered to you for free.
STANDARDS GUIDE
ecogoal
ecogoal is a standard of manufacturing process based on full lifecycle analysis.
Initially for mobile phones, benchmarks are set by the Ecogoal Group, an
international organization dedicated to investigating the environmental impact of
many consumer goods. Ratings are based on four primary categories: materials,
labor, energy, and recycling.
Mobile Phone Lifecycle Analysis
Mine raw materials.
Harmful minerals such as the notorious coltan ore are mined across Africa by
workers of all ages, often equipped with no protective equipment or filtration
masks for safe breathing. In many cases, such as in the Democratic Republic
of Congo, coltan mining has been helping to finance serious conflict and
perpetuate warfare.
Minerals are mined, moved through trading houses, exported to various
international markets, refined for use in electronics, and then sold to consumer
goods manufactureres. More than just mobile phones, this process is the origin
for most consumer electronics.
Assemble units.
Assembly of a mobile phone is a complex process. After extraction, refined
materials are formed into various chipsets, solders, metals, plastics. Through
serveral sub-assembly processes, the components of the phone (the screen,
processor, microphone, camera, etc.) are manufactured across Asia due to its
inexpensive labor. Components are shipped to a central assembly location
where workers put the device together, often largely by hand, performing the
same physical actions that often induce carpal tunnel syndrome.
Consume energy.
All of the aforementioned processes are incredibly energy-intensive, and they
often take place in facilities that are archaic and inefficient. Massive quantities
of raw materials and sub-assembled components are transported across Africa,
Asia, and parts of Europe.
As with most consumer goods, every step of the mobile phone manufacturing
process is designed for affordability rather than sustainability.
Recycle devices.
Often seen as the salvation of the consumer electronics lifecycle, device
recycling is not always a safe process. In the worst cases, recycling
facilities are centers where electronic junk is shipped to workers who
crack everything open, rummage for any valuable minerals, chips, or
components, and burn the remaining materials, sometimes without any
air filtration masks or ventilation.
It is important to recycle electronics in a responsible manor. Facilities
need to protect laborers’ health as well as dispose of waste material
safely. Devices, as well, must be designed with recycling in mind, and
streamlining product lines can assist in reducing e-waste.
ecogoalLabel Design
ECO GOAL: ECO GOAL:
RESPONSIBLEMATERIALS
LABORCONDITIONS
DEVICERECYCLING
CLEANENERGY USE
Toxic-free materialsAdditional chemical-phaseoutSmartphone average
* BASED ON ECOGOAL COMPLIANCE AUDIT
90%*36%*47%*
64%37%
71%*9%*
6,570,000 kw4.9 lbs18%
Phones returnedMaterial recovered
Energy spent per phoneCO2 emitted per phoneRenwable energy used
Worker safetyChild labor vigilanceEquitable wages
goaleco
For more, visit ecogoal.com/SamsungGalaxy on your computer or smartphone, or look for instore interactive displays
SamsungGalaxy S II
RECYCLE YOUR CELL PHONESTo recycle this phone, visit Samsung.com/recycle or call 1-88-SAMGSUNG to have a prepaid returnpackage delivered to you for free.
ECO GOAL: ECO GOAL:Global impact
For full ecogoal report, visit ecogoal.com/SamsungGalaxy on your computer or smartphone, or see instore display
SamsungGalaxy S II
RESPONSIBLEMATERIALSLABORCONDITIONSCLEANENERGY USE RECYCLE YOUR CELL PHONES
To recycle this phone, visit Apple.com/recycle or call 1-888-SAMSUNG to have a prepaid return package delivered to you for free.
Global impactgoaleco
DEVICERECYCLING
ECO GOAL: ECO GOAL:
RESPONSIBLEMATERIALS
LABORCONDITIONS
DEVICERECYCLING
CLEANENERGY USE
Toxic-free materialsAdditional chemical-phaseoutSmartphone average
* BASED ON ECOGOAL COMPLIANCE AUDIT
82%*21%*32%*
82%32%
82%*21%*
5,320,000 kw4.2 lbs32%
Phones returnedMaterial recovered
Energy spent per phoneCO2 emitted per phoneRenwable energy used
Worker safetyChild labor vigilanceEquitable wages
goaleco
For more, visit ecogoal.com/AppleiPhone on your computer or smartphone, or look for instore interactive displays
AppleiPhone 4S
RECYCLE YOUR CELL PHONESTo recycle this phone, visit Apple.com/recycle or call 1-800-CALL-APPLE to have a prepaid returnpackage delivered to you for free.
ECO GOAL: ECO GOAL:Global impact
For full ecogoal report, visit ecogoal.com/AppleiPhone on your computer or smartphone, or see instore display
AppleiPhone 4S
RESPONSIBLEMATERIALSLABORCONDITIONSCLEANENERGY USE RECYCLE YOUR CELL PHONES
To recycle this phone, visit Apple.com/recycle or call 1-800-ASK-APPLE to have a prepaid return package delivered to you for free.
Global impactgoaleco
DEVICERECYCLING
RESPONSIBLE MATERIALS
How safe and sustainable are the materials that are used in production?
CRITERIA:
Toxic-free materialsMeasured by Ecogoal group audit compliance
Presence of substances considered toxic by the Ecogoal Group Guidelines.
Additional chemical phase-outMeasured by Ecogoal group audit compliance
Effort to detect and remove additional toxic substances not regulated by the Ecogoal Group Guidelines.
ENERGY USE
In production, how much of the energy comes from renewable resources? How much energy is used by the device itself?
CRITERIA:
Energy spent per phoneMeasured in kilowatts (kw)
Total energy expended for the production of each phone. All of these figures include raw material extraction, sub-assembly, final production, and all transportation.
CO2 emitted per phoneMeasured in pounds (lbs) of CO2
Total carbon dioxide released for every phone produced.
Renewable energy usedMeasured in percentage of total energy spent per phone (kw)
Amount of energy that comes from renewable sources (solar, hydro-electric, geothermal, wind, etc.) for production.
This rounded diamond outline always represents the ecogoal standard. Colored trianges that extend past the rounded diamond indicate exceeding standards provided by the Ecogoal Group, while triangles that end inside the rounded diamond indicate underperformance in that category.
DEVICE RECYCLING
How does the manufacturer recycle devices at the end of their consumer lifecycle?
CRITERIA:
Phones returnedMeasured in percentage of phones returned
Percentage has this company shown, historically, it can receive back units for recycling.
Material recovered Measured in percentage of usable material salvaged from each phone
The estimated US dollar value of usable materials salvaged from recycled units as a percentage of the esitmated value of new materials that produce each unit.
LABOR CONDITIONS
Do employees work in a safe environment? Are they paid fair wages? Are underage labor policies enforced?
CRITERIA:
Worker safetyMeasured by Ecogoal group audit compliance
Average work environment safety rating across various production facilities.
Child labor vigilanceMeasured by Ecogoal group audit compliance
This rating, using Ecogoal Group Guidelines, measures various facilties’ attentiveness and action taken regarding underage labor.
Equitable wagesMeasured by Ecogoal group audit compliance
Using a variable formula, this rating assesses the salaries of all workers involved in making the phone.
ECO GOAL:
RESPONSIBLEMATERIALS
ECO GOAL:
LABORCONDITIONS
CLEANENERGY USE
DEVICERECYCLING
Toxic-free materialsAdditional chemical-phaseoutSmartphone average
* BASED ON ECOGOAL AUDIT COMPLIANCE
82%*21%*32%*
82%32%
82%*21%*
5,320,000 kw4.2 lbs32%
Phones returnedMaterial recovered
Energy spent per phoneCO2 emitted per phoneRenwable energy used
Worker safetyChild labor vigilanceEquitable wages
goaleco
ECO GOAL: ECO GOAL:
For more, visit ecogoal.com/AppleiPhone on your computer or smartphone, or look for instore interactive displays
For full ecogoal report, visit ecogoal.com/AppleiPhone on your computer or smartphone, or see instore signage
AppleiPhone 4S
RESPONSIBLEMATERIALS
LABORCONDITIONS
CLEANENERGY USE RECYCLE YOUR CELL PHONES
To recycle this phone, visit Apple.com/recycle or call 1-800-ASK-APPLE to have a prepaid return package delivered to you for free.
goaleco
DEVICERECYCLING
For full ecogoal report, visit ecogoal.com/SamsungGalaxy on your computer or smartphone, or see instore signage
SamsungGalaxy S II
RESPONSIBLEMATERIALS
LABORCONDITIONS
CLEANENERGY USE RECYCLE YOUR CELL PHONES
To recycle this phone, visit Samsung.com/recycle or call 1-888-SAMSUNG to have a prepaid return package delivered to you for free.
goaleco
DEVICERECYCLING
AppleiPhone 4S
In-store display
Packaging graphic
Apple iPhone Samsung Galaxy
For full ecogoal report, visit ecogoal.com/AppleiPhone on your computer or smartphone, or see instore signage
AppleiPhone 4S
RESPONSIBLEMATERIALS
LABORCONDITIONS
CLEANENERGY USE RECYCLE YOUR CELL PHONES
To recycle this phone, visit Apple.com/recycle or call 1-800-ASK-APPLE to have a prepaid return package delivered to you for free.
goaleco
DEVICERECYCLING
RECYCLE YOUR CELL PHONESTo recycle this phone, visit Apple.com/recycle or call 1-800-CALL-APPLE to have a prepaid returnpackage delivered to you for free.
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