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CHAPTER: 9ELECTRONICCOMMERCE STRATEGY

AND IMPLEMENTATIONSEMESTER : 10 & 11

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NAMES OF MEMBERS:1. MUHAMMAD IRFAN

2. MANAL FAZAL

3. FATIMA QAVI

4. IMRAN UDDIN

5. RIMSHA KHALID

6. AFSHAN ANWER

7. ATIF IMTIAZ

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IBMs E-BUSINESS

STRATEGY:

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STRATEGIC PLANNING

FOR EC

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INDUSTRY AND

COMPETITVE ANALYSIS

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STRATEGY

FORMULATION

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CRITICAL SUCCESS

FACTORS FOR ECIndispensable business, technology,

human factors

Highly dependant on the companysituation

Some CSF of EC initiatives:

1. Technical infrastructure

2. Competition and market situation

3. Customer acceptance

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A VALUE ANALYSIS

APPROACHA series of activities a company

performs to achieve its goal at

various stages of production processWhen customers start to use the

internet to conduct business, a new

value for the selling company iscreated

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RETURN ON

INVESTMENT AND RISKANALYSIS The rate of ROI for an EC project is aratio of the cost of resources

required It includes both quantifiable and

non-quantifiable items

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EC SCENARIOSThe members only submit scenarios

applies mostly to B2B EC

The electronic middlemen scenarioshows that business and consumermarket can make their products and

services available

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STRATEGIESAssumes fighting against allcompetitors for the purpose of

survival and to win

A competitive strategy can be :1.Offensive

Frontal assault

Flanking maneuver

2. Defensive

Raise structural barriers

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STRATEGIES

Used to gain a competitiveadvantage within an industry byworking with other firms.

Strategic alliance is a partnership ofmultiple corporations formed toachieve competitive advantages thatare mutually beneficial

Major types of strategic alliance are:

-Joint venture

- Value chain partnership

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EC STRATEGY IN ACTIONA company should be able to answer the

following questions at the end of strategicplanning:

1.How is EC going to change our business?

2.How do we uncover new type of businessopportunities?

3. Do we become intermediaries ourselves?4. How do we bring more buyers togetherelectronically?

5.How do we change the nature of our

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THE STEPS TOSUCCESSFUL ECPROGRAMS (CONT..)6. Extend your current systems to the outside.

7. Track new competitors and market shares.

8. Develop a web centric marketing strategy.

9. Participate in the creation and development

of virtual marketplaces.10.Instill EC management style.

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WARE ET AL. 7 STEP

MODELA seven steps strategy for developingEC.

1. Create a map of scenarios for aligningbusiness strategy.

2. Communicate a vision from top management

to drive internet initiatives.3. Identify and transform key value

constellations.

4. Develop the portfolio of EC initiatives.

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COMPETITIVEINTELLIGENCE ON THEINTERNET Competitive intelligence is an integralpart of strategic planning and can be

conducted by conventional methods and byusing the internet.

USING THE INTERNET TO CONDUCTCOMPETITVE INTELLIGENCE.

USING PUSH TECHNOLOGY FOR COMPETITIVEINTELLGENCE.

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USING THE INTERNET TOCONDUCT COMPETITVEINTELLIGENCE

Internet play a major role as a source of

competitive information and an increasinglyimportant role in supporting competitiveintelligence.

The internet can be used to help a companyconduct competitive intelligence easily, quickly,and relatively inexpensively.

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UNCOVERING SPECIFICEC OPPORTUNITIES ANDAPPLICATIONS

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WHICH BUSINESS

MODEL TO USE???

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IN ECSecurity control must be considered

through out the development process

Develop effective security andprivacy guidelines

Address the internet features thatmust be monitored

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NEED OF ASSESSMENT

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COLLECTING

INFORMATION

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FINALIZATION

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THANK YOU