EnergyZoneFuel Cell Power Generator

Stacey Vasquez / Rebecca Li/ Doris Yeh / Feifei Ling

What’s EnergyZone?

EnergyZone

What’s EnergyZone?

Target CustomersFrom MRI Research

● Middle Age: 35-54● Now Married, / Children(6-17yrs)● Education: Graduate College +● Occupation:Profession, Management,

business, sales and office occupation● HHI: 75,000 +● Home:Owned● Years at present address: 5+● Race: White, Asian, American Indian● County Size: B or C● Census Region: North East, Midwest,

West● Interests: Lifestyle, Finance,

Healthcare, Cooking, Home decoration, Business, News

Target Audience

● Economic efficient driven(long time breakeven)

● Environmentalists

● Home Builders ( do we really need them?)

Positioning &

Objectives

Mr. FC !

Brand Image & Campaigns

Campaign

Search Engine Marketing

WHY?You have to!

This is HOW!

CampaignSearch Engine Marketing

KEYWORDS

CampaignSearch Engine Marketing

Cam

paignSocial M

edia Marketing

WHY?BENEFIT?

Channel Name: EnergyZone● Introduce, aware and educate -- function, usage, how efficient -- Like,

Share, Subscribe, watching time, leaving email after watching● Engage and share -- Energy Saving Tips and Testimonials -- CTR,

Share, comments, leaving email after watching, postcode to find out the closest store

Advertisement“A breakthrough electricity generator helps you cut down your monthly electricity bills. ”“A breakthrough fuel cell generator can only generate clean and efficient energy. With it, you can change the world!” -- (Click here to learn more.)

● Click to learn more (CTR)/ find out the closest store/ leave the email address.

Advantage:

Facebook Page:● Introduce, aware and educate● Share Videos of YouTube● Special Campaign: ”Earth Hour”● Energy Saving Tips

Advertisement:● Paid Ads● Promotion facebook page● promotion of facebook post

Advantages:

Twitter account:● Introduce, aware and educate● Share Videos of YouTube● Special Campaign: ”Earth Hour”● Energy Saving Tips, hash tags

Advertisement:● Paid Ads● Promotion facebook page● promotion of facebook post

Advantages:

CampaignE-Mail Marketing

CampaignE-Mail Marketing

Why Email

● Boost brand awareness via email newsletters

● Combine emails with social media & customized landing pages

● Measure & test● Relationship building

CampaignE-Mail Marketing

Measurement● Click-through data● Special promotion● Unique phone number

CampaignE-Mail Marketing

Scheduling Emails● Welcome ● Follow-up ● Newsletter ● Promotion

Stra

tegy

Beh

avio

ral T

arge

ting

ACTIVE

RELEVANT

ENGAGING

EFFICIENT

My IP Address Is: 98.96.50.134

StrategyBehavioral Targeting

CampaignBehavioral Targeting

Don’t be Scared Anymore! Calculate Now

Mr. FC is Here to Save You

Rich Media!Different

Landing Pages

EnergyZone Fuel Cell

Budget Structure

SEO: 1.2millionSM Marketing: 1.2 million +Email Marketing: 0.8 millionBehavioral Targeting: 1.8 million

Strategic Timeline

03/2014 04/2014

Mar 1

Social Media

Mar 15

Email

Mar 29

Earth Hour

Mar 31

EnergyZone FC Launch!

Save Energy & Have a Bright Future!

Thank You!