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Investing into S.E. Asia & eCommerce By Paul Srivorakul
Investing into S.E. Asia & eCommerceBy Paul Srivorakul
SG, MY, TH – Media Consumption
Source: comScore Media Metrix – Multi Country Media Trend Asia Pacific Visitors Ages 15+, October 2011
Visitation to Retail Category Grows Across APAC Markets
Ecommerce Evolution• Phase 1: Search (Amazon) Helping people find what
they’re looking for at the exact moment they want it.
• Phase2: Push (Groupon, & Gilt) Deals on things people probably weren’t looking for, with elements of scarcity, limited time offers, and social baked in.
• Phase 3: Discovery (Pinterest, Birchbox, & Svpply) Generating demand through personalized marketing and curation with a seamless transition to buy
Ecommerce Landscape
Source: Luma Partners LLC 2012
Internet is being rebuilt around people Peoples profile’s and content are moving with them as they visit different sites
TodayPast
Mobile allows for constant connectivity
Source: ThinkMobile with Google 2012
% of daily queries by hour
Commerce
Advertising
Content
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