ECOMMERCE TRENDS 2017W W W . P E R Z O N A L I Z A T I O N . C O M

WHAT IS IMPACTING THE ECOMMERCE INDUSTRY TODAY?

The E-commerce business to a large extent is impacted by the changes happening in the world of technology, and hence evolves to be

smarter, customer friendly and cost effective.

It is witnessing the emergence of technologies like Cloud Computing, Data Analytics and Artificial Intelligence which is going to change the industry like never before.

SOME OF THE TECHNOLOGIES ADOPTED BY THE ECOMMERCE INDUSTRY ARE –

WHAT ARE THESE NEW TECHNOLOGIES STRIVING

TO ACHIEVE?

The new technologies are trying to gauge the behavior of the potential customer more efficiently and make adequate changes to convert them into buyers frequently.

H O W I S U N I Q U E C O N T E N T I M P O R T A N T T O E C O M M E R C E S U C C E S S ?The aim is to make customers go through unique compelling contents, to not only grab their attention but also help them make an emotional relationship with the brand.

SOME OF THE WAYS IN WHICH ECOMMERCE INDUSTRY IS PRIORITIZING CUSTOMERS ARE –

• More buying opportunities • Automated search • Predictive Placement of products • Express delivery

MORE THAN FIFTY PERCENT OF THE TOTAL ECOMMERCE REVENUE NOW, IS

COMING FROM THE MOBILE PLATFORM.

WHY IS MOBILITY IMPORTANT IN

ECOMMERCE INDUSTRY?

THE NEW BUZZWORDS OF THE ECOMMERCE INDUSTRY ARE -

Personalization

1 2Customizations

3Niche Markets

WHAT IS ‘PERSONALIZATION’

IN A NUTSHELL?

Personalization is the real-time addressing the experience of the online shopper according to their shopping needs, which differs from one customer to another.

Personalization includes product recommendation, personal emails and personal notification with the help

of the segmenting characteristics like geo-location, time, browsing device and social media attributes.

WHAT ALL DOES PERSONALIZATION INVOLVE?

WHY IS LINKING OUT IMPORTANT?

L i n k i n g o u t m a k e s t h e e C o m m e r c e p l a t f o r m m o r e n o t i c e a b l e , v a l u a b l e , r i c h w i t h r e s o u r c e s a n d a l s o m a k e s p e o p l e g i v e p o s i t i v e p a r t i c i p a t i o n a n d c o n t r i b u t i o n t o t h e h o s t w e b s i t e .

T H A N K Y O U

L O O K I N G F O R M O R E C O N T E N T O N E C O M M E R C E ?

D I S C O V E R