10 April 2023

Authentic Taste – a quest for the perfect online recipe

Kenny Van Beeck

About Authentic Taste

210 April 2023 |

• French & Italian delicacies• Authentic & artisanal

products• Direct import & sale• eCommerce & tastings• Personal contact & advice

Authentic Taste - marketing approach

310 April 2023 |

Online:•Website & recipe blog•Facebook page•eNewsletters•Facebook ads•Google ads

Offline:•Gastronomical tastings

The real challenge?

410 April 2023 |

How to sell a premium delicacy without you to be able to:•Taste it•Smell it•Knowing it•Knowing how to use it

… at the lowest possible business investments

Let’s find out !!

The website – Weebly.com

510 April 2023 |

• Hosting incl.• CMS driven• Mobile ready• Paypal integration• Blog & social plugins

Budget: $ 35 / year

Online payment – Paypal.com

610 April 2023 |

• Payment management• Order follow-up• Standard plug-in on Weebly

Budget: 3,4 % per transaction

The website – Results

710 April 2023 |

Past 6 months

Facebook page

810 April 2023 |

Budget: free

Facebook page – Results

910 April 2023 |

Conclusion

•Facebook & Facebook page scores above average site results•Facebook is mainly a loyal audience

eNewsletters – EmailGarage.com

1010 April 2023 |

• Profile management• Full reporting• Site integration• Transaction scenarios

Budget: 70 EUR / year

eNewsletters – Results

1110 April 2023 |

Conclusion

eNewsletters are scoring above general market benchmarks.

Facebook ads - Results

1210 April 2023 |

Conclusion

•CTR are above average•Mainly new visitors, with high bounce rates

Budget: 259,59 EUR

Google ads - Results

1310 April 2023 |

Conclusion:•Expensive vs return•This was a one day budget (45 minutes)•High interest without conversion

Budget: 573,59 EUR

DayOfTheWebshop- Results

1410 April 2023 |

Conclusion:•A one day event•Scores above all site averages•Good results vs investments•Overall good media exposure•Cost per visit between FB and Google Ads

Budget: 200,00 EUR

Authentic Taste – mkt timeline

1510 April 2023 |

Google adds

LinkedIn announcement

DagVanDeWebshop

FacebookAdds

The financial marketing impact• Website development: $ 35 – 26,00 EUR• Paypal transactions: 35,00 EUR• Newsletters: 70,00 EUR• Facebook ads: 250,90 EUR• Google ads: 573,59 EUR• Dagvandewebshop: 200,00 EUR

Total online budget: 1.155.49 EUR

• Tastings china : 486,23 EUR• Bisiness cards: 120,00 EUR

Total offline budget: 606,23 EUR

1610 April 2023 |

Total budget1.761,72 EUR

The Authentic Taste revenue

15.843 EUR

1710 April 2023 |

The catch -

1810 April 2023 |

We got 3 direct online sales orders !!The rest came out of tastings & networkingConclusion:•No taste•No smell•No touch

… No online sale

Thank youeTale BVBAKenny Van Beeckkenny@etale.betel + 32 476 29 95 49

http://www.etale.be

http://www.linkedin.com/in/kennyvanbeeckhttp://twitter.com/Kvanbeeck