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eCommerce Holiday email marketing

Date post:20-Aug-2015
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  1. 1. DESIGN FOR HOLIDAY EMAILS E C O M M E R C E The Best UX practices for holiday themed marketing emails e C o m m e r c e U X D e s i g n a M i n e W h a t i n i t i a t i v e
  2. 2. 1e c o m m e r c e u x d e s i g n . c o m Add a lifestyle section Make an emotional connection with your customers by adding videos or pictures of people enjoying your products, or by including recipe ideas, home decoration ideas, gift-wrapping tips, party planning advice, etc. Include innovative elements and photography that compel your readers to explore further. 1 Average order value increased by 26%. Read on to find out more on how we helped. L E A R N M O R E
  3. 3. 2e c o m m e r c e u x d e s i g n . c o m Gift guides Make your shoppers lives easier during the holidays by helping them choose the perfect gift for everyone on their list. Curate your products into gift guides. Categorizing them by relationship (gifts for boyfriends, gifts for spouses, gifts for girlfriends, gifts for family, gifts for children, etc), by price (under $10, under $15 etc), by gender (Ideas for men, for her etc), by personality (geek, adventurer, entertainer etc), by color, by product category, by age (babies, kids, teens, adults) or by top rated products are few examples. Run multiple gift guide email campaigns or even combine multiple ideas in a single campaign. 2
  4. 4. 3e c o m m e r c e u x d e s i g n . c o m Free and quick shipping Tell your shoppers whether you offer free shipping, overnight shipping etc so that they dont have to spend their time looking around your website for it. Shoppers expect free shipping in one form or another during holidays. If its not possible for you to offer free shipping on all orders, offer it on orders over a certain amount based on your business or offer it only on specific days. Communicate this information to your shoppers on all your emails. Send a reminder about the order-by date for christmas delivery. 3
  5. 5. 4e c o m m e r c e u x d e s i g n . c o m Build confidence If you want your shoppers to purchase from you, you need to make sure they find you trustworthy. Remind your customers about product quality, satisfaction guarantee, customer service, competitive price, trusted payment methods, customer reviews etc and let them know how much you value them, so that they think of you when they want to buy something. Also, they will buy from you with confidence. 4 Read on to find out how a Shopify based luxury retailer increased their landing page conversion by 200%. L E A R N M O R E
  6. 6. 5e c o m m e r c e u x d e s i g n . c o m Promote charitable giving Give back to charitable organizations during holidays. Donate a percentage of your sales made on selected days or throughout the entire season and integrate your involvement into your email campaign. Tell your readers how they can contribute, whether by shopping on a selected day or by purchasing a product that supports the cause. Include a catchy link that encourages your readers to join your cause and help those in need. 5
  7. 7. 6e c o m m e r c e u x d e s i g n . c o m Limited-time offer Encourage existing customers to purchase more giving special limited-period discounts. Specifying a coupon code in your email and telling that it will expire on a certain date like Black Friday, Cyber Monday, Christmas Eve etc will create an urgency to act. 6
  8. 8. 7e c o m m e r c e u x d e s i g n . c o m Gift wrapping There are many shoppers who order their gifts online and send them directly to their friends and family. And, there are so many people who dont have the time to wrap gifts. Help them by offering gift wrapping or by offering gift boxes that do not require wrapping. Your customers will appreciate this extra touch. If its not possible to offer gift wrapping for free, do it for a nominal charge. 7 Time saved on category management everyday 2Hrs. See how MineWhat brought an entire team onto one page. L E A R N M O R E
  9. 9. 8e c o m m e r c e u x d e s i g n . c o m Wish Lists If you have a wishlist feature incorporated in your website, dont ignore it as it is an opportunity to make your shoppers buy. Wishlists are a good way to promote your products through emails on special occasions. Encourage your shoppers to add products to their wish lists by running Win your Wishlist campaign or just send an email asking them to share their wish list with their friends and family so that they can get what they really want during holidays. Use the wish list data to offer more relevant and personalized offers. Send an email when the item in the wish list goes on sale or when the products in their wish list are about to go out of stock. 8
  10. 10. 9e c o m m e r c e u x d e s i g n . c o m Re-emailing If you are running a promotion for a selected duration and when the offer is about to end, send a last minute reminder email that creates an urgency to act. Save your time during your hectic holiday schedule by using the same design elements with little changes that says Its a reminder. Sending this email to subscribers who have already opened and clicked the original email will boost sales. 9 See how a large fashion retailer used MineWhat to reduce exit rates on their Out of stock pages by 2%. L E A R N M O R E
  11. 11. 10e c o m m e r c e u x d e s i g n . c o m Holiday Wishes Emailing an attractive seasonal greeting with a simple message is a great way to keep your store on top of mind. You could send a holiday greeting as a thank you message along with the purchase. Sending an unexpected thank you greeting will add to a good shopping experience and increase the chances of that shopper buying from you again. A photograph of your employee is worth including in your thank you and holiday greeting as itll have add a personal touch to the whole activity. 10
  12. 12. 11e c o m m e r c e u x d e s i g n . c o m Optimize your triggered emails Rework your standard triggered emails design and language to reflect holiday cheer. Givea festive look to welcome emails, thank you emails, order confirmation emails etc. Include a holiday message along with the visual imagery associated with the holiday. Stand out with just a few small tweaks to your auto responders. 11
  13. 13. 12e c o m m e r c e u x d e s i g n . c o m Provide holiday opt-out You might plan to send emails multiple times a day or a daily deal kind of a campaign during holidays. As you increase your email frequency, let your subscribers know that they will be seeing more from you in their inbox and ensure that you offer them a holiday opt-out. Otherwise you might end up with pushing your members to unsubscribe altogether or they might even flag your messages as spam. You could even consider asking your subscribers to opt-in to receive additional holiday deals and offers. 12
  14. 14. 13e c o m m e r c e u x d e s i g n . c o m Remind shoppers to buy gifts for themselves Its a tendency that people buy for themselves when they purchase for their friends or family. Use that to your advantage. Tell them something like Buy one and get the other for free or Buy one, get the other at half the price or Get a free sample with your order to treat themselves during holidays. 13
  15. 15. P O W E R E D B Y Product Analytics for eCommerce The #1 eCommerce intelligence platform for your sales and marketing teams. Quickly spot what works and what doesnt on your store. Drive more conversions. www.minewhat.com >> F R E E S I G N U P

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