Magento Akeneo PIM eCommerce Integrations

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Alex Gotgelf

Leipzig 2016

AGENDA

Is PIM right for you?

Short intro in Akeneo PIM

Integrations

Integration of Magento (1&2) and Akeneo PIM

Q/A

Intro

Introchapter 0

30% of data in catalogs used by retailers, manufactures for replenishment of stock

are not valid

Data quality problem

25 minutes per SKU per year is spent on manual item data cleaning

Only 4 minutes with item data synchronization

20 man - months saved for 10.000 items

15 - 20% of operating budget

dirty data

The Top Data Quality Issues B2B Marketers Face

Invalid values or ranges (10%)

Incomplete data (8%)

Duplicate data (15%)"

"

" Data

What is data quality

Accuracy

Integrity Consistency

Completeness Validity

Accessibility

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$ $

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Growth of PIM software

2016 2017 2018 2019 2020 2021

$5.11 billion

$15.78 billion

The product information management (PIM) market is estimated to grow from $5.11 billion in 2016 to $15.78 billion by 2021 (CAGR)

Is PIM right for you?chapter 1

Is PIM right for you?

Do you manage or plan to manage a high SKU number?

Do you have several people who manage product data?

Do you have redundant product setup process?

Do you collect product information from several sources?

Is your product data hard to manage?

13Benefits of using PIM

Benefits of using PIM

%up to 400%

Reduce time to market

%up to 15-50%

Increases in sales

%up to 23%

Less products returns

%up to 27%

Less customers inquiries

imageERPProduct data

Product data flow at the beginning of the project

In a half-year after start

imageERP

imageCMS

imageDAM

imageCRM

imagePrint channel

Main difficulties

• Source priority problem• Multiple data connectors• Product data can be really different per channel• Some channels might need some information that is not stored in Magento

imageimage

imagERP

imagDAM

imagCRM imagCMS

Functions of PIM

PIM

Collect data from many sources

Enrich and control the quality of data

Digital asset management

Spread data to multiple channels

Data versioning

Industry standards / classification

Short intro in Akeneo PIMchapter 2

Akeneo PIM product data workflow

1. Import your data

2. Organize and classify

3. Edit and translate

4. Ensure quality and completeness

5. Export your data

Import your data

Import your different Excel files, connect the PIM to any third party system, onboard your suppliers and get a full and clear report on your imports.Akeneo PIM comes with a simple yet extensible import engine that will drastically facilitate your data onboarding processes.

Organize and classify your products the way you want

No more complex tabular view with hundreds of useless columns!Akeneo powerful and intuitive product grid will help you to perform advanced searches on your catalog in a few clicks and to display only the information you need.

Edit and translate

Edit simply your data: define which attributes you need, complete your product sheet, translate your information into as many languages as you want, add your medias, and keep track on any modifications directly in the product history…

Ensure quality and completeness

Control the quality of your data thanks to our completeness tool and say goodbye to published products with missing values!

Export your data

Want to export only updated products since the last export in CSV every night? No problem, you can choose directly what to export, how and when!

Export only if the information is complete

Completeness requirements and exported catalogues can differ from one channel to another. A product will only be exported towards a channel if it is classified in its catalogue, and complete regarding its requirements.

Akeneo Enterprise edition

Externalize your contribution process and fine-tune your user (internal and external) permissions so they can only access the information they need.

Advanced rights management

Akeneo Enterprise edition

Review contributions with a super-easy validation workflow engine.

Validation workflow

Akeneo Enterprise edition

Restore previous versions of a product in one click and maintain several versions of your data at the same time.

Versioning and publication

Akeneo Enterprise edition

Define your own business rules ! Classify automatically your products based on their attribute values and easily extend the rules engine to add your own actions and triggers.

Rules engine

Akeneo Enterprise edition

Simplify your media management with an intuitive interface integrated to the PIM.

Product Assets Manager

Catalog Customer1 Customer2 Customer3

Storage MongoDB + ES MongoDB + ES MySQL

Products 2.000.000 1.100.041 80.000

Attributes 1800 8272 240

Families 131 3546 44

Categories 2613 14238 740

Channels 1 2 2

Locales 1 1 36

Examples of customers instance (Akeneo PIM)

Integrationschapter 3&

How can i integrate multipleapplications so that they work

together and i can exchange

information?

Integration styles

MessagingFile Transfer RPIShared Database

' ()

Integration styles - File transfer

'

Application A ' Application B

Export

Import

Shared data

Integration styles - Shared database

Application A Application B Application C

Shared data

Integration styles - RPI

'

Application A Application B

Function

Result

Integration styles - Messaging

Application A Application B Application C

Event

Message Bus

Integrations of Magento (1/2) and Akeneo PIM

chapter 4

CSVSOAP API

Magento 1 & Akeneo PIM integration

SOAP API

CSV

CSVSOAP API

Magento 2 & Akeneo PIM integration

REST API Message broker

eBay

CRM

Print

Amazon

ERPPIMCMS

eCommerce ecosystem

Alex Gotgelf

Leipzig 2016

*

+

, ramzes3988

gotgelf@gmail.com

https://www.linkedin.com/in/gotgelf