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ECommerce

Last Update 2013.09.08

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What is ECommerce

• ECommerce refers to the use of the Internet and the Web to transact business

• More formally, ecommerce is about digitally enabled commercial transactions between and among organizations and individuals

• For the most part, this means transactions that occur over the Internet and the Web

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What is ECommerce

• Commercial transactions involve the exchange of value across organizational or individual boundaries in return for products and services

• It began in 1995 when Netscape.com accepted the first ads from major corporations and popularized the idea that the Web could be used as a new medium for advertising and sales

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ECommerce

• How is ECommerce different from traditional commerce

• The textbook suggests in these ways

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ECommerce

– Ubiquity– Global Reach– Universal Standards– Rich Environment– Interactivity– Information Density– Personalization– Social Technology

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ECommerce

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ECommerce

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Types of ECommerce

• There are three types of ECommerce– B2C - Business-to-consumer electronic

commerce involves retailing products and services to individual shoppers

– B2B - Business-to-business electronic commerce involves sales of goods and services among businesses

– C2C - Consumer-to-consumer electronic commerce involves consumers selling directly to consumers

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Ecommerce Business Models

• There are several forms a business could take when engaging in this

• Such as

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ECommerce Business Models

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ECommerce Revenue Models

• The textbook identifies these ways of making money in ECommerce– Advertising– Sales– Subscription– Free/freemium– Transaction fee– Affiliate

Sources

• Most of this is copied from– Management Information Systems– 12th Edition– Ken Laudon and Jane Laudon

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