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Background of Advertising & OnlineAdvertising

Forms of Online Advertising

Disadvantages and Advantages ofOnline Advertising

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any paid form of non-personalpresentation and promotion of idea

goods or services by an identifiedsponsor

part of promotional marketing i

marketing mix (4 Ps)can either be TRADITIONALor NON- TRADITIONAL

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advertising that appears while

consumers are surfing the Web,

including display ads, searchrelated ads, online classifieds and

other forms

form of promotion that uses theInternet and World Wide Web

for the purpose of delivering

marketing messages and attract

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defined as a userinteracting with an ad in anynumber of ways

ways on how a userinteracts with an onlineadvertisement

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Ads that might appear anywhere on anInternet users screen.

BANNERS

> banner-shaped

ads found at the top,bottom, left, right, orcenter of a webpage.

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TRICK BANNER

> banner ad

that looks like adialog box withbuttons. It

simulates an errormessage or analert.

POP N ER

> Similar to a

Po ex e t thatthe window is loadedor sent behind theurrent window so

that the user doesnot see it until thelose one or more

a tive windows.

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RICH MEDIA

> onlinedisplay ads which

incorporateanimation, video,sound, and

interactivity.EXAMPLE!

MOBILE ADS

> an SMStext or multi-

media messagesent to a cellphone.

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Also known as contextual advertising,in which text-based ads and links

appear alongside search engine resultson sites such as Google and Yahoo!.

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Also known as E- Marketing

>legitimate e-mail advertisementalso known as "opt-in e-mailadvertising" to distinguish it from . . .

SPAM (unwanted, unsolicitedcommercial e-mail messages)

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CONTENT SPONSORSHIPS

> companies gain nameexposure on the Internet bysponsoring special content invarious websites,

Ex: financial information orspecial interest topics

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ALLIANCES &AFFILIATE PROGRAMS

> companies work withother companies, online andoffline,

to promote each other

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VIRAL MARKETING

> the Internet version of

word-of-mouth marketing. Itinvolves creating a website, e-mailmessage, or other marketingevent that is so infectious thatcustomers will want to pass themessage or promotion along toother.

> It can be very

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1. NewCommunication

Possibilities for

Personalization

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2. Capability toreach a globalaudience at a

fast rate

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3. It offers thebest multi-mediatools for presenting

information

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1. MeasurementProblems

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2. Websnarl

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3. Potential fordeception

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http://www.w3.org/ Onlineadvertising.htm

http://wiki.media-culture.org.au/index.php/Online_Advertising_-

_Advantages_and_Disadvantages

Principles of Marketing-Kotler et. Al. (2007)

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Ma. Elissa A. Pagulayan

Bernaddette Sobremonte

Genevie Asuncion

Marvin Serandon

OFA31

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