31
'$7$ LV 0RQH\ *RRJOH $QDO\WLFV IRU :HEVLWH 2ZQHUV Instructor | Roger Lopez [email protected] #ecommerceschool
| Date post: | 01-Dec-2014 |
| Category: |
Education |
| Upload: | hypepotamus |
| View: | 752 times |
| Download: | 2 times |
'$7$�LV�0RQH\
*RRJOH�$QDO\WLFV�IRU�:HEVLWH2ZQHUV
Instructor | Roger Lopez
#ecommerceschool
:KDW�LV�$QDO\WLFV"�
• ,W�LV�WKH�SURFHVV�RI�WUDFNLQJ��DQG�PHDVXULQJ�ZHEVLWH�GDWD�WR�
PD[LPL]H�\RXU�PDUNHWLQJ�UHWXUQ�RQ�LQYHVWPHQW��52,��
• ,W�KHOSV�WR�XQGHUVWDQG�YLVLWRU�EHKDYLRXU�DQG�XVH�WKH�LQIRUPDWLRQ�WR�
PDNH�GHFLVLRQV�WKDW�KHOS�LQ�DFKLHYLQJ�EXVLQHVV�JRDOV�
2
3URYLGLQJ�$QVZHUV�WR�'LIILFXOW�4XHVWLRQV
How are visitors using my site?
Am I creating effective content?
Where and when are visitorsabandoning my shopping cart?
How do I improve site interaction?
How can I make my marketingcampaigns more effective andaccountable?
3
To Understand What is Working
Why?
To Understand What is Working To Fix Things that Are notWorking
Why?
To Understand What is Working To Fix Things that Are notWorking
To Improve our Results
Why?
To Understand What is Working To Fix Things that Are notWorking
To Improve our Results To Calculate our Value
Why?
To Understand What is WorkingTo Fix Things that Are not
Working
To Improve our Results To Calculate our Value
To Justify and EncourageInvestment
Why?
To Dominate our Niche
To Understand What is WorkingTo Fix Things that Are not
Working
To Improve our Results To Calculate our Value
To Justify and EncourageInvestment
Why?
Sign Up at: google.com/analytics
Create Account
Place this code on yoursite in the <head> section
Get the Code
Put Code on Site
Collect Data
But Don�’t Stop There!
Configure your goals in GoogleAnalytics settings
You can set up to 20 goals!
Micro Goals(White Paper Download, Time on Site,
Video Views, etc.)Micro Goals = Buyer Influence
Macro Goals(Sales, Lead Forms, Store Locator)
Macro Goals = Top Line Revenue
Why?
'HILQLQJ�*RDOV��&RQYHUVLRQV
• )RUP�ILOOV
• :KLWH�SDSHU�GRZQORDGV
• 5HTXHVW�IRU�TXRWH
• 1HZVOHWWHU�VXEVFULSWLRQV
• (YHQW�UHJLVWUDWLRQ
• (QJDJHPHQW�ZLWK�VRFLDO�PHGLD
16
Set up segments to understandhow your traffic sources perform
Pay attention to your trafficbalance
Analyze Sources
'HILQLQJ�.H\�0HWULFV
• 1HZ���UHSHDW�YLVLWRUV
• $UH�WKH\�VSHQGLQJ�HQRXJK�WLPH
• :KHUH�DUH�WKH\�VSHQGLQJ�PRVW�RI�WKHLU�WLPH
• :KDW�LV�WKH�SDWK�WKH\�IROORZ
• 8VLQJ�FRQYHUVLRQ�IXQQHO
• 0HDVXULQJ�YLVLWRU�GURS�RII�DW�HYHU\�VWHS�RI�WKH�IXQQHO
18
1HZ���5HWXUQLQJ
19
&RQYHUVLRQ�E\�'HYLFH
20
:KR�JHWV�FUHGLW
21
$VVLVWHG�&RQYHUVLRQV
22
7LPH�ODJ
23
3DWK�WR�FRQYHUVLRQ
24
&UHDWH�&RQWH[W�IRU�\RXU�'DWD
• 'RQಬW�IRFXV�RQ�D�VLQJOH�PHWULF
• +RZ�GRHV�WKH�SHUIRUPDQFH�RI�HDFK�PHWULF�FRPSDUH�WR�
WKH�VLWH�DYHUDJH"�
• +RZ�GRHV�WKH�SHUIRUPDQFH�FRPSDUH�WR�ODVW�ZHHN��RU�ODVW�
PRQWK"
25
&UHDWLQJ�&RQWH[W�ZLWK�9LVXDOLVDWLRQV
26
'DWD�'ULYHQ�'HFLVLRQ�0DNLQJ
27
Funnel Visualisation
$VVLVWHG�&RQYHUVLRQV
29
Make Reports Easy To Read
Questions Contact Roger:[email protected]
Twitter: @inemodewww.linkedin.com/in/iamroger
Web: www.domyownpestcontrol.com
