Your Ecommerce Website Checklist

For 2014

Internet has helped businesses in targeting millions of customers across the globe in a matter of seconds.

As we all know, ecommerce has become the most important aspect of internet and every major business is selling its services and products online.

Effective ecommerce software is indeed needed to enhance the functionality and overall professionalism of your business.

The pro tips which we are sharing here will not only help you in promoting your business but also make you a leader of this 2014’s shopping marathon. So let’s read them out and make your ecommerce business prepared for 2014:

1. Be Razor sharp with the placement of your most popular products on the site. Make sure the products which fetched you maximum bucks last holiday are prominently placed on the page

Product management

Use Google analytics to analyze which products performed well in the last season. It’s always good to compliment your analytic data with other tools like crazy egg.

The heat maps generated by this tool give you a good insight into your user behavior. Another powerful tool for understanding the user behavior is clicktale.

If you are running an ad words campaign it’s always good to integrate ad words with analytics and perform an in-depth analysis for the keywords performing well related to the products.

One of the worst scenarios with many new e commerce sites is their alienated checkout process. You have an awesome product. Good pricing and you have done an aggressive marketing research for it but even then you do not have any transactions. Frustrated right?

2. Make sure your checkout procedures are working fine and are easy to use

How about you set up a funnel in analytic from the product page till the checkout page and see where does the fault lies. You will realize that you have to change your checkout process.

Take time to check whether your shopping cart and check out procedures are working well with all commonly used browsers. Nothing can be worst then losing a consumer because of time-consuming checkout procedure.

3. Craft your product description and data more appealing

Description of the products should be positive and accurate. The products should look more attractive.

4. Let your website flirt with your customers with creative graphic designs

Spread the spirit of New year by adding some graphical effects to your website. This will make your portal more attractive. It should be done in advance.

5. Make hilarious and crispy holiday offers on your social media channels

Are you offering special discounts and packages on Christmas? Do write about them on your social media channels.

6. Make product navigation more easy to festive shoppers

Organize your products according to specific categories like, “gift for kids”, “gifts for her”, “gifts for him”.

Product management is very crucial to get more conversions.

7. Your landing pages should be effective and properly optimized

It is good that you are running marketing campaign for specific product categories but make sure all the landing pages are optimized well because at the end an effective and easily accessible page has the ability to turn a visitor into consumer.

In order to increase the effectiveness of your landing pages go for a content drill down in analytics.

8. Tease your competitors with unique offers

And that “unique” can be a gift wrapping service or any other special inexpensive gift you are offering on a purchase of certain items.

Go for a range of options to order from your store.

Options like order by phone or by fax at times will defeat your competitors in their game.

9. Market your business with custom printed gift packages

Your company logo, contact detail and a short massage should be printed on the gift boxes you are using for shipping the goods.

Put a thank you card inside every box.

10. Feature your shipping information and return policies clearly on product page

Shipping and return policies are the things most of the consumers are searching for.

By adding them on product page you’ll be able to answer so many questions of your buyers.

Everyone loves surprises and greeting so don’t forget to email holiday greeting cards to your buyers or you can simply SMS them. This will add glimpse of joy and make a positive image of your business in the mind of consumers.

For best Ecommerce software and Ecommerce website solutions contact us:

Website: http://www.vebology.com/

Address: Suite 3.22, QWest, Great West Road, Brentford TW8 0GP, LONDON.

Email: sales@vebology.com, support@vebology.com

Phone: +44 (0) 20 8150 6967 and 20 3371 0101