Economic Development Sector Revised Sector Plan 2007/08 Regional Summit: Region F 03 March 2007.

Economic Development SectorRevised Sector Plan

2007/08

Regional Summit: Region F

03 March 2007

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VISION TO BE REALISED THROUGH 5-LONG TERM GOALS

1. Diversification of the local economy so that it rests on a broad base of economic sectors, rapidly forming infant industries and continuously regenerating older industries.

2. A local economy with strong links to the national, regional and global economy.

3. A robust and growing domestic market for locally produced goods and services, and sustainable expansion of household demand

4. Equitable sharing of the value gains from economic growth and geographic spread of economic activities.

5. For increased competitiveness of city firms, continuous improvement in the general business environment.

Economic Development Vision:

“A city economy that plays a role as the key economic hub on the continent, and

a national economic-growth leader, by ensuring sustainable shared growth

that benefits all”.

GDS & IDP: Vision and Long Term Goals

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Overall Framework Theme Areas

• Eight Strategic Themes have been identified for the DED• These themes each represent a number of broad Strategic Thrusts

THEMES

To support priority sectors and clusters in the Johannesburg economy to ensure sustained growth and the creation of employment opportunities.

To support priority sectors and clusters in the Johannesburg economy to ensure sustained growth and the creation of employment opportunities.

To support the development and growth of informal, emerging and SMME businesses in the Johannesburg economy.

To support the development and growth of informal, emerging and SMME businesses in the Johannesburg economy.

To promote and facilitate investment and trade between the city of Johannesburg and other regional, national and international economies.

To promote and facilitate investment and trade between the city of Johannesburg and other regional, national and international economies.

To promote and facilitate economic empowerment opportunities for the City’s black and previously disadvantaged businesses and households.

To promote and facilitate economic empowerment opportunities for the City’s black and previously disadvantaged businesses and households.

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To identify, plan and facilitate interventions in marginalised, declining and priority areas in the city of Johannesburg.

To identify, plan and facilitate interventions in marginalised, declining and priority areas in the city of Johannesburg.

To create and enable a conducive business environment for all firms in the Johannesburg economy.

To create and enable a conducive business environment for all firms in the Johannesburg economy.

To facilitate and support directed skills development initiatives in the City in support of JIPSA and the City’s GDS.

To facilitate and support directed skills development initiatives in the City in support of JIPSA and the City’s GDS.

To facilitate improved research & development and business innovation in the city of Johannesburg.

To facilitate improved research & development and business innovation in the city of Johannesburg.

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STRATEGIC THRUSTS

2Business

Development

2Business

Development

3Spatial

Economic Development

3Spatial

Economic Development

1Sector & Cluster

Support

1Sector & Cluster

Support

4Skills

Development

4Skills

Development

6Trade &

Investment Promotion

6Trade &

Investment Promotion

7Economic

Empowerment

7Economic

Empowerment

5Economic

Research & Analysis

5Economic

Research & Analysis

8Addressing Economic

Constraints

8Addressing Economic

Constraints

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9 Key Main Deliverables for 2007/08

No.SECTOR

PROGRAMME PROJECT DELIVERABLES

1. SKILLS DEVELOPMENT

•Implementation of the Integrated Skills Development Strategy in particular; the Training, Accreditation & Facilitated Job Placement for 2000 Artisans.

2. ECONOMIC AREA REGENERATION

•Intensification of the UDZ Programme,•Implementation of Economic Nodal Development Plans along the BRT & Gautrain Routes,•Implementation of the Economic Development Framework for the Deep South

3. SMME & BUSINESS DEVELOPMENT

•Establishment & launch of the SMME Fund•Completion of Phase 2 of the SEZ,•Implementation of the Cooperatives Strategy,•Finalisation of the Community Bank Model•Implementation of the Informal Trading Policy,•Roll-out of the Linear Market Model.

4. 2010 ECONOMIC IMPACT

•Economic Analysis of the 2010 City Infrastructure Investment Programme,•Implementation of the City 2010 Tourism Strategy.

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Key Main Deliverables in 2007/08: Cont…Cont…

No.SECTOR

PROGRAMME PROJECT DELIVERABLES

5 BUSINESS PROCESS OUTSOURCING (BPO)

•Business Skills Hub.•Convention of leads into positive deals for the establishment & location of Offshore Call Centres in Joburg.

6. STABILISATION OF MoE’s

•Implementation of the Turnaround Plan for JFPM,•Review of the Business Model for the JTC

7. TRADE & INVESTMENT

•Implementation of the Trade & Investment Strategy

8. ICT •Joburg Broadband Project

9. INNER CITY •Implementation and Overhauling the Informal Trading Policy Framework & by-law regime,•Roll-out of the Linear Market Infrastructure•Intensification & Acceleration of the UDZ & Better Buildings Programmes

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Economic Development: Sector Plan5 Year Strategic 5 Year Strategic

ObjectivesObjectives5 Year IDP Programmes and 5 Year IDP Programmes and

Key Programme AchievementsKey Programme AchievementsDelivery Agenda Delivery Agenda (1 Year Output)(1 Year Output)

Measuredincrease insectoraldiversification &growth insectorstargeted forCity Support

Sector Support Programme 1.Lead the development of a nationally and internationally recognised ‘creative city’ by providing support to cultural/creative industries

2. Support tourism and especially the emergingtourism sector, by developinga well-publicised Joburg-tourism package targeting boththe Local & InternationalMarkets.

•Identification and implementation of tourism key projects / action plans in preparation for 2010, including accommodation in line with MATCH/FIFA requirements, tourism attractions actions for fans and media and a legacy component.

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Measuredincrease insectoralDiversification& growthinsectorstargeted forCity Support.

3. Support the emergence and growth of the BPO industry

1. 2000 Call Centre Trained Agents

2. Implement BSH database of certified unemployed candidates

3. Further external funding to be secured

4. 2 International Captives / Outsourcers located in the inner city and minimum 2000 seats committed to in the inner city / alternatively new investment up to R150 million

5. Investment Facilitation: 3000 direct jobs; R150 million investment; FDI commitment

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Measuredincrease insectoralDiversification& growthinsectorstargeted forCity Support.

6. Domestic Marketing: sectoralinformation relating tocontribution to GGP / GDP, 7. SMME & BEE development of minimum of 2 start-ups,8. Quality and Stakeholderrepresentation.

4. Support the massive expansion of the smallconstruction industry.

1. Scale up learnerships andinternships in construction andother targeted sectors.

5. Through a process of rigorous ongoing assessment,identify other and industries tosupport, and appropriatemethods to support them(others sectors includewholesale and retail, medicalhealth and property)

1. Packaged support to selecteddeclining industries (technicalsupport, quality production) toensure sustainability of enterprisesand job retention.2. Facilitate a package of support fortargeted sectors of smallmanufacturing enterprises such asFashion District, Jewel District andother cooperatives.

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6. Support the information andcommunications technologysector.

1. Expansion of JCSE CMMI programme to other Citybusinesses sectors, i.e.financial services and telecommunication. 2. Include a focus on theinvolvement of 10 local MME'sin the CMMI programme. 3. Develop a Joburg ICTInnovation Reward/Application4. Expand JCSE ICT trainingoffering into the ICTcommunitywithin Soweto and other CoJPriority areas.5. 15 JCSE Public Workshopswithin the ICT Community ofJoburg.

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6. Support the information and communications technology sector

6. Deliver connectivity to digitaldivide projects, i.e. Schools,Libraries, Skills Centres,Community Centres and ICT Hubs,7. To form part of the JoburgBroadband Network Projectand Telecoms Project Office,8. Develop further 5 ICT TechnoCentres throughout the CoJ,9. Establish additional services (e.g.training, career development) at allICT Techno centres,10. Secure further corporatesponsorship,11. Establish a facilities management company.

7. As part of a broader approach to build Johannesburg as a gateway City, support Freight and Logistics.

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ObjectivesObjectives5 Year IDP Programmes and Key 5 Year IDP Programmes and Key

Programme AchievementsProgramme AchievementsDelivery Agenda Delivery Agenda (1 Year Output)(1 Year Output)

Increased number ofdefinedbeneficiationprojectsfacilitated by theCity

Beneficiation Programme 1. Where appropriate, work withlarger business to encouragebeneficiation (for example byfacilitating the growth of high-valueadded manufacturing, tourism andcreative industries such as Jewel City).

•Create at least new 30 jobs through this beneficiation support programme (JFPM)

2. Where possible, tie benefits and allowances made to establishedbusinesses to a programme of exactingreciprocal investments and restructuringthat will have long-term economicbenefits for the local economy as a Whole (for example by requiringinvestment in new areas, R&D,beneficiation, etc)

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ObjectivesObjectives5 Year IDP Programmes and5 Year IDP Programmes and


Increase in the rate of formation of new businesses

Emerging Industries SupportProgramme 1. Facilitate development of

current contractors into sustainable small-businesses (in construction and materials supply sector)

1.Facilitation of procurement from local suppliers of locally produced products and use of local facilities2.Adopt a Guest House – in association with Southern Sun Hotels -40 establishments: JTC3.Welcome Campaign – 80 established operators (JTC)4.Partner with MATCH - Develop database for 55000 accommodation establishments (JTC)

2. Develop and operationalise a regional equity fund

3. Facilitate access to commercialand industrial property moresuitable to the spacerequirements of start-up firms.

• R1bn mill BEE value creation from R3,5bn private sector property construction investment. (JPC)

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4. Support the development of emerging industries through theCity’s own targeted procurement

•Grading of B&B’s (Soweto, Alex, etc) - 54 establishments (JTC)

Reduced rate ofclosure of firmsin the City.

Industry RestructuringSupport Programme 1. Provide a package of supportto selected sunset industriesthat need to restructure, such asin the City’s support for textileand garment firms in theFashion District

2. Facilitate and support the restructuring of older and decliningindustrial areas, to provideindustrial space more conduciveto industry regeneration

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Across City and MunicipalEntitiesincreasedspend on newproducts andservices thatcan becommercialised

Research and DevelopmentSupport Programme 1. In partnership with MunicipalEntities, set aside a definedamount of operating and/or capitalfunding to procure the design ofnew technologies and systems thatwill innovatively solve some of theCity’s delivery and developmentChallenges.

2. In partnership with existing National and Provincial support agencies, sponsor or facilitate R&D funding for new industry segments.

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Expand the totalvolume andvalue of exportsof goods andservices in realterms.

Economic Connectivity Programme 1. Improve perceptions of visitors andinvestors towards Johannesburg

2. Implement a defined number of Strategic Projects (legacy projects) that enhance the image & position ofJoburg as finance, business services andtrading hub ‘Mall of Africa’ cross-borderwholesale and retail trade hub linked to goods transport facilities andsystemsespecially for lower-income cross-border shoppers; City-Deep Freight hub; etc).

3. Promote business tourism throughinformation provision, the conferencebureau, etc.

4. Facilitate large inward-investments through information provision and targeted facilitation support

1. Drive export readinessby implementing productivity & competitiveness improvement projects in 150 plus firms.

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Improve the profile of Johannesburg, both on the continent and internationally, as a core centre of finance, business and trade

International PositioningProgramme 1. Liaise with key partners in the

business community to define what the City can do over the longer term to help consolidate, protect and enhance Johannesburg’s position as an internationally recognised finance and business centre

1.Support the creation and safeguarding of at least 1000 net jobs of which 51% will be people from Joburg’s Black communities2.Positioning of JHB as a centre of investment and to attract at least 30% international finance and a variety of scarce skills in the property and construction transactions on CoJ land, estimated to yield R3.5 billion private sector investment for 2007/08. (JPC)3.Development projects that will result to this investment include: (Bruma; Ruimsig; Orlando eKhaya2;) (JPC)

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2. Provide investor servicesand aftercare.

1. Remediate and/or recycle at least 20 hectares of brownfield land.

2. Support the release and development of at least 10 hectares of greenfield land.

3. Support the creation, attraction or growth of at least 30 businesses of which at least 50% will be Black businesses.

4. Drive export readiness by implementing productivity and competitiveness improvement projects in 150 plus firms.

5. Support the creation of 100 new high potential start-up companies.

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Greater proportionof goods andservice inputsrequired byCity firmssourced withinthe SouthAfricaneconomy

Make and Buy Local Programme 1. Develop and roll-out the Proudly

Joburg concept.

1. Implementation of the"Proudly owned" JoburgMerchandise revisedframework

2. Identify a list of key locally produced products that the City willprocure from firms within the SouthAfrican economy in the future.

1.SMME / business development in the creative sector including craft, fashion.

3. Within a broader local procurement approach, target theCity’s own procurement to disadvantaged areas (eg utilisationof available conference facilities and accommodation in townships, procurement from local suppliersoperating from townships etc).

1. Business support, advice and referrals, currently seeing +/-4000 clients per months

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4. With national government, identify products that were once produced within the South African economy, but for which local production disappeared during the years of economic decline, and which are now imported, and work with targeted businesses to encourage and facilitate the re-kick starting of local production

•Suitable artists/crafters and outlets to be identified (JTC)

5. To ensure steady improvement in the quality and therefore desirability of locally produced goods (both locally and internationally), work with partner organisations to develop emerging suppliers, inform and empower consumers

•Identify key wholesale and retail opportunities

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Increased savingsrate of householdsin the City asassessed through various surveys successful issueof a retail bond

Household and CommunitySavings Programme 1. Develop and issue a retail bond 2. Support the formation of savings and investment co-operatives and facilitate their access to an expanded range of banking products.

Refer to other sector plans (notably Housing, Transportation, Financialsustainability and Infrastructure andservices) for measures to reduce thecosts borne by poor households.

Refer to other sector plans (notablyHousing, Community Development)for measures to help residents realisevalue in their assets etc.

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Increase in theCity’s spend tospecifictargeted firmsowned byspecificcategories ofHDI (BEE,women,disabled,youth, etc)

BBBEE Support Programme 1. Expand and widely market thecurrent BEE database.

1. 40 wards resourced with database of artisans within theCity and linked to the CoJsupply chain database forprocurement.2. Implement database of artisans.3. Introduce 2 new BBBEEAgents onto the trading floor(JFPM).

2. Expand and continuously refine the City’s own targetedprocurement.

1. 40 wards resourced withdatabase of artisans withinthe City and linked to theCoJ supply chain databasefor procurement,2. Increased number of SMME’s benefiting from partnerships with larger firms3. Implement database ofartisans.

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3. Maximise the economic opportunity for BEE firms throughcreative use of the City’sproperty portfolio (through forexample JPC’s Property BoomShare Programme, etc)

4. Catalyse opportunities for BEEthrough creative public-privatepartnerships

1.Increased number of SMME’s benefiting from partnerships with larger firms2.Catalyse opportunities for BEE enterprises

5. Where feasible and appropriate, work with theagencies established by otherspheres of government toensure that HDI entrepreneurshave access to other institutionaland financial support

1. Community enterprises supported with funds & technicalsupport by external partners(National & Provincial Social Dev,Umsobomvu Youth Fund,Gauteng Enterprise Propeller& the National EmpowermentFund, etc)2. Increased facilitation of fundingfor small businesses

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Increased role of co-operativesIn the Cityeconomy, andincreasednumber ofinformaltraders in city-Managedmarket spaces‘graduating’into formalbusinesses

Informal and CommunitySector Support Programme 1. Work with establishedbanks in the city to kick-start acommunity banking systemthat enables co-operatives andinformal traders to build a creditrecord, access an expanded range of financial products etc

2. Redefine and scale up the City’s current Informal TradeDevelopment Programme toensure that informal tradersbenefit from a system thatfacilitates their stabilisationand, where possible,graduation to the formal sector

1.In Partnership with MTC, roll out over 50 Linear Markets within the inner City 2.Current stalls to be removed, freeing pavements3.Implementing Informal Trading Policy framework that incorporates Linear Markets, marketing and addressing skills development.

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2. Redefine and scale up the City’scurrent Informal TradeDevelopment Programme toensure that informal traders benefitfrom a system that facilitates theirstabilisation and, where possible,graduation to the formal sector

4. By -Law enforcement framework that includes street trading by-laws and ensuring that all street stalls are replaced with Linear Markets5. Making further Progress in Promulgating Trading Areas within the City of Johannesburg6. Formalise Informal traders into MTC database7. Implement trader development intervention (MTC)

3. Facilitate a package of supportfor small manufacturing co-operatives

1. Formulation of a City definedstrategy that informs the Cityfacilitating and supporting co-operatives Groups 2. Facilitate registration of 20 newco-operatives (MTC)3. Continued enterprise trainingfor the co-operatives (MTC)4. Consolidate database (MTC)5.Facilitate 5 job creation initiatives (MTC)

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Key Programme Key Programme AchievementsAchievements

Delivery Agenda Delivery Agenda (1 Year Output)(1 Year Output)

Increased number ofbeneficiariesreached byCity-facilitatedskillsdevelopmentinitiatives

Skills development programme 1. Develop a City skills strategy,

focused on the skills supply/demand chain, first lends to the identification of consolidation of a list of critical scarce skills in the city to guide other initiatives

1. Implementation of strategic objectives of skills strategy and related projects

2. 1000 more Informal Traders trained through Business skills Programme and further mentored in Mentorship Programme with W&RSETA which seeks to link traders with Business opportunities

2. Work in conjuction with educational institutions and business community to ensure that educational institutions supply the industries with the relevant skills

1.Improved quality and relevance of education and training provisions through partnerships with FET and HE institutions.2.Increased quantity and quality of enrolments and graduations in tertiary institutions to improve employability based on labour market needs

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Key Programme Key Programme AchievementsAchievements


3. Skills Development – 40 SMME’s (JTC)4. Youth development: 10 schools -Tourism Awareness (JTC)5. Established operators: 50 operators for Tourism Awareness (JTC)

3. Investigate the development of a tax-credit/allowance incentive system that will encourage city business to absorb learners and interns in key sectors

1. Increased quantity and quality enrolments and graduations in critical skills needs area such as financial, project management and ICT sectors with reference to the critical and scarce skills list from the dept of Labour

4. In partnership with business develop an expanded bursariesprogramme that will massivelyincrease the flow of bursaries touniversity and FET learners

1. Increased targeted partnerships to fund Maths and Science upgrade programmes (e.g CSI funds).

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5. Work with universities and FET colleges to increase the intake of morelearners in career paths that are linkedto current economic skills needs

•Recruit 500 trainees for 2007/2008 intake –informal trading sector (MTC)

6. Scale up entrepreneurship trainingprogrammes where needed targetingwomen, youth and the people withdisabilities in various sectors

7. Develop a next-generation EPWPthat expands the range of trainingbeyond the current offerings

1. Implement focused trainingprogrammes of unemployedand SMME’s linked toinfrastructure programmes(EPWP, Property Boom Shareand JDA)2. Fund technical support forone start-up business perregion based on a cluster model3. Implementation of EconomicSector pillar with emphasis onlong-term job creation andenterprise developmentprogrammes.

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4. Scale up training and technical support to emerging businesses to ensure sustainability beyond EPWP timeframes (with emphasis on construction and materials supply and on target groups such as women, youth and people with disabilities). 5. Enhanced monitoring and evaluation of EPWP deliverables through an M&E framework. 6. Increase the number of people trained and number of jobs created; through the implementation of the Property Boomshare Strategy. (JPC)

8. Scale up Early ChildhoodDevelopment focused training,career development support andbusiness skills development

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Economic Development: Sector Plan

5 Year Strategic 5 Year Strategic ObjectivesObjectives

5 Year IDP Programmes and 5 Year IDP Programmes and Key Programme AchievementsKey Programme Achievements


9. Within a broader youth-development strategy scale-upcareer guidance for in and out ofschool youth, using virtualJob/Career Centres, and othermechanisms where appropriate

1. Training of LIS staff, MPPC staff and FET College Staff.

Economic baseof under- Developedareas of City increased overfive years.

Area Based EconomicDevelopment Programme 1. Complete, if necessarythrough creative public-privateor public-public fundingarrangements, all the othercurrent and proposed JDA area-regeneration catalytic projects(for example Fashion District,Jewel City, Nasrec, Braamfontein,Ellis Park, City Deep, etc)

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2. Design and roll-out an intervention strategy withintownships and underdevelopedareas e.g. the Alexandra RenewalProgramme, Soweto DevelopmentInitiative, Soweto EmpowermentInitiative to accelerate economicdevelopment.

1. Self employment out ofSMME upgrade & develpmnt2. Radical EconomicTransformation charter forSoweto to diversify theeconomic base for Sowetothrough investmentpromotion as a conducivedestination: manufacturing,agri-business, propertyvalues enhancement; and ahigh percentage to accrue toblack investors and households.3. Secondary property marketfor appreciation of values ofblack owners and enablethem to raise capital to investin other income enhancingventures.

3. Market and implement the inner city Urban Development Zone

•UDZ promotion to create employment from additional investment:•15,000 additional jobs annually: 5,000 projected Direct specialized construction-related skills requirement, •Distribution of wealth emanating from promotion of BEE investment of at least 10% of annual investment, •At least 50% of the projected construction related workforce. •R2.0 billion projected additional annual investment, 10% or R200.0 million is estimated to be BEE;•Projects to include regeneration initiatives are the Randburg CBD (R1bn property development packaged); as well as Newtown property transactions and Better Buildings Programme (JPC)

4. Assist with the restructuring and renewal of industrial areas, inter alia by exploring the introduction of demolition (or other) incentives

1. Implementing interventions for restructure of industrial areas identified through Industrial Land strategy process

2. Renewal of declining industrial and business nodes such as Malboro, some Inner City industrial nodes,

3. The construction of commercial and residential property and SME establishments to create employment.

4. Economic transformation plans roll-out in these areas to substantially benefit the previously disadvantaged individuals and raise the living standards of the communities around the nodes.

5. Facilitate the re-engineering of the economies of existing economic activity areas (nodes, business districts or high streets) that may be under-performing, in decline or at risk, through a range of appropriate interventions

• Implementing interventions for restructure of industrial areas identified through Industrial Land strategy process

• Renewal of declining industrial and business nodes such as Malboro, some Inner City industrial nodes,

• The construction of commercial and residential property and SME establishments to create employment.

• Economic transformation plans roll-out in these areas to substantially benefit the previously disadvantaged individuals and raise the living standards of the communities around the nodes.

6. Investigate feasibility and where appropriate design and

roll-out key economic infrastructure and other support in areas of future economic opportunity, notably KyaSands/Lanseria and in and around the Gautrain stations

2010 FIFA SOCCER WORLD:1.SME businesses geared to supply goods and services, small-scale manufacturing of sports fan paraphernalia identified and trained, 2.Delineated virtual entertainment and tourism-related sites through the appraisal process in collaboration with MATCH3.Employment opportunities 4.Economic spin-offs quantifiedGAUTRAIN:•Phased roll-out of Nodal development strategies and “Big Projects”, e.g. Ancillary Business Districts or TOD Business Nodes:•Implementation of plans for Densification brought about by Commercial, Office, industrial, residential and mixed-use property development, Internodal transfer opportunities•Roll-out of investments for revitalization or new businesses

7. Facilitate improved urban mangement in targeted areas (linked to Spatial Form and

Urban Management)

Reduced costs of doing business in the city on an index of micro-economic onstraints (as measured by a two yearly city-specific micro-economic constraints survey)

Conducive environment programme

1. Introduce a citywide survey to identify other/changing micro-economic constraints

(e.g. restrictive regulations) on investment and systematically address these where appropriate

2. Facilitate the extension of cost effective broadband ICT infrastructure to all business

1. Establishment of Special Purpose Vehicle for Project, Issuing RFP and launching of Commercial Pilot, Signed Contract Phased roll-out Network begins in Inner City, Soweto [key areas still be defined].

2. 50% reduction of local voice calls on Network.

3. All CoJ MOE's and new application running on CoJ Network.

4. Establish a project office that can handle all telecoms infrastructure requests.

5. Establish a forum with telecommunications industry players.

6. Negotiate with industry players the leasing of infrastructure and draft a global contract.

3. Investigation of incentive packages to support specific sectors

Reduction in the proportion of city firms indicating that crime and conflict is a constraint on investment (as measured by a two yearly city-specific micro-economic constraints survey)

City safety programme (Refer to Public Safety Sector

Plan)

Reduction in the proportion of city firms indicating skills gaps as a constraint on investment (as measured by a two yearly city-specific micro-economic constraints survey)

Skills development programme (continued)

10. Develop a well articulated widely accessible labour market database that: facilitates the flow of relevant and strategic labour market information for active and inactive job seekers; and profiles diverse skills levels available

• Compiling and Maintaining education and training database, occupations & skills database linked to the Dept of Labour

• Implementation of Labour Market information System in libraries, (including access to Career Guidance portal on LMI database and Career Guidance materials).

11. With partners, support skills development that will feed emerging industries with large job-absorption potential (for example call centre staff, construction, and telecommunications)

•Increase number of private and public participations in skills development programmes•Increased number of beneficiaries trained in priority skills areas and growth sectors e.g BPO skills support with focus on all call centre agents

12. Scale up recognition of prior learning skills programmes to ensure better articulation between and across high, medium and low skills levels

1.Implementation of the CoJ Skills Strategy2.Setting up of an RPL service

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4. Implement Vision Soweto to create viable modernized black owned retail stores

5. Investment promotion to attract large manufacturing and agribusinesses, lead to industrialization and job creation as well as raising standard of living

6. IDZ development for Cosmo City, Dieploot,

7. Using Gautrain’s Malboro and Midrand stations to uplift Alex, Thembisa etc

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Land Regularization ;8.Completion of property dataanalysis for Soweto, OrangeFarm, Ennerdale and Lenasia9. Initiation of landregularisation in Ivory Park,Alex and Diepsloot (JPC) 10. Transfer of properties tobeneficiaries in Soweto,Orange Farm, Ennerdale(JPC) Johannesburg South Investment Attraction11. Identification of high value and high impact projects like Orlando eKhaya, Rietvlei Zoo Farm and Joburg Water Farm as catalyst developments to attract investment in the south of the city. (JPC)

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3. Market and implement theinner city Urban DevelopmentZone

1. UDZ promotion to createemployment from additionalinvestment:2. 15,000 additional jobs annually:5,000 projected Direct specializedconstruction-related skillsrequirement, 3. Distribution of wealth emanatingfrom promotion of BEE investmentof at least 10% of annualinvestment, 4. At least 50% of the projectedconstruction related workforce.

5. R2.0 billion projected additionalannual investment, 10% orR200.0m estimated to beBEE;6. Projects to include regenerationinitiatives are the Randburg CBD(R1bn property developmentpackaged); as well as Newtownproperty transactions and BetterBuildings Programme (JPC).

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4. Assist with the restructuringand renewal of industrialareas, inter alia by exploringthe introduction of demolition(or other) incentives

1. Implementing interventionsfor restructure of industrialareas identified throughIndustrial Land strategyprocess2. Renewal of declining industrial and business nodes such as Malboro, some Inner City industrial nodes, 3. The construction of commercial and residential property and SME establishments to create jobs.4. Economic transformationplans roll-out in these areas tosubstantially benefit the previously disadvantagedindividuals and raise the livingstandards of the communitiesaround the nodes.

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5. Facilitate the re-engineering ofthe economies of existingeconomic activity areas (nodes,business districts or highstreets) that may be under-performing, in decline or at risk,through a range of appropriateinterventions

1. Implement interventionsfor restructure of industrialareas identified throughIndustrial Land strategy process2. Renewal of decliningIndustrial & business nodessuch as Malboro, some InnerCity industrial nodes, 3. The construction ofcommercial and residentialproperty & SME establishment to create employment. 4. Economic transformationplans roll-out in these areasto substantially benefit thepreviously disadvantagedindividuals and raise the livingstandards of the communitiesaround the nodes.

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6. Investigate feasibility and whereappropriate design and roll-outkey economic infrastructure andother support in areas of future Economic opportunity, notablyKyaSands/Lanseria and in andaround the Gautrain stations

2010 FIFA SOCCER WORLD:1.SME businesses geared to supply goods and services, small-scale manufacturing of sports fan paraphernalia identified and trained, 2.Delineated virtual entertainment and tourism-related sites through the appraisal process in collaboration with MATCH3.Employment opportunities 4.Economic spin-offs quantified

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GAUTRAIN:1. Phased roll-out of Nodal

development strategies and “Big Projects”, e.g. Ancillary Business Districts or TOD Business Nodes:

2. Implementation of plans for Densification brought about by Commercial, Office, industrial, residential and mixed-use property development, Internodal transfer opportunities

3. Roll-out of investments for revitalization or new businesses.

7. Facilitate improved urbanmangement in targeted areas(linked to Spatial Form and Urban Management)

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Reduced costsof doingbusiness in theCity on anindex of micro-Economicconstraints (asmeasured by atwo yearly city-specific micro-Economicconstraintssurvey)

Conducive EnvironmentProgramme 1. Introduce a citywide survey toidentify other/changing micro-economic constraints (e.g. restrictive regulations) oninvestment and systematicallyaddress these where appropriate.

2. Facilitate the extension of cost effective broadband ICT infrastructure to all business

1. Establishment of Special Purpose Vehicle for Project, Issuing RFP and launching of Commercial Pilot, Signed Contract Phased roll-out Network begins in Inner City, Soweto [key areas still be defined].

2. 50% reduction of local voice calls on Network.

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3. All CoJ MOE's and newapplication running on CoJNetwork.4. Establish a project office thatcan handle all telecomsinfrastructure requests.5. Establish a forum withtelecommunications industryplayers.6. Negotiate with industryplayers the leasing ofinfrastructure and draft a global contract.

3. Investigation of incentivepackages to support specific sectors

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Reduction inthe proportionof City firmsindicating thatcrime andconflict is aconstraint oninvestment (asmeasured by atwo yearly city-specific micro-Economicconstraintssurvey)

City Safety Programme (Refer to Public Safety SectorPlan)

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Reduction inthe proportionof city firmsindicatingskills gaps asa constraint oninvestment (asmeasured by atwo yearly city-specific micro-Economicconstraintssurvey)

Skills Development Programme(continued) 10. Develop a well articulated

widely accessible labour market database that: facilitates the flow of relevant and strategic labour market information for active and inactive job seekers; and profiles diverse skills levels available

1. Compiling & Maintainingeducation and trainingdatabase, occupations &skills database linked to theDept of Labour2. Implementation of LabourMarket information System inlibraries, (including access toCareer Guidance portal onLMI database and CareerGuidance materials).

11. With partners, support skills development that will feed emerging industries with large job-absorption potential (for example call centre staff, construction, and telecommunications)

1. Increase number of private& public participations in skills development programmes2. Increased number ofbeneficiaries trained in priorityskills areas and growthsectors e.g BPO skills supportwith focus on all call centreAgents

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12. Scale up recognition of prior learning skills programmes to ensure better articulation between and across high, medium and low skills levels

1.Implementation of the CoJ Skills Strategy2.Setting up of an RPL service

LEGEND

SS SECTOR SUPPORT

BSD BUSINESS & SKILLS DEVELPMENT

ITP INVESTMENT & TRADE PROOTIONS

SED 7 AR SPATIAL ECONOMIC DEVELOPMENT & AREA REGENERATION

MTC METROPOLITAN TRADIG COMPANY

JTC JOHANNESBURG TOURISM COMPANY

JPC JOHANNESBURG PROPERTY COMPANY

JFPM JOHANNESBURG FRESH PRODUCE MARKET

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Economic Development Sector Revised Sector Plan 2007/08 Regional Summit: Region F 03 March 2007.

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