Economic Scope for US Botanicals

$460M in producer income$5.05B in consumer spending

www.newhopemedia.com

Economic Scope for US Botanicals

NBJ projects growth by 2017 to$596M in producer income$5.89B in consumer spending

www.newhopemedia.com

US Top 50 Herbs

“Climate change, however, may alter weatherpatterns such that the environmental cues signalingspring emergence no longer coincide with periodsof low frost risk.” S. Souther & J.B. McGraw, WVU

Research on climate effects on herbs is emerging

Popul Ecol (2011) 53:119-129

Efforts to model under-story herb impacts began 10 years ago.

Canadian Journal of Forest Research, 2002, 32(10): 1753-1762

Botanical industry needs of NCDC

• Predictive visualization tools enabling growers to adjust species mixes and buyers to better allocate risk geographically

• Collaborate with BCGR and others to determine bioregional climate indicator species among wild medicinal plants

• Translate complex climate change dynamics to human cultural and health impacts that affected industry sectors can grasp