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| Date post: | 05-Apr-2017 |
| Category: |
Business |
| Upload: | shespeaks-inc |
| View: | 103 times |
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Social Media As Holiday Shopping Tool
Women report they will increasingly use social mediaas a resource for holiday shopping.
Most popular socialsource, 36% use frequently
19% use to seewhat friends are buying
66% will useAmazon
27% go-to forgi ideas
20% use for productreviews & informaon
18% tweet tofind coupons
Amazon Will Win Her $$$ In 2016
Women con nue to love shopping on Amazon.
28% plan to spend morethis year on Amazon
Mobile Shopping Rises Sharply
For the first me, more than half of women say they will use theirphones to make holiday purchases, vs. 46% a year ago.
54% will shop onmobile devices
Online Shopping on the Upswing
35% of women plan to do themajority of their holiday shopping online this year.
That’s a 13% increaseover 2015
Women report plans to spend less this yearvs. 2015, 10% less.
20152016
vs.Plans forspend
Economic Uncertainty Impacts Holiday Shopping
Nearly 1/3 of women feel uncertain aboutthe current state of the U.S. economy – vs. 17% a year ago.
=+This is 76% higher than 1 year ago
?
Women are more concerned about their family'sfinancial situaon this year.
Financial Concerns Dominate
in 201535%
in 201640%
?$?$?
vs.
Economic Uncertainty Likely ToIMPACT HOLIDAY SALES
Holiday Shopping 2016:Women Weigh In
