PRESENTER :- SUJATA GAUTAMPPT DESINER :- ARUN and

RANJEET

Agriculture isthe backbone

of India

IMPORTANCE OF AGRICULTURE IN

INDIA

LARGEST SOURCE OF EMPLOYMENT IN INDIA

ABOUT 60% OF THE TOTAL POPULATION IS DIRECTLY DEPEND ON AGRICULTURE FOR THEIR LIVELIHOOD.

MORE THAN 60 CRORE (600 MILLION PEOPLE)

YEAR WORKFORCE ENGAGED

1951 70%

2004-05 52%

2011-12 34.58%

Singnificant contribution to national income

THE SHARE HAS DECLINED OVER THE PERIOD BUT IS STILL SIGNIFICANT

1950-51

50%

2011-12

16%

Significant contribution to export

YEAR EXPORT 2007-08 11% MAJOR ITEMS EXPORT

OIL CAKES

1.2%

MARINE PRODUCT

1.1%

RAW COTTON

1.4%

OTHERS INCLUDING FRUITS AND VEGETABLES,TEA, CASHEWNUTS, SPICES, COFFEE,TOBACCO, ETC

Major source of demand for industrial products

RAW MATERIALS FINISH PRODUCTS

SUGARCANE SUGAR

Agriculture is the source of raw materials for many important

industries in India.

COTTON CLOTHES

COFFEE BEANS COFFEE

PROBLEMS OF AGRICULTURE

LAND RELATED

CREDIT

MARKETING

AGRICULTURE MARKETING

AGRICULTURE MARKETING

Marketing is a process whereby the producer and the buyer are brought together. Collecting Grading Processing Packaging Storage Transportation

Examples

Storage

Transportation Packing

PROBLEMS WITH THE

SOLUTION OF MARKETING

Inadequate transport & communication facilities Transport and communication are

inadequately, development and defective. Many of the villages are not connected with

“pucca” roads. The produce has to be carried in slow moving bullock cart on long journey

Solution

2.PROVISION OF INFRASTRUCTURE1. Provision of infrastructure facilities such as Transportation

PARDHAN MANTRI GRAM SADAK YOJANA (PMGSY)

It is launched in 2000 to provide rural connectivity.The objective is to provide road connectivity between the village and markets in all weathers. There was an expenditure of RS. 46,807 crore to construct about 2,14,281 Km of road

Inadequate storage facilities .More than 10% of goods produced in farms are

wasted due to lack of storage.Inadequate storage facilities

Solution

FOOD CORPORATION IN INDIA

(FCI)

PUBLIC SECTOR33 MILLION TONES

STATE WAREHOUSING CORP. 10 MILLION TONES

CENTRAL WAREHOUSING CORP. 7 MILLION TONES

FCI WAREHOUSING CORP. 16 MILLION TONES

The (FCI) was set up who constructed its own godowns. The main function of these agencies is to set up godowns for storage of foodgrains.

NABARD

37 million tones

Total contribution of public and private is 70 million tones

DRD

Buffer stock Buffer stock is an instrument used by government to stabilise prices. It is built up in the years of surplus production and is used during shortages. Maintenance of buffer stocks of wheat and rice by the food corporation of india

PROCESSING

EXPLOITATION BY THEM

HIGH RATE OF INTEREST .

CROPS SOLD AT LOW PRICES.

MANIPULATION OF ACCOUNTS WITHOUT THERE KNOWLEDGE.

Existence of two many middlemen

Solution

EMERGING ALTERNATE MARKETING CHANNELS

Farmer can increase their share in the price paid by the consumer if they directly sell their produce to consumer. To give boost to the small farmer by providing them direct access.

Some examples of these channels are :-Apni mandi in punjab, Haryana and Rajasthan:Hadaspar mandi in pune: Rythu bazars in ap.:Uzhavar sandies (farmers market in tamil nadu).

CO-OPERATIVE MARKETING Co-operative marketing is a co-operative

association of cultivators formed primarily for the purpose of helping the member to market their

produce more profitably than is possible through private trade.

Lack of organised market structure

Small farmers continue to sell their crops in local markets at low price.Lack of required information regarding prices. Improper measuring for weighing, grading and standardistion.

Solution

ORGANISATION OF REGULATED MARKETS;-

The agriculture sector needs well functioning markets to drive growth employment and economic prosperity in rural area currently agriculture market are regulated under

BY WHOM: (APMC) agriculture produce marketing committee

act . objectives: These regulated markets have been organized with a

view to protect the farmers from the malpractices of sellers and brokers. Regulated market remove most of the defects of unregulated marketing system .

Fixation of minimum support price(MSP) presently government fixes MSP for 24 agricultural product

PUBLIC DISTRIBUTION SYSTEM(PDS) The PDS operates through fair price shops and ration depots. Wheat Rice SugarKerosene

In 1997, a new system of public distribution called Targeted PDS (TPSD) was introduced. Under this system, a teo-tier subsidised pricing system was introduced to benefit the poor

CONCLUSIONTo see India shine, agricultural

development is very much needed. The efforts and implementation are not

enough To solve the agricultural marketing

problem and to safeguard the interests of farmer we have to improve the measures i.e. organisation of regulated market, provision of infrastructure and co-operative marketing.

So lets move forward and join hands to make villages shine and so our INDIA