Date post: | 17-Aug-2015 |
Category: |
Business |
Upload: | kersty-jo-zammit |
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2AGENDA• DESCRIPTION• TARGET AUDIENCE• LOCATION AND SALES• COST ANALYSIS• SWOT ANALYSIS• COMPETITION
3Main Idea
Marpies aims to let costumers use their imagination and to have mugs that ore one of a kind.
4Approach
New decorated mugs cost around €10 to €15 and may not have your favourite design or quote while Marpies cost €6 and can be designed by the customer.
5AGENDA• DESCRIPTION• TARGET AUDIENCE• LOCATION AND SALES• COST ANALYSIS• SWOT ANALYSIS• COMPETITION
7AGENDA• DESCRIPTION• TARGET AUDIENCE• LOCATION AND SALES• COST ANALYSIS• SWOT ANALYSIS• COMPETITION
9Approaching Customers
By printing posters and sticking them around maybe even creating a website to promote our product.
10AGENDA• DESCRIPTION• TARGET AUDIENCE• LOCATION AND SALES• COST ANALYSIS• SWOT ANALYSIS• COMPETITION
11Cost Analysis
Start-up Costs: Around €80 to buy mugs and sharpies.
Fixed Costs: No fixed costs Variable Costs: To create a mug we will need
about €3.35. Mugs will be sold at €6, with a profit of 55.833%.
Break-Even Point: 55.833x+80=6x → x=-1.605
12AGENDA• DESCRIPTION• TARGET AUDIENCE• LOCATION AND SALES• COST ANALYSIS• SWOT ANALYSIS• COMPETITION
13SWOT Analysis
Strengths• Good costumer
base.• No rent must
be payed.
Weaknesses • Initial costs.
Opportunities• Teens and
children can use their imagination to create their own mug.
Threats• People do it
themselves. • Costumer
acquisition is difficult.
14AGENDA• DESCRIPTION• TARGET AUDIENCE• LOCATION AND SALES• COST ANALYSIS• SWOT ANALYSIS• COMPETITION
15Competitor #1: Tesco Go Create Decorate Your Own Mug.
Create you own mug online.
Almost the same price but made more professionally and with more experience.
16Competitor #2: Decorate Your Own Mug-Set.
Only available from bed, bath & beyond.
Cannot be bought online.
Not known to most students.