Stefan TornquistVP, Research (US) Econsultancy.com

@marketingStefan

http://econsultancy.com

2012 JEGI Media & Technology Conference

Econsultancy & JEGI Present: Media Growth Trends 2012

Media Growth Study Methodology

Part One: Survey of 324 Senior Executives from

Publishing and related industries

Media Growth Study Methodology

Part One: Survey of 324 Senior Executives from

Publishing and related industries

73% Chairmen, CEO & President

Media Growth Study Methodology

Part One: Survey of 324 Senior Executives from

Publishing and related industries

Part Two: 17 interviews with selected respondents

73% Chairmen, CEO & President

Growth Drivers 2011 v 2012

New in 2012

36%

41%

35%

New in 2012

70%

82%

76%

32%

35%

35%

37%

41%

61%

65%

77%

0% 20% 40% 60% 80% 100%

Investing in new IP/software/technologies

Entering new vertical markets

Expansion into new geographic markets

Making an acquisition

Hiring new key management/employees

Expansion of market share within existingmarkets

Organic growth

Launching new products/services

All Respondents

2012

2011

Systemic Barriers to Growth

New in 2012

8%

23%

33%

41%

40%

1%

9%

28%

35%

42%

45%

0% 10% 20% 30% 40% 50%

Government policy/legislation

Competition from companies using low-costlabor

Competition from smaller companies withdigitally-based models

Move from offline to online content

Innovation from traditional competitors

Competition from free/low cost alternativesto your product/s

All Respondents

20122011

Systemic Barriers to Growth

Internal Barriers to Growth

24%

16%

21%

30%

45%

20%

22%

25%

31%

44%

0% 10% 20% 30% 40% 50%

Lack of talent in senior management

Conflicting internal agendas

Company culture that hinders growth

Lack of capital/credit

Lack of talent in emerging areas(technology, Internet, etc.)

All Respondents

2012

2011

The Study

Planning an Acquisition

18%

47%

55%

81%

22%

40%

65%71%

<$10MM $10-$50MM $50-$250MM >$250MM

Respondents by Revenue2011 2012

Barriers to Acquisition

36%

25%

20%

7% 7%5%

42%

28%

13%

7%

4%1%

Valuations Lack of targets Financing Board/managementconfidence

Competition fortargets

Legal/ regulatoryhurdles

Respondents Planning on Acquisition

2011 2012

Capital Budget Breakdown

10%

10%

10%

10%

25%

10%

20%

25%

12%

20%

20%

24%

25%

26%

28%

44%

0% 10% 20% 30% 40% 50%

Development/ training

Overseas expansion

Product/ serviceextensions

Talent

IP/software/tech

Infrastructure

New prod. development

Make acquisitions

Respondents with Budgetary Powers

Average

Mode

The Study

Takeaways

• Optimism for new products, higher value relationships and technology

• Barriers in talent, training and tech

• Key investments planned in acquisitions, people and people via acquisition

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