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Ecosystem Behavior Analysis

(an example of the preamble to a VPEC-T Workshop in the

Utilities industry for a company undergoing significant

business & technology change)

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A Framework for Modeling Ecosystem Behaviour

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Used to tackle complex relationships, multiple value-system alignment and trust building:

Anti-Terrorism, Anti-Crime, Justice System & Post M&A.

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External

Service

Provider

Our

Business

Our

Customers

Our

Shareholders

Government

or

Regulator

Community

An Ecosystem of Stakeholders – The Canvas

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The challenge is how to align the various Stakeholder Group’s values to achieve the necessary trust

relationships to achieve our aims.

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Multiple Trust Relationships Need to be Nurtured

and Carefully Managed

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Each relationship has its own unique characteristics, focus and privacy/intimacy needs.

An emphasis on Values and Trust

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How we will use the Framework:

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Simple, like a SWOT Analysis but not a SWOT!

But its output, like the output of a SWOT, it will inform the planning process.

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Output of this Workshop

• Principles: Dos & Don’ts 

• Trust Risks & Issues

• Others?

• Objectives & Outcomes

• Next Steps

• Hypothesis?

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Like the output of the SWOT Analysis, it will inform and shape the plan.

Exam Question:

How can we ensure we protect and develop trust-based relationships

across the entire ecosystem?  

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Guiding Thoughts for the Workshop Exercise

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Values Policies Events Content Trust

For each StakeholderGroup:

Needs

Desires

Expectations

ConstraintsRules-of-

Engagement

Contracts

Regulations

MilestonesReview Points

Risk-Events

Outcomes

DocumentsNegotiations 

Discussions

Outputs

Trust-buildersTrust-destroyers

Alignment

Reputation