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Ecotourism Association of Ecotourism Association of Australia Presentation for Australia Presentation for
thetheNational ConferenceNational Conference
November 2000November 2000byby
Cr. Ann BunnellCr. Ann BunnellDeputy MayorDeputy Mayor
Townsville City CouncilTownsville City Council
MARKETING ECOTOURISMMARKETING ECOTOURISMMARKETING ECOTOURISMMARKETING ECOTOURISM
Regional Natural Assets Regional Natural Assets Register Web Site for Register Web Site for
Tropical North QueenslandTropical North Queensland
Regional Natural Assets Regional Natural Assets Register Web Site for Register Web Site for
Tropical North QueenslandTropical North Queensland
Urban Development Urban Development v.s. v.s.
Wetland PreservationWetland Preservation• 20 years BP: no mechanisms for
preservation at local government level
• 7 years BP: Creation of an Environmental Planning Unit
• The Present: Townsville Ecotourism Strategy 2000
Ecotourism a Brief History:Ecotourism a Brief History:
POLITICAL WILLPOLITICAL WILL: The Path toward Sustainability
• Funding
• Commitment
• Community Consultation
• Townsville Ecotourism Strategy
• Regional Council Associations
Ecotourism a Brief History:Ecotourism a Brief History:
COMMUNITY COMMUNITY RECOMMENDATIONS:RECOMMENDATIONS:
• Facilitate locally in co-operation with local RTA and TQ
• Foster Private/Public Partnerships
• Develop “Stakeholder Clusters”
Ecotourism a Brief History:Ecotourism a Brief History:
REGIONAL STRENGTHSREGIONAL STRENGTHS: Environmental & Cultural Assets
• Monsoonal Savanna
Ecotourism a Brief History:Ecotourism a Brief History:
• Wet Tropics World Heritage Rainforests
Ecotourism a Brief History:Ecotourism a Brief History:
REGIONAL STRENGTHSREGIONAL STRENGTHS: Environmental & Cultural Assets
REGIONAL STRENGTHSREGIONAL STRENGTHS: Environmental & Cultural Assets
• Extensive World Class Wetlands
Ecotourism a Brief History:Ecotourism a Brief History:
REGIONAL STRENGTHSREGIONAL STRENGTHS: Environmental & Cultural Assets
• World Heritage Marine Habitats
Ecotourism a Brief History:Ecotourism a Brief History:
REGIONAL STRENGTHSREGIONAL STRENGTHS: Environmental & Cultural Assets
• Significant Indigenous Community• Diverse Multicultural Population
Ecotourism a Brief History:Ecotourism a Brief History:
REGIONAL STRENGTHSREGIONAL STRENGTHS: Environmental & Cultural Assets
• Significant Maritime Heritage
Ecotourism a Brief History:Ecotourism a Brief History:
REGIONAL STRENGTHSREGIONAL STRENGTHS: Environmental & Cultural Assets
• World Famous ShipwrecksWorld Famous Shipwrecks• World Famous ShipwrecksWorld Famous Shipwrecks
Ecotourism a Brief History:Ecotourism a Brief History:
wreck of S/S Adelaidewreck of S/S AdelaideSouth Coast of Magnetic IslandSouth Coast of Magnetic Island
REGIONAL STRENGTHSREGIONAL STRENGTHS: Environmental & Cultural Assets
• Heritage Architecture
Ecotourism a Brief History:Ecotourism a Brief History:
Photo courtesy Susan Wright
The Townsville The Townsville Ecotourism StrategyEcotourism Strategy
• Focus on Education & Interpretation• An Economic Vehicle for Preserving
Natural & Cultural Assets • Well Suited for Human &
Infrastructure Resources of the Region• Creation of a Significant New Industry
for the Region
Ecotourism a Brief History:Ecotourism a Brief History:
Ecotourism Strategy Ecotourism Strategy ImplementationImplementation
• Facilitate locally in co-operation with local RTA and TQ and Commonwealth
• Successful Joint Submission to the Commonwealth Regional On-line Tourism Project
Ecotourism a Brief History:Ecotourism a Brief History:
The RTOP Natural Assets
Register Database Web Site
Target Markets:• Educational Users
• Birdwatchers
• Backpackers
• Naturalists
• Potential International Visitors
Ecotourism Strategy: Web Ecotourism Strategy: Web MarketingMarketing
Using the Web to Using the Web to EducateEducate
The Townsville The Townsville Ecotourism StrategyEcotourism Strategy
Hurdles to Overcome
• Geographically Placing the Region
• Developing and Appreciation of the Significance of Tropical Savannas
Ecotourism a Brief History:Ecotourism a Brief History:
• Pinpointing The Region’s Geographic LocationPinpointing The Region’s Geographic Location
Ecotourism Strategy: Ecotourism Strategy: Using the Web to EducateUsing the Web to Educate
• Developing an Understanding of Habitat Diversity in the RegionDeveloping an Understanding of Habitat Diversity in the Region
• Developing an Understanding of Dry Tropical Savanna HabitatsDeveloping an Understanding of Dry Tropical Savanna Habitats
Ecotourism Strategy: Web Ecotourism Strategy: Web MarketingMarketing
Using the Web to Using the Web to EducateEducate
Photo courtesy Susan Wright
The Regional Tourism The Regional Tourism Authority Web SiteAuthority Web Site
The Regional Tourism The Regional Tourism Authority Web SiteAuthority Web Site
City of City of TownsvilleTownsville
City of City of TownsvilleTownsville
City of City of ThuringowaThuringowa
City of City of ThuringowaThuringowa
Hinchinbrook Hinchinbrook ShireShire
Hinchinbrook Hinchinbrook ShireShire
Burdekin Burdekin ShireShire
Burdekin Burdekin ShireShire
Cardwell Cardwell ShireShire
Cardwell Cardwell ShireShire
Regional Tourism Regional Tourism Association Sub Association Sub
WebWeb
Regional Tourism Regional Tourism Association Sub Association Sub
WebWeb
Townsville Townsville Enterprise Web Enterprise Web
SiteSite
Townsville Townsville Enterprise Web Enterprise Web
SiteSite
Townsville Townsville City Council City Council
ServerServer
Townsville Townsville City Council City Council
ServerServerNatural Natural Assets Assets
Data BaseData Base
Natural Natural Assets Assets
Data BaseData Base
Web Web UserUserWeb Web UserUser
TCC Web SiteTCC Web SiteTCC Web SiteTCC Web Site
The Natural Assets Data Base Web The Natural Assets Data Base Web SiteSite
Web Interface: How It Web Interface: How It WorksWorks
Interactive Interactive Query Query FormForm
Interactive Interactive Query Query FormForm
Active Active Server Server Page Page
ReportReport
Active Active Server Server Page Page
ReportReport
TEL Web SiteTEL Web SiteTEL Web SiteTEL Web Site
Natural Natural Assets Data Assets Data
BaseBase
Natural Natural Assets Data Assets Data
BaseBase
TCC Web SiteTCC Web SiteTCC Web SiteTCC Web Site
Web UserWeb UserWeb UserWeb User
The Natural Assets Data Base Web The Natural Assets Data Base Web SiteSite
Data Base Data Base StructureStructure
BirdBirdss
BirdBirdss
ReptilReptileses
ReptilReptileses
VegetatVegetationion
VegetatVegetationion
Tour Tour OperatorsOperators
Tour Tour OperatorsOperators
LinkLinkss
LinkLinkss
Base Base TablesTablesBase Base
TablesTables
EvenEventsts
EvenEventsts
HabitaHabitatsts
HabitaHabitatsts
AccommodaAccommodationtion
AccommodaAccommodationtion
Fish & Fish & MarineMarine Fish & Fish & MarineMarine
Primary Primary Table: Table:
LOCATIONLOCATION
Primary Primary Table: Table:
LOCATIONLOCATION
Additional Additional TablesTables
Additional Additional TablesTables
ShireShiress
ShireShiress
OrganizatiOrganizationsons
OrganizatiOrganizationsons
The Natural Assets Data Base Web The Natural Assets Data Base Web SiteSite
Interface Interface OperationOperation
The Natural Assets Data Base Web The Natural Assets Data Base Web SiteSite
Interface Entry Interface Entry PagePage
The Natural Assets Data Base Web The Natural Assets Data Base Web SiteSite
Interface Entry Interface Entry PagePage
The Natural Assets Data Base Web The Natural Assets Data Base Web SiteSite
Fish/Marine Search Fish/Marine Search FormForm
The Natural Assets Data Base Web The Natural Assets Data Base Web SiteSite
Search Result: Search Result: ““Bara”Bara”
The Natural Assets Data Base Web The Natural Assets Data Base Web SiteSite
Interface Interface OperationOperation
SUMMARYSUMMARY::
Marketing Ecotourism Marketing Ecotourism a:a:
Regional Natural Regional Natural Assets Register Web Assets Register Web
SiteSite•Objective of Local Ecotourism Strategy
• Collaboration: RTA TQ and RTOP
• Collaboration between Shires/Cities
• Documents the Townsville Experience