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ECSITE 2011 - Social networks and Sciences

Date post: 06-May-2015
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The Museum de Toulouse wants to be a user-centered museum. A place where the visitor is active in his/her visit. Conversations and exchanges are at the center of its ambition to articulate its professional community and the visitor’s communities, between experts, amateurs and curious... The online museum equivalent of Museum de Toulouse has adopted this outlook, right from its reopening four years ago, betting on the opportunities offered by social media to engage with its visitors. The online museum, is a place of the museum in its own right, as much as onsite places are. Online mediation and content offers are articulated around several platforms, from the website to different platforms like Twitter, Facebook and others. After 3 years of trials with this new approach, with successes and sometimes being not really successful, the museum has thoughts to share on what it takes to migrate institutions to these platforms. The museum wants to share insights about the pitfalls and opportunities of a “participatory” museum, online and ONSITE.
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When the museum visitors and the museum professional communities meet around shared interests. Social networks: Opening dialogue between people and science Red room Thursday, May 26, 2011 - 16:00 - 17:30
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Page 1: ECSITE 2011 - Social networks and Sciences

When the museum visitors and the museum professional communities meet around shared interests.

Social networks: Opening dialogue between people and scienceRed room

Thursday, May 26, 2011 - 16:00 - 17:30ECSITE 2011 – Maud Dahlem (scientist, manager community and multimedia designer)

Page 2: ECSITE 2011 - Social networks and Sciences

In January 2008, a « New » Museum Opens…

In January 2008, a « New » Museum Opens…

Page 3: ECSITE 2011 - Social networks and Sciences

« New » how ? « New » how ?

Make easier to access to Science

Exchange and discuss

Keep visitors and reach new audiences

The online museum, is a place of the museum in its own right, as much as onsite places are

Page 4: ECSITE 2011 - Social networks and Sciences

What Does It Mean For The Online Museum ?

What Does It Mean For The Online Museum ?

Grown up (no « just » a flyer) Social Engaging Attractive for non-museum goers Everywhere

Page 5: ECSITE 2011 - Social networks and Sciences

Dynamic | Experimental | Evolving

The Approach Taken By The Museum Online

The Approach Taken By The Museum Online

Page 6: ECSITE 2011 - Social networks and Sciences

To be where « all » the visitors areTo be where « all » the visitors are

Page 7: ECSITE 2011 - Social networks and Sciences
Page 8: ECSITE 2011 - Social networks and Sciences
Page 9: ECSITE 2011 - Social networks and Sciences
Page 10: ECSITE 2011 - Social networks and Sciences

Photo Rémi avec un i

Page 11: ECSITE 2011 - Social networks and Sciences

Photos Régis B 31

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Photo le Pot-ager

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Photo laboil

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Attract new visitors Attract new visitors

Photo the.flea

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When visitors make one with the Museum

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And then the dialogue can start…And then the dialogue can start…

Page 17: ECSITE 2011 - Social networks and Sciences

…on a personnal level…

Maud-web Muséum de Toulouse

Samuel-Oueb Muséum-Toulouse

Malvina & MeryemModératrice

Paroles de squelettes

Page 18: ECSITE 2011 - Social networks and Sciences

Article Rue89 ici

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Page 20: ECSITE 2011 - Social networks and Sciences

To foster a creative community…To foster a creative community…

Photos contest 2010

Page 21: ECSITE 2011 - Social networks and Sciences

Visitors online vote

Jury do their choice

Visitors choose their favorite in the exhibition

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Page 22: ECSITE 2011 - Social networks and Sciences

An online exhibition…and one onsite

Photo the.flea

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Online exhibition

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When our online « friends » are IN the exhibition

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Copyright paracetamol_p1

When our online « friends » are IN our educational prints

Photo didier.bier

Page 26: ECSITE 2011 - Social networks and Sciences

Un projet en cours :

Les visiteurs - internautes pourront contribuer à un module interactif de la prochaine exposition.

When our online friends co-create the exhibition

For the futur exhition « Pyrenees Mountains : Yesterday and today »

Page 27: ECSITE 2011 - Social networks and Sciences

And what about having all the museum staff onboard ?

And what about having all the museum staff onboard ?

Page 28: ECSITE 2011 - Social networks and Sciences

Museum have to evolve with the new visitors expectations and their way of life.

Museums upside down !

And the staff too.

Page 29: ECSITE 2011 - Social networks and Sciences

Facebook Maud-web Muséum de Toulouse

Flickr MuseumdeToulouseTwitter @museumtoulouse @

MaudDahlem

Thank you

Photomontages Stéphane Giner, Muséum de Toulouse


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